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		<title><![CDATA[Kia Soul Advertising Aimed at Would-Be Nonconformists]]></title>
		<link><![CDATA[http://industry.bnet.com/auto/1000923/kia-soul-advertising-aimed-at-would-be-nonconformists/]]></link>
		<description><![CDATA[There's an inherent contradiction in advertising appeals that say, "Join the In-Crowd, Be a Nonconformist." But that hasn't stopped Kia and other brands, like Mini and Saab, from trying. by Jim Henry]]></description>
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		<pubDate>Mon, 16 Mar 2009 08:19:45 -0700</pubDate>
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		<title><![CDATA[New Incarnation of Kia Soul for Detroit]]></title>
		<link><![CDATA[http://industry.bnet.com/auto/1000500/new-incarnation-of-kia-soul-for-detroit/]]></link>
		<description><![CDATA[South Korean brands Hyundai and Kia, which both belong to the Hyundai Group, are embarked on a relentless long-term strategy to sell more cars and trucks in more segments in the United States. by Jim Henry]]></description>
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		<pubDate>Tue, 30 Dec 2008 14:24:08 -0800</pubDate>
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