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	<title><![CDATA[kraft foods Resources | BNET]]></title>
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	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to kraft foods]]></description>
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		<title><![CDATA[Irene Rosenfeld’s Crafty Pursuit of Cadbury]]></title>
		<link><![CDATA[http://www.bnet.com/2403-13502_23-348097.html]]></link>
		<description><![CDATA[The Kraft CEO seems to think it takes sweetness to capture a sweets maker. So far, she looks right.        Kraft CEO Irene Rosenfeld    Everyone in business is selling something to someone, at least part of the time. The only difference:...]]></description>
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		<pubDate>Thu, 01 Oct 2009 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/kraft+foods+inc..html"><![CDATA[Kraft Foods Inc.]]></category>
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		<category domain="http://resources.bnet.com/topic/irene+rosenfeld.html"><![CDATA[Irene Rosenfeld]]></category>
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		<title><![CDATA[How Mobile Apps Are Revolutionizing Advertising.]]></title>
		<link><![CDATA[http://www.bnet.com/2403-13237_23-343422.html]]></link>
		<description><![CDATA[The Success of Apple's iPhone app store has led to a stampede of brands creating games, services, and other applications as marketing tools. It's an entirely new medium for Madison Avenue, and it is quickly becoming a powerful way to influence consumers.        ...]]></description>
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		<pubDate>Wed, 16 Sep 2009 00:00:00 -0700</pubDate>
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		<title><![CDATA[Four Successful Products Launched During Downturns]]></title>
		<link><![CDATA[http://www.bnet.com/2403-13241_23-309291.html]]></link>
		<description><![CDATA[It s easy to forget, but many products that we now remember as stunning successes were actually launched during economic downturns. Here are four examples of companies that saw market opportunity where others failed to look and went on to launch superior products with the understanding that good ideas never...]]></description>
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		<pubDate>Fri, 05 Jun 2009 00:00:00 -0700</pubDate>
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