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		<title><![CDATA[Increasing Response With 1:1 Campaigns]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=1106303]]></link>
		<description><![CDATA[The essence of one to one marketing campaigns is relationship marketing. One to one marketing campaigns are a potent tool to enhance lead generation, increase product usage and promote brand awareness. The only significant obstacle for most marketing professionals is the time and expense needed to implement the campaigns and...]]></description>
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		<pubDate>Thu, 19 Mar 2009 00:00:00 -0700</pubDate>
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		<title><![CDATA[8 Tips For Selling A Direct Marketing Campaign]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=976129]]></link>
		<description><![CDATA[Direct marketing campaigns allow marketing professionals to track and improve their campaign response rates. They allow marketers to leverage the customer information they have, personalize messages, content and offers to each recipient and create different follow-up campaigns depending on how each prospect responds. While the potential benefits are tremendous, the...]]></description>
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		<pubDate>Wed, 19 Nov 2008 00:00:00 -0800</pubDate>
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		<category domain="http://resources.bnet.com/topic/l2.html"><![CDATA[L2]]></category>
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