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- The Incumbent's Advantage
- Many big-company CEOs assume it's hard to grow profits organically, so they seek out new markets or acquisitions to drive growth. And they ignore a goldmine of growth potential that's right under their noses and invisible...
- Articles 2008-11-20
Additional Resources
- Contributing... larry selden and yoko s. selden.(Point)(Brief article)
- Larry Selden is a professor emeritus at Columbia Business School, distinguished senior research fellow at the Wharton School and founding managing director of Selden & Associates. He is a widely sought-after public speaker and avid writer. He was named "Smartest Management Guru of 2004'' by Business...
- Research articles 2006-07-10
- Manage Customer-Centric Innovation-Systematically
- Manage Customer-Centric Innovation-Systematically; Larry Selden and Ian C. MacMillan; Harvard Business Review, April 2006, pp. 108-116.This article describes a process which the authors maintain will make innovation "deliver results that meet or exceed market expectations." They stress that this process, which they call customer-centric innovation CCI, "is not just about...
- Research articles 2006-09-01
- Manage Customer-Centric Innovation—Systematically
- Manage Customer-Centric Innovation--Systematically; Larry Selden and Ian C. MacMillan; Harvard Business Review, April 2006, pp. 108-116. This article describes a process which the authors maintain will make innovation "deliver results that meet or exceed market expectations." They stress that this process, which they call customer-centric innovation CCI, "is not...
- Research articles 2006-09-01
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