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- Sales Training Is Not Only for Salespeople
- Regardless of which training option is chosen, understanding basic selling techniques can help almost anyone perform better in business and social situations. One should remember that everyone sells something, so why not learn to do it better. While many people have had poor experiences with salespeople, the truth is selling...
- White papers 2006-03-01
- Using Softening Agents to Ease the Pain of a Big Sale
- For organizations selling products or services intended for use by a large number of users within a single purchasing environment, such as a large corporation, completing the sale can be a confounding experience. The sales cycle on these types of purchases can take months or even years to complete since...
- White papers 2005-10-01
- Selling to Manufacturers Is Different Than Selling to Resellers
- Many companies sell products that work as both component products within a larger product or stand alone as a final product. For example, radio manufacturers sell radios to car manufacturers as built-in components but also sell as a final product for general consumer purchase. But selling to manufacturers requires a...
- White papers 2005-08-01
- Internet Tools for Discovering Sales Leads
- Continually finding new sales leads is the lifeblood of many sales organizations. While this task is often a painful struggle, a number of new technologies have emerged in recent years to help lessen the burden. In particular, those involved in selling may find the following Internet-based technology solutions can improve...
- White papers 2004-09-01
- Internet Technologies Are Changing Public Relations
- Public relations often operate under the radar screen when marketers identify ways to promote their wares. For many marketers PR does not hold the same allure when compared with the creation of an advertising campaign. Many perceive PR professionals as only handling nuts-and-bolts communication activities, such as issuing press releases...
- White papers 2005-04-01
Additional Resources
- Estimating Your Potential Customer Base
- It's important to find out the potential of your business to generate revenues and profits in a chosen market sector. That's what thorough market research is designed to determine. The better the data you have about your market, the better equipped you'll be to make informed decisions about your business....
- Articles 2007-05-08
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