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la-z-boy cmo

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Tag(line) -- You're It; Epitomize Your Brand
Why do taglines fail to be effective? Brandweek claims to have the three-part answer: Out of laziness, advertisers often just repeat what's written in the ad. Advertisers don't find the product's unique selling proposition and don't choose a tagline that epitomizes the brand. Sometimes, a tagline isn't...
Tags: Branding, Lori Deschene, tagline, La-Z-Boy CMO, brand
Blog posts 2007-09-11
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