Resources

12 Resources for

landing page

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How To Raise Conversations-Data & Design Guidelines: A landing page is where people "Land" when they click on an ad banner, search engine result or email link, or when they visit a special promotional URL that they heard about on TV, radio, or other offline media. Very few perfect landing pages exist. Agencies and consultants have sprung...; Tags: Advertising & Promotion, offline media, Web content management, radio, search engine, agency, TV, advertisement, industry, e-mail, Web; White papers 2007-11-26
What Makes Or Breaks Landing Pages: For many advertisers, launching successful online efforts can be a very daunting and intimidating task. Landing page optimisation is a very important first step for any online marketing effort that is often overlooked. This paper highlights some key points and tricks to help get an online campaign started on the...; Tags: Campaign, Advertiser, iMedia Communications, Marketing Research, Marketing; White papers 2008-01-15
Is Your Landing Page Fit For Purpose?: This paper explains a surefire checklist to ensure you don't make the killer mistakes many companies make when developing a landing page: does it have a fair processing notice?; does it make it clear who the data controller is?; does it make it clear where the data is processed?; does...; Tags: phone; White papers 2008-01-22
How to Double Your Conversion: Looking to put a little leap in your conversion rate? What if I told you it may be possible to double your conversion with one simple change. All you have to do is create a targeted landing page for your online ads. Targeted landing pages have an average conversion rate...; Tags: Jonathan Haeber, conversion rate; Blog posts 2007-12-18
Maximize Your Landing Page Conversion: There are a few things every web designer should know before they make the first slice in Photoshop. Patricia Hursh, from Search Engine Land, offers the eight essentials for BtoB landing pages. I'll summarize below. Relevance. All too often, a firm makes a single landing page...; Tags: Jonathan Haeber, Search Engine Land; Blog posts 2008-03-16

Improving Web Site Landing Pages: When a Web user clicks on a link, perhaps in an email or from an online advertisement, the user’s directed to a Web Site page known as a landing page. The page features information on the product or service that was advertised. Its objective is to encourage the visitor to...; Tags: Web site development, Web technology, Marketing research, BNET Editorial, marketing, sales call, advertisement, sales process, direct marketing, Web site, marketing strategy, sales, Web, newsletter, e-mail, industry; Articles 2007-11-21
Internet Marketing And Internet Marketing Online Services: People come to you with a problem, and what is your solution, you give them your product. You create an ad, tired of your problem, and then they go to your landing page and you talk more about it and you have your auto responder series and you have a...; Tags: Marketing research, Internet marketing, marketing, Internet, advertisement, industry; White papers 2007-09-28
Where Do Online Ad Banners Actually Work?: Over at the always enlightening Adotas, there's a nice rundown by Zephrin Lasker of what online marketing methods, you know, actually work by providing a return on investment. While ultimately recommending online primarily be used for lead generation, along the way he takes the time to stick it in...; Tags: Jake Swearingen; Blog posts 2008-05-29
VCs Follow Entrepreneurs: Both Brad Feld and Fred Wilson have recent posts on their blogs about the availability of a Google CSE for the Venture Capital Network of blogs. It's a good idea. Not to boast but this capability has been available for My Way, The Entrepreneur's...; Tags: Blogging, Entrepreneurship, blog, Google CSE; Blog posts 2007-02-12
Updating Your Web Site As Your Business Grows: Updating and upgrading a Web Site can take considerable time and resources. Your Web Site will have to grow organically as you introduce new products and services. You can also upgrade it to add new features that make it easier for your customers and visitors to use your site and...; Tags: Web site development, Web technology, Channel management, BNET Editorial, Web site, Web, product information, Flash animation, professional services, software update, Web hosting, search tool, sales, newsletter, benefit, e-mail, software, tool; Articles 2007-12-03
Prospecting Online: Industry research on buying patterns indicates that more than three-quarters of consumers are willing to provide personal information online, compared to 46% by mail and 45% through other marketing media. As well as providing valuable prospecting data, the Web allows you to study the buying process more closely in order...; Tags: Marketing research, BNET Editorial, online media, online edition, industry, search technology, Internet, market research, marketing, benefit, consulting, strategy, sales, Web, Web site, tool, e-mail; Articles 2007-11-30
Developing an Online Strategy: An increasing number of marketing activities including advertising, direct marketing, relationship-building, customer service, and channel support are now Internet-based. It’s essential to identify the activities that can move effectively to the Web and ensure that they're produced to the same rigorous standards as traditional marketing activities. An online strategy can...; Tags: Marketing research, Web site development, BNET Editorial, marketing activity, marketing strategy, marketing, strategy, customer service, sales call, Web site, email marketing, direct mail, direct marketing, support services, Web, information service, e-mail, dot-com, adver; Articles 2007-12-18