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- Rethinking Focus Group As Concept Development Tool
- In media research, focus groups can be used for different purposes: to generate ideas at the very beginning, even before concept testing; to validate a TV pilot, as this is the prototype of the new idea; and eventually to gauge the reaction of the market after the new product has...
- White papers 2008-05-10
Additional Resources
- Conquering The Sportswear Market: Naming Strategies Of Chinese Sport Brands
- At the Beijing 2008 Olympic Games, sport and sport brands have been drawn under the eyes of the whole world. Sport brands, whether sponsors of the Games or not, were striving to capitalize on this opportunity to associate their image with the Olympics. This is even truer for local companies...
- White papers 2008-05-10
- The Artistic Conception In Brand Naming
- Among the various brand names, it can be found that a successful brand is based on more than transliteration. Generally, a good name is easy to pronounce and easy to remember. What's more, particularly good examples can even bring fresh inspirations. Although you often see this phenomenon, your may not...
- White papers 2007-11-10
- What Could Be Called "Oyster", "Irony" Or "Costellation"?
- These collection names of ROLEX, SWATCH and OMEGA are as appealing as Swiss watches' quality and superiority. However, what Chinese name one would expect for them? Should they be just translated literally or vested with a totally new meaning? In this paper, an attempt is made to find out how...
- White papers 2006-12-12
- Car Industry Branding
- This paper on Car naming begins with some overview of what is really displayed on the car seen on the streets of China. Most of the international clients believe that everything is written in Chinese on a car. A survey made in August 2006 by Labbrand Research team on a...
- White papers 2006-09-20
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