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24 Resources for

knowledge management and marketing

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BNET Business Dictionary

Knowledge Management
the process of acquiring, storing, distributing, and using information within a company. The information is generally held on a powerful database and distributed via a communications network.
Knowledge Management definition on BNET »

BNET Resources

Knowledge Management for Customer Service Ingredients for Success
As enterprises increasingly use customer service to differentiate themselves, knowledge management has gained prominence as a strategic initiative. A key enabler, it allows businesses to use their knowledge assets to provide better customer service. In this paper, the author discusses the ingredients of success as it relates to knowledge management...
Tags: Customer Service, Knowledge, eGain Communications Corp., Knowledge Management, Business Intelligence, Strategy, Product Marketing, Customer Relationship Management (CRM), Enterprise Software, Software, Data Management, Management, Marketing
White papers 2004-03-18
Data Mining as a Technique for Knowledge Management in Business Process Redesign
Business Process Redesign BPR is undertaken to achieve order-of-magnitude improvements over ?Old? form of the organisation. Practitioners in the academia and business world have developed a number of methodologies to support this competitive restructuring that forms the current focus of concern, many of which have not been successful. This paper...
Tags: Technique, Business Process, Knowledge, Knowledge Management, University Of Agriculture Abeokuta, Business Process Redesign, Data Mining, Business Intelligence, Marketing Research, Operational Planning, Productivity, Databases, Enterprise Software, Software, Data Management, Marketing, Business Operations
White papers 2005-01-31
"Auditing the Organizational Knowledge Through a Balanced Scorecard-Based Approach"
A better performing Knowledge Management Systems KMSs are even more required today from all organizations. However, no specific strategy seems to be widely consolidated for supporting the assessment process of organizational knowledge; and what specifically appears to be needed is a strategy for individuating more precisely which specific functions must...
Tags: Knowledge Management System, Knowledge, Auditing, University Of Calabria, Balanced Scorecard, Knowledge Management, Strategy, Marketing, Marketing Research, Enterprise Software, Software, Management
White papers 2005-10-08
What Can Enterprises Learn From Teenagers?
Teenagers nowadays have no concept of a world that is not connected via the internet. How they live and operate in that connected world, using collaborative, social networking platforms and creating and sharing content that they manage, tag and recommend to their peers can provide enterprises with valuable lessons to...
Tags: Accenture Ltd., Teenager, Knowledge Management, Business Intelligence, Social Networking, Strategy, Enterprise Software, Software, Data Management, Online Communications, Marketing, Advertising & Promotion, Management
White papers 2009-01-01
A Customer-Supplier System For Distributed Global Product Management
Globalization of many industry sectors is increasing competition in manufacturing. Various strategic partnerships and alliances with other companies are becoming very common. There are many critical issues for companies managing the complex business and product development processes. People involved in product development often work in geographically different locations and time...
Tags: Purdue University, Product Development, Product Marketing, Strategy, Globalization, Knowledge Management, Research & Development, Business Operations, Marketing, Management, Enterprise Software, Software
White papers 2003-04-23
Making A LinkedIn For Twitter
Back in the days before Facebook, no one would have ever suggested that businesses get involved with social networks. Can you imagine someone suggesting to Michael Dell that his company ought to have a MySpace page? Today, not only does Dell Computer Company have a Facebook page...
Tags: Facebook, LinkedIn, Twitter, Knowledge Management, Social Networking, Business Intelligence, Strategy, Enterprise Software, Software, Online Communications, Marketing, Advertising & Promotion, Data Management, Management, Michael Hickins
Blog posts 2009-07-02
A Knowledge Management Application To Support Knowledge Sharing In A Design Engineering Community
The changing competitive landscape has brought new forces to bear on the manner in which new products are developed. These forces have put the creation and dissemination of knowledge at the centre of many firms' New Product Development NPD strategies. Organizational models to support NPD have evolved over the years...
Tags: Knowledge, New Product Development, Knowledge Management, University Of Limerick, Product Marketing, Strategy, Marketing, Management
White papers 2003-03-31
Web-Based Knowledge Management In Product Concept Development: The DELI Approach
This paper describes DELI ('Development Interactive'), a method and software system that supports the product concept development phase by multi-functional product development teams using Marketing Engineering methods. After motivating our research, author presents core concepts underlying DELI: a data model encompassing customer and product attributes and preferences as well as...
Tags: Web, Knowledge, Vienna University, Positioning, Branding, Product Development, Knowledge Management, Strategy, Marketing, Research & Development, Business Operations, Enterprise Software, Software, Management
White papers 2004-12-20
Building Knowledge Management System for Researching Terrorist Groups on the Web
The terrorist organizations have found a cost-effective resource to advance their courses by posting high-impact Web sites on the Internet. This alternate side of the Web is referred to as the 'Dark Web.' While counterterrorism researchers seek to obtain and analyze information from the Dark Web, several problems prevent effective...
Tags: University Of Arizona, Knowledge Management System, Web, Knowledge Management, Channel Management, Enterprise Software, Software, Marketing
White papers 2005-08-11
Auditing The Organizational Knowledge Through A Balanced Scorecard-Based Approach
A better performing Knowledge Management Systems KMSs are even more required from all organizations. However, no specific strategy seems to be widely consolidated for supporting the assessment process of organizational knowledge; and what specifically appears to be needed is a strategy for individuating more precisely which specific functions must be...
Tags: Knowledge Management System, Knowledge, Auditing, University Of Calabria, Balanced Scorecard, Knowledge Management, Strategy, Marketing, Marketing Research, Enterprise Software, Software, Management
White papers 2005-10-08
A Balanced Approach
From the executive summary: ‘Balanced Scorecard BS is a tool that CEOs and other top executives use to articulate a strategy and objectives and to translate strategy into an actionable, measurable plan. It also can help in communicating goals to the staff members who are responsible for components of the...
Tags: Line56 Media, Balanced Scorecard, Knowledge Management, Strategy, Marketing, Marketing Research, Enterprise Software, Software, Management
White papers 2001-09-01
Knowledge Management for the Competitive Edge
Every organization contains valuable intellectual capital, and the number of knowledge-intensive jobs is steadily increasing. The percentage of knowledge workers in the U.S. work force alone is expected to increase from 20% in 1999 to 40% in 2003. On the cutting edge of this awareness, the paper depicts that traditional...
Tags: Financial, Knowledge, Balanced Scorecard, Financial Accounting, Knowledge Management, Strategy, Marketing, Marketing Research, Finance, Enterprise Software, Software, Management
White papers 2001-07-01
Completing the Resolution Loop: The Service Lifecycle
This article mainly talks about Knowledge Management through self-service CRM. It is true that the customer is king. However, in execution, customer service remains a tenuous balance between improving customer satisfaction and managing the cost to serve. So, Contracts that reflect various levels of commitments -- Service Level Agreements SLAs...
Tags: Information Today Inc., Customer Satisfaction, Knowledge Management, Business Intelligence, Product Marketing, Strategy, Portals, Enterprise Software, Software, Data Management, Marketing, Management, Internet
White papers 2002-12-30
On Predicting the Future: Competitive Intelligence as a Knowledge Management
Predicting the future, or rather "probable futures," of businesses and their environments is indeed a well-refined science, often referred to as the Intelligence Cycle. The article describes the Intelligence Cycle as "the process by which raw information is acquired, gathered, transmitted, evaluated, analyzed and made available as finished intelligence for...
Tags: Knowledge, Competitive Intelligence, Aurora Worldwide Development, Knowledge Management, Tools & Techniques, Strategy, Business Intelligence, Marketing Research, Enterprise Software, Software, Management, Data Management, Marketing
White papers 2003-01-01
Profit Maximization And Knowledge Management
This article states that marketers are "chasing rainbows" in setting impossible objectives around sustained growth, brand differentiation, persuasive advertising, and . It states that marketers need to set achie
Tags: Brand, Knowledge, MarketingProfs, Branding, Knowledge Management, Business Intelligence, Strategy, Marketing, Enterprise Software, Software, Data Management, Management
White papers 2003-01-01
The Balanced Scorecard and Knowledge Management
In recent years, there has been a renewed interest in "human resources" and "collaboration" under the term "knowledge management". In this article, the focus is on the relationship between the balanced scorecard and knowledge management. The chain of cause and effect that leads to strategic success is fundamental to understanding...
Tags: Knowledge, Balanced Scorecard, Knowledge Management, Strategic Management, Business Intelligence, Strategy, Marketing, Marketing Research, Enterprise Software, Software, Data Management, Management
White papers 2003-01-01
Better Customer Service Via Knowledge Management
Amidst the sizeable investments companies are making in CRM systems, knowledge management systems, workforce management software and other technologies in the quest to deliver superior customer service and support, there's some irony that shouting over the wall of the cubicle, calling around the organization or e-mailing others for assistance is...
Tags: Customer Service, Knowledge, Thomson Corp., Knowledge Management, Customer Relationship Management (CRM), Product Marketing, Enterprise Software, Software, Marketing
White papers 2002-05-01
Adoption of Customer Relationship Management (CRM) Solutions as an Effective Knowledge Management (KM) Tool: A Systems Value Diagnostic
With Knowledge Management KM expertise widely recognised as having a significant impact on business performance, organisations are now eagerly leveraging from the competitive advantage offered by KM tools to enhance customer relationships. In recent years, the adoption of Customer Relationship Management CRM solutions has fast become prevalent in sectors such...
Tags: Knowledge, CRM, University Of South Australia, Knowledge Management, Business Intelligence, Strategy, Customer Relationship Management (CRM), Advertising & Promotion, Enterprise Software, Software, Data Management, Management, Marketing
White papers 2005-02-01
A Framework for Strategic Balancing of Knowledge Management Initiatives
Enterprises need to understand the impact of different types of Knowledge Management KM approaches on business strategy, and how they interact with other types of initiatives to produce synergistic effects. The hypothesis of this paper is that a model based on the Balanced ScoreCard approach BSC can be used to...
Tags: Knowledge, Knowledge Management, Balanced Scorecard, Business Intelligence, Strategy, Enterprise Software, Software, Marketing, Marketing Research, Data Management, Management
White papers 2002-12-09
Consulting Firms Play a Key Role in Context of KM
Figures from INPUT, a market research firm specializing in analysis of government business, indicate that federal spending on Knowledge Management KM will reach $1.3 billion per year within the next five years. The INPUT figures include data warehousing, data mining and analytics but do not include some categories such as...
Tags: Consulting Company, Information Today Inc., Consulting, Knowledge Management, Business Intelligence, Strategy, Outsourcing, Marketing Research, Databases, Enterprise Software, Software, Data Management, Management, It Operations, Business Operations, Outsourcing & Subcontracting, Marketing
White papers 2006-01-01
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