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kirthi kalyanam

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The Perfect Message at the Perfect Moment: The Idea in Brief Most customers don't want to hear from your company most of the time. If you're bombarding them with frequent promotional messages, you're probably generating more resentment than revenue. But there are fleeting moments...; Tags: Airline, In Brief, Harvard Business Review, Kirthi Kalyanam, Monte Zweben, Software, Enterprise Software, Marketing, Online Communications, Customer Relationship Management (CRM), Retail, Message, Customer, Dialogue Marketing, Harrah, E-mail, Marketing Research; Articles 2008-04-14

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If Brands Are Built Over Years, Why Are They Managed Over Quarters: The Idea in Brief ...; Tags: Davenport Co., Consumer, Brand, Carl F. Mela, In Brief, Leonard M. Lodish, Marketing Research, Branding, Sales Strategy, Harvard Business Review, Marketing, Brand Management, Sales; Articles 2007-12-11

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Your Work The 7 Interview Questions You Must Ask

The 7 Interview Questions You Must Ask

Forget 'What are your strengths and weaknesses?' If you want to get the real dope on prospective employees, ask job candidates these seven questions.
Your Industry Debt Crisis Could Leave U.A.E. Too Broke to Buy Guns

Debt Crisis Could Leave U.A.E. Too Broke to Buy Guns

The U.A.E. recently announced that a major investment firm is having debt issues. This has caused a fall in world stock markets and concern that the market for defense deals will not be as good as it was once thought. Many companies were looking to the Middle East to make up for domestic market problems.
Your Money Dumbest Things You Do With Your Money

Dumbest Things You Do With Your Money

Even smart people make financial moves that are downright illogical. Emotions and superstitions have a sneaky way of keeping you from rational financial decisions. But dumb choices can have serious, real-world consequences. Here are some of the biggest blunders we all make, plus tips from the experts on how to keep cool.