Resources

1 Resources for

kirthi kalyanam

The Perfect Message at the Perfect Moment: The Idea in Brief Most customers don't want to hear from your company most of the time. If you're bombarding them with frequent promotional messages, you're probably generating more resentment than revenue. But there are fleeting moments...; Tags: Airline, In Brief, Harvard Business Review, Kirthi Kalyanam, Monte Zweben, Software, Enterprise Software, Marketing, Online Communications, Customer Relationship Management (CRM), Retail, Message, Customer, Dialogue Marketing, Harrah, E-mail, Marketing Research; Articles 2008-04-14

If Brands Are Built Over Years, Why Are They Managed Over Quarters: The Idea in Brief ...; Tags: Davenport Co., Consumer, Brand, Carl F. Mela, In Brief, Leonard M. Lodish, Marketing Research, Branding, Sales Strategy, Harvard Business Review, Marketing, Brand Management, Sales; Articles 2007-12-11