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kleenex

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GM business demonstrates there's strength in diversity
NEW YORK -- General merchandise is a vast business for all mass market retailers, encompassing a huge variety of products ranging from such commodity categories as disposable diapers and paper goods to high-tech items, including digital cameras and accessories. Because of the range and diversity of products that fall...
Tags: brand, Branding, Cascade Corp., General Motors Corp., Kleenex, MARKETING, Reynolds, SALES, supermarket, Wal-Mart Stores Inc.
Research articles 2007-05-28
VMware: The World's Busiest PR Team?
VMware: The World's Busiest PR Team?Xerox, Kleenex, Coke and now VMWareNot sure if there's an official name for this phenomenon - when a company or product name become synonymous with the name of what the product actually is ... Xerox copying, Kleenex facial tissue, Coke cola, and now VMWare...
Tags: Coke, Kleenex, public relations, VMware Inc.
Discussion threads 2007-09-13
GM report
Hard Times for GM NEW YORK -- The general merchandise business continues to be challenging in the mass market. This year's survey of 32 product categories tracked by Information Resources Inc. during the 52 weeks ended February 20 reveals few bright spots (sales through Wal-Mart Stores Inc. are not...
Tags: brand, Branding, Eastman Kodak Co., General Motors Corp., Kitchen, Kleenex, MARKETING, Reynolds, SALES, supermarket, Wal-Mart Stores Inc.
Research articles 2005-05-30
Aggressive Packaging Invades Supermarket Shelves
Mountain Dew, made by PepsiCo, has changed its packaging lately. The new bottles -- 12 aggressively cool styles are due to be released from May to October -- have been launched along with a slightly bewildering website. And the Dew is not the only product to change its look lately....
Tags: Tv & Home Theater, Games, TVs, Huggies, Kleenex, Bottle, Internet, Personal Technology, Home Entertainment, Jessica Stillman
Blog posts 2007-08-13
Tough year for GM
NEW YORK -- This year's MMR/Information Resources Inc. General Merchandise Report shows that the past year has been a difficult one for sales of many mass retail staples. Supermarkets, drug stores and discount stores (excluding those operated by Wal-Mart Stores Inc.) collectively posted sales gains in only five of...
Tags: brand, Branding, General Motors Corp., Kleenex, MARKETING, Murphy, SALES, supermarket, Wal-Mart Stores Inc.
Research articles 2003-05-26
Kleenex sponsors Olympic tears.(Kimberly-Clark Corp. sponsors 2002 Winter Olympics, launches marketing campaign)(Brief Article)
Kleenex could be a winner by a nose. When Winter Olympians get teary after seeing their scores next month, Kimberly-Clark Corp. hopes the first thing they-and millions of spectators-think about is grabbing a Kleenex. To that end, Kleenex is rolling o Kleenex could be a winner...
Tags: Kimberly-Clark Corp., Kleenex, marketing
Research articles 2002-01-28
Kleenex holiday packaging shines: holographic and Fresnel-lens technologies make a bold statement.
Kimberly-Clark's "Ornaments on Parade" package designs for Kleenex[R] tissues are poised to make a festive splash for the 2005 holiday season. The shimmering packages, which just hit store shelves in mid-month, take Kimberly-Clark's uprig Kimberly-Clark's "Ornaments on Parade" package designs for Kleenex[R] tissues...
Tags: Kimberly-Clark Corp., Kleenex
Research articles 2005-10-01
Apple's Cube Plays with the Way the World Looks at the PC.(Knight Ridder/Tribune Business News)
Jul. 23--NEW YORK--It looks like a white box of Kleenex encased in museum glass. Jul. 23--NEW YORK--It looks like a white box of Kleenex encased in museum glass.
Tags: Apple Inc., Kleenex, PC
Research articles 2000-07-23
Tissue titans target globally with key brands ;P&G's Charmin, K-C's Kleenex plot new moves outside the U.S.
The tissue wars will become an increasingly trans-Atlantic conflict next year, as Procter & Gamble Co. prepares to roll its Charmin bath tissue into Europe and Kimberly-Clark Corp. prepares a new North Atlantic campaign for Kleenex facial tissues The tissue wars will become an increasingly trans-Atlantic...
Tags: brand, Kleenex, Procter & Gamble Co.
Research articles 1999-12-20
Nutrilite of Orange County, Calif., Dates Back to Dawn of Vitamin Age. (Originated from The Orange County Register, Calif.)
BUENA PARK, Calif.--Feb. 1--Nutrilite is to vitamins as Scotties is to Kleenex; or Curad to Band-Aid. Two competing and equivalent names, yet one is a household word, almost a generic term. A Kleenex, a Band-Aid, a vitamin. BUENA PARK, Calif.--Feb. 1--Nutrilite is to vitamins as Scotties...
Tags: Kleenex, Orange PCS, vitamin
Research articles 1995-01-31
Orange County, Calif., Firm Goes Back to Dawn of Vitamin Age. (Originated from The Orange County Register, Calif.)
Dec. 29--Nutrilite is to vitamins as Scotties is to Kleenex; or Curad to Band-Aid. Two competing and equivalent names, yet one is a household word, almost a generic term. A Kleenex, a Band-Aid, a vitamin. Dec. 29--Nutrilite is to vitamins as Scotties is to Kleenex; or Curad...
Tags: Kleenex, Orange PCS, vitamin
Research articles 1994-12-28
Professional quality paper towels.(Station & Store)
Kimberly-Clark Professional's well-known KLEENEX[R] PREMIERE[R] Perforated Roll towels as well as SCOTT[R] Perforated Roll Towels have been updated and improved. KLEENEX[R] PREMIERE[R], which already are designed with Kimberly-Clark Professional's pr Kimberly-Clark Professional's well-known KLEENEX[R] PREMIERE[R] Perforated Roll towels as well as SCOTT[R] Perforated Roll ...
Tags: Kimberly-Clark Corp., Kleenex, Roll
Research articles 2003-12-01
CEO of Texas-Based Kimberly-Clark Expects Value to Catch Up with Results.(Knight Ridder/Tribune Business News)
Feb. 21--In 1997, after nearly two decades of double-digit annual earnings growth, Irving-based Kimberly-Clark Corp. went into a 15-month slide. Although the company -- whose most popular products are Huggies diapers, Kleenex tissues and Scott paper Feb. 21--In 1997, after nearly two decades of double-digit...
Tags: Huggies, Kimberly-Clark Corp., Kleenex
Research articles 2000-02-22

Additional Resources

Kimberly-Clark combines brands to create Kleenex Cottonelle bathroom tissue
DALLAS--BUSINESS WIRE-- Feb. 29, 1996--Less than 90 days after its merger with Scott Paper, Kimberly-Clark Corporation today announced it is combining the Kleenex and Cottonelle brands with improved technology and will launch a full line of premium products in the U.S. called Kleenex Cottonelle bathroom tissue.
Tags: brand, Kimberly-Clark Corp.
Research articles 1996-02-29
TNT, Kleenex Team on 'Tear-Jerker' Promo.(Turner Network Television and Kimberly Clark Corp. promotion)(Brief Article)
NEW YORK -- Turner Network Television will run a yearlong promotion with Kimberly Clark Corps Kleenex brand centered on the network's "tear-jerker" theatricals, a TNT spokesman confirmed Friday. Aimed at women 18-49, the promotion -- NEW YORK -- Turner...
Tags: Kimberly-Clark Corp.
Research articles 2001-09-03
Kimberly-Clark Promises More Sustainable Kleenex
Greentech Media submits: By Jeff St. John Kimberly-Clark KMB, the big maker of Kleenex tissues and Scott paper towels, wants more of them to come from trees that are grown and harvested in a sustainable manner, as defined by the Forest Stewardship Council. by Greentech Media
Tags: Retail, Greentech Media, Kimberly-Clark Corp.
External links 2009-08-16
Kimberly-Clark sets price reductions for consumer tissue brands in the U.S
DALLAS--BUSINESS WIRE--April 9, 1996--Kimberly-Clark Corporation today announced plans to reduce prices on consumer tissue products in the United States. The products include Kleenex Cottonelle and Scott 1000 bathroom tissue, Kleenex facial tissue and Kleenex Viva and Scott Clean household towels. The price reductions for bathroom and facial tissue...
Tags: brand, Kimberly-Clark Corp.
Research articles 1996-04-09
Kimberly-Clark bullish about Malaysian prospects, BUSINESS TIMES
Business Times Malaysia 08-20-2001 KIMBERLY-Clark Products M Sdn Bhd - popular for its Scottex, Kleenex and Huggies brands - is bullish about prospects in Malaysia, its group managing director Ken J Whitaker says. Whitaker, who is also i...
Tags: Kimberly-Clark Corp.
Research articles 2001-08-20
Greenpeace Ends Successful Kimberly-Clark Blockade.
HUNTSVILLE, ONTARIO, Apr 28, 2006 CCNMatthews via COMTEX -- Greenpeace activists block all train and truck shipments to and from Kleenex manufacturer's factory HUNTSVILLE, ONTARIO, Apr 28, 2006 CCNMatthews via COMTEX -- Greenpeace activists block all train and truck shipments to and from ...
Tags: Kimberly-Clark Corp.
Research articles 2006-04-28
A winning combination: ever notice how Starbucks and Jamba Juice are usually next to each other?(Industry focus: food industry)
In this McWorld where the word "Kleenex" is used interchangeably with "tissue" and Xerox can be a verb meaning copy," Starbucks and Jamba Juice have come to occupy their own unique space, at least in Hawaii, where some kids a In this McWorld where the word...
Tags: Starbucks Corp., food
Research articles 2004-06-01
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