VMware: The World's Busiest PR Team?Xerox, Kleenex, Coke and now VMWareNot sure if there's an official name for this phenomenon - when a company or product name become synonymous with the name of what the product actually is ... Xerox copying, Kleenex facial tissue, Coke cola, and now VMWare...
Mountain Dew, made by PepsiCo, has changed its packaging lately. The new bottles -- 12 aggressively cool styles are due to be released from May to October -- have been launched along with a slightly bewildering website. And the Dew is not the only product to change its look lately....
Kleenex could be a winner by a nose. When Winter Olympians get teary after seeing their scores next month, Kimberly-Clark Corp. hopes the first thing they-and millions of spectators-think about is grabbing a Kleenex. To that end, Kleenex is rolling o Kleenex could be a winner...
Byline: BETSY SPETHMANN If you missed some stunt that a marketer pulled on the street today, don't worry. Chances are it'll end up on TV-and not necessarily on the evening news. Call it reality marketing or...
Kimberly-Clark's "Ornaments on Parade" package designs for Kleenex[R] tissues are poised to make a festive splash for the 2005 holiday season. The shimmering packages, which just hit store shelves in mid-month, take Kimberly-Clark's uprig Kimberly-Clark's "Ornaments on Parade" package designs for Kleenex[R] tissues...
Jul. 23--NEW YORK--It looks like a white box of Kleenex encased in museum glass. Jul. 23--NEW YORK--It looks like a white box of Kleenex encased in museum glass.
The tissue wars will become an increasingly trans-Atlantic conflict next year, as Procter & Gamble Co. prepares to roll its Charmin bath tissue into Europe and Kimberly-Clark Corp. prepares a new North Atlantic campaign for Kleenex facial tissues The tissue wars will become an increasingly trans-Atlantic...
BUENA PARK, Calif.--Feb. 1--Nutrilite is to vitamins as Scotties is to Kleenex; or Curad to Band-Aid. Two competing and equivalent names, yet one is a household word, almost a generic term. A Kleenex, a Band-Aid, a vitamin. BUENA PARK, Calif.--Feb. 1--Nutrilite is to vitamins as Scotties...
Dec. 29--Nutrilite is to vitamins as Scotties is to Kleenex; or Curad to Band-Aid. Two competing and equivalent names, yet one is a household word, almost a generic term. A Kleenex, a Band-Aid, a vitamin. Dec. 29--Nutrilite is to vitamins as Scotties is to Kleenex; or Curad...
Kimberly-Clark Professional's well-known KLEENEX[R] PREMIERE[R] Perforated Roll towels as well as SCOTT[R] Perforated Roll Towels have been updated and improved. KLEENEX[R] PREMIERE[R], which already are designed with Kimberly-Clark Professional's pr Kimberly-Clark Professional's well-known KLEENEX[R] PREMIERE[R] Perforated Roll towels as well as SCOTT[R] Perforated Roll ...
Feb. 21--In 1997, after nearly two decades of double-digit annual earnings growth, Irving-based Kimberly-Clark Corp. went into a 15-month slide. Although the company -- whose most popular products are Huggies diapers, Kleenex tissues and Scott paper Feb. 21--In 1997, after nearly two decades of double-digit...
Kimberly-Clark Comforts Allegro When the former Bismarck Hotel in Chicago became the Hotel Allegro in March, the facilities manager was eager to open with name-brand amenities such as Kleenex products from Kimberly-Clark. "Our guest ...
Home By Marilynne Robinson Farrar, Straus & Giroux 325 pp., $25 What's the literary equivalent of wearing too much lipstick? Someone, please hand Marilynne Robinson a Kleenex. Somewhere beneath the piles of prose in her new novel, Home, is buried...
No. 1 Facial Tissue Brand Launches the Next Generation in Facial Tissue Performance by Offering a More Soothing Kleenex Facial Tissue with Lotion DALLAS, Sept. 22 /PRNewswire-FirstCall/ -- Kimberly-Clark Corporation today announced the North American launch of the next generation in facial tissue performance through Kleenex...
CONTINUED FROM PAGE 72 talked about his team's meeting with Muhammad Ali yesterday helping to make this "the most special week of my life". It was stunning proof that between them, The Greatest and The Greatest Show on Turf can make even the coldest psyche crack. ...
What's your nickname? Zippy. Who was your first teenage crush and why? Kim Wilde--what a babe! When was the first time you got drunk and what did you drink? At the age of eight I mistook a jug of red wine for Ribena ... oh dear. ...
Web Watch A real Olympic tear-jerker It started as a catchy TV and movie theater ad campaign. Now it's the basis of a movie. Kleenex's "Let it Out" ad campaign centers around everyday people telling personal stories that, at times, end in tears on...
DALLAS, Aug. 1 /PRNewswire-FirstCall/ -- The board of directors of Kimberly-Clark Corporation has declared a regular quarterly dividend of 58 cents per share. The dividend is payable on Oct. 2, 2008, to stockholders of record on Sept. 5, 2008. Kimberly-Clark and its well-known global brands...
Kimberly-Clark is launching a range of kids tissues under its Kleenex brand, featuring characters from the Disney film Wall-E, released later this month. They will be available in boxes and pocket packs...
CEDAR CITY -- Love was in the air as the Utah Shakespearean Festival kicked off last week. With balmy summer evenings, beautiful flowers lining the streets and the colorful USF flags announcing the festival like a trumpet's call, it's time to escape the...
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