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- Four Successful Products Launched During Downturns
- It s easy to forget, but many products that we now remember as stunning successes were actually launched during economic downturns. Here are four examples of companies that saw market opportunity where others failed to look and went on to launch superior products with the understanding that good ideas never...
- Articles 2009-06-05
- How Mobile Apps Are Revolutionizing Advertising.
- The Success of Apple's iPhone app store has led to a stampede of brands creating games, services, and other applications as marketing tools. It's an entirely new medium for Madison Avenue, and it is quickly becoming a powerful way to influence consumers. ...
- Articles 2009-09-16
- Irene Rosenfeld's Crafty Pursuit of Cadbury
- The Kraft CEO seems to think it takes sweetness to capture a sweets maker. So far, she looks right. Kraft CEO Irene Rosenfeld Everyone in business is selling something to someone, at least part of the time. The only difference:...
- Articles 2009-10-01
Additional Resources
- Kraft Jacobs Suchard.(corporate name change to Kraft Foods)(Brief Article)
- Kraft Jacobs Suchard has changed its name to Kraft Foods. The name change is part of a program to establish a common identity across all affiliates and regions of Kraft Foods International. ... Kraft Jacobs Suchard has changed its name to Kraft Foods. The name...
- Research articles 2000-12-20
- Kraft Foods North America.(Brief Article)
- As part of Kraft Foods North America's latest management restructuring, Rick Searer, currently executive vice president, Kraft Foods, and president of Oscar Mayer, has been named ... As part of Kraft Foods North America's latest management restructuring, Rick Searer, currently executive vice president, Kraft...
- Research articles 2000-11-01
- Kraft Foods Names Brearton as Senior Vice President Finance for Kraft Foods International
- Business Editors NORTHFIELD, Ill.--BUSINESS WIRE--March 15, 2002 Kraft Foods Inc. (NYSE: KFT) a global leader in branded foods and beverages, announced that David Brearton, 41, formerly Vice President Finance European Union, has been named Senior Vice President Finance Kraft Foods International. In this position, Brearton will report...
- Research articles 2002-03-15
- Kraft Foods to Webcast Presentation At UBS Warburg Global Consumer Conference
- Business Editors NORTHFIELD, Ill.--BUSINESS WIRE--Oct. 25, 2001 Kraft Foods Inc. (NYSE: KFT), a global leader in branded foods and beverages, today announced that it will host a live audio webcast of the company's presentation at the UBS Warburg Global Consumer Conference at www.kraft.com on Thursday, November 1, 2001,...
- Research articles 2001-10-25
- Kraft keeps employees up to date on benefits.(Kraft Foods Inc.)(Brief Article)
- Offering employees a page-a-day flip calendar with timely benefit enrollment tips allowed Kraft Foods to continually ``re-recruit'' workers into programs and to reduce costs from previous programs. It also helped Kraft Foods win the Best of Show a Offering employees a page-a-day flip...
- Research articles 2000-11-20
- Kraft Foods - People - Brief Article
- David Ratcliffe, formerly president of sales European Union at Kraft Foods, has been appointed to the newly created position of senior vice president sales Kraft Foods International. Ratcliffe will report to co-chief executive of Kraft Foods and president and chief executive officer of Kraft Foods International Roger Deromedi. Ratcliffe first...
- Research articles 2002-05-09
- Kraft Foods To Webcast Presentations At Prudential Securities Back-to-School Conference
- Business Editors NORTHFIELD, Ill.--BUSINESS WIRE--Aug. 30, 2001 Kraft Foods Inc. (NYSE: KFT), a global leader in branded foods and beverages, today announced that it will host a live audio webcast of the company's presentations at the Prudential Securities Annual Back-to-School Consumer Conference at www.kraft.com on Thursday, September 6,...
- Research articles 2001-08-30
- Kraft Foods to Webcast Presentations At Prudential Securities Back-to-School Conference
- Business Editors NORTHFIELD, Ill.--BUSINESS WIRE--Aug. 29, 2002 Kraft Foods Inc. (NYSE:KFT), a global leader in branded foods and beverages, today announced that it will host a live audio webcast of the company's presentations at the Prudential Securities Annual Back-to-School Consumer Conference at www.kraft.com on Thursday, September 5, 2002,...
- Research articles 2002-08-29
- Philip Morris food R&D: two shining stars join forces. (Kraft Foods Ltd. and General Foods Inc. converge to form Kraft Foods)(Cover Story)
- Philip Morris Inc. has reorganized its food operations to give consumers a wider selection of new and improved food products. The reorganization included the convergence of its two major divisions, Kraft Inc. and General Foods Inc., to form Kraft Foods. PPhilip Morris Inc. has reorganized its food operations to give...
- Research articles 1995-07-01
- Kraft Foods International Appoints Johnson to Head Corporate Affairs
- Business Editors NORTHFIELD, Ill.--BUSINESS WIRE--Nov. 27, 2002 Kraft Foods Inc. (NYSE:KFT), a global leader in branded foods and beverages, announced today that its international food business has named Richard Johnson, 39, currently Director Corporate Affairs, European Union, as Vice President, Corporate Affairs, Kraft Foods International. Richard will...
- Research articles 2002-11-27
- Kraft Foods. (Noted In The Federal Register).(granted extension by the FDA to market test products designated as "salad dressing")(Brief Article)
- KRAFT FOODS: The FDA has granted an extension of a temporary permit issued to Kraft Foods, Inc. to market test products designated as "salad dressing" that deviate from the U.S. standard of identity for salad dressing. The extension will al KRAFT FOODS: The FDA has granted...
- Research articles 2002-12-23
- "KRAFT FOODS" TO OPEN A PLANT IN NOVGOROD REGION.
- A&G Information Services 12-25-2000 "KRAFT FOODS" TO OPEN A PLANT IN NOVGOROD REGION. ST.PETERSBURG, RUSSIA. Company "Kraft Foods" is intending to open a plant in Novgorod Region producing potato chips. This project A&G Information Services 12-25-2000...
- Research articles 2000-12-25
- KRAFT FOODS.(KRAFT FOODS Inc. introduced several new products and innovations at the Institute of Food Technology's annual meeting)
- KRAFT FOODS Inc. showcased several new products and innovations at the Institute of Food Technology's annual meeting. Through Oscar Mayer Ingredients, Kraft introduced its new vegetarian flavorings that provide meat flavors without adding beef or KRAFT FOODS Inc. showcased several new products...
- Research articles 1998-07-06
- KRAFT FOODS TO MOVE PRODUCTION FROM AUSTRALIA TO CHINA
- AsiaInfo Services 01-17-2006 Kraft Foods to Move Production from Australia to China SUZHOU, Jan 17, 2006 SinoCast via COMTEX -- The world's second-largest food giant Kraft Foods recently announced that it will shift its production of a Austra AsiaInfo Services...
- Research articles 2006-01-17
- Kraft on the beach.(Kraft Foods Inc rolls out low carb food)(Brief Article)
- Kraft Foods, Northfield, Ill., is one of the last major manufacturers to come out with a line of carb/weight-conscious foods, but the company did it well. In an alliance with the South Beach Diet and its creator Arthur Agatston, M.D., Kraft developed Kraft Foods, Northfield, Ill.,...
- Research articles 2005-07-01
- Kraft Foods International Appoints Polk To Head Asia/Pacific Business
- Business Editors RYE BROOK, NY--BUSINESS WIRE--Jan. 14, 2000 Kraft Foods International has named Michael Polk, 39, President, Asia/Pacific. He will report to Roger Deromedi, President and Chief Executive Officer of Kraft Foods International. Polk will relocate to the Kraft Foods Asia/Pacific headquarters in Melbourne, Australia. He was previously...
- Research articles 2000-01-14
- Kraft Foods International
- Kraft Foods International will change the name of its various companies in Europe, including Kraft Jacobs Suchard and Kraft Freia Marabou, to one common global name: Kraft Foods. The decision is part of a broader internal program to establish a common vision and identity across all of the affiliates and...
- Research articles 2000-05-01
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