<?xml version="1.0" encoding="iso-8859-1" ?>
<rss version="2.0" xmlns:s="http://resources.bnet.com/">
<channel>
	<title><![CDATA[launch Resources | BNET]]></title>
	<link><![CDATA[http://resources.bnet.com/topic/launch.html]]></link>
	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to launch]]></description>
	<s:counts start="0" returned="7" found="7" />
	<language>en-us</language>
	<item>
		<title><![CDATA[The Nine-Point Product Launch Checklist | BTalk Australia]]></title>
		<link><![CDATA[http://blogs.bnetau.com.au/aussierules/2009/12/01/the-nine-point-product-launch-checklist-btalk-australia/]]></link>
		<description><![CDATA[[podcast] Many product launches fail, not because there is anything inherently wrong with the product, but because of poor execution of the launch itself. Leigh Cowan takes us through a nine-point checklist to ensure you are ready to launch. by Phil Dobbie]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 01 Dec 2009 11:46:10 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/checklist.html"><![CDATA[Checklist]]></category>
		<category domain="http://resources.bnet.com/topic/launch.html"><![CDATA[Launch]]></category>
		<category domain="http://resources.bnet.com/topic/leigh+cowan.html"><![CDATA[Leigh Cowan]]></category>
		<category domain="http://resources.bnet.com/topic/podcasts.html"><![CDATA[Podcasts]]></category>
		<category domain="http://resources.bnet.com/topic/internet.html"><![CDATA[Internet]]></category>
		<category domain="http://resources.bnet.com/topic/phil+dobbie.html"><![CDATA[Phil Dobbie]]></category>
	</item>
	<item>
		<title><![CDATA[Today Sponge Hopes That Fifth Launch Will Be the Charm]]></title>
		<link><![CDATA[http://industry.bnet.com/pharma/10002115/today-sponge-hopes-that-fifth-launch-will-be-the-charm/]]></link>
		<description><![CDATA[Mayer Laboratories announced it will relaunch the Today Sponge, the contraceptive made famous by a Seinfeld episode. The launch is at least the fifth in the history of the brand, which has had at least four different corporate owners. by Jim Edwards]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Wed, 13 May 2009 09:16:32 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/launch.html"><![CDATA[Launch]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/jim+edwards.html"><![CDATA[Jim Edwards]]></category>
	</item>
	<item>
		<title><![CDATA[Questcor Pharmaceuticals, Inc. Q1 2009 Earnings Call Transcript]]></title>
		<link><![CDATA[http://www.bnet.com/2462-13071_23-292827.html]]></link>
		<description><![CDATA[ Question-and-Answer SessionOperator Thank you, sir. We will now begin the question-and-answer session. Operator instructions Our first question comes from the line of John Newman with Oppenheimer. Please go ahead. John Newman &#8211; Oppenheimer Hi, guys. Thanks for taking the question. First one, could you talk a little bit about...]]></description>
		<s:doctype><![CDATA[Earnings calls]]></s:doctype>
		<pubDate>Tue, 28 Apr 2009 18:30:49 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/launch.html"><![CDATA[Launch]]></category>
		<category domain="http://resources.bnet.com/topic/call+transcript.html"><![CDATA[Call Transcript]]></category>
		<category domain="http://resources.bnet.com/topic/earnings.html"><![CDATA[Earnings]]></category>
		<category domain="http://resources.bnet.com/topic/questcor+pharmaceuticals+inc..html"><![CDATA[Questcor Pharmaceuticals Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/investment.html"><![CDATA[Investment]]></category>
		<category domain="http://resources.bnet.com/topic/federal+government.html"><![CDATA[Federal Government]]></category>
		<category domain="http://resources.bnet.com/topic/financial+accounting.html"><![CDATA[Financial Accounting]]></category>
		<category domain="http://resources.bnet.com/topic/finance.html"><![CDATA[Finance]]></category>
		<category domain="http://resources.bnet.com/topic/government.html"><![CDATA[Government]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://resources.bnet.com/topic/seeking+alpha.html"><![CDATA[Seeking Alpha]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">QSC</category>
		<category domain="tickers">QSC</category>
	</item>
	<item>
		<title><![CDATA[C.R. Bard, Inc. Q4 2008 Earnings Call Transcript]]></title>
		<link><![CDATA[http://www.bnet.com/2462-14046_23-265171.html]]></link>
		<description><![CDATA[ Question-and-Answer SessionOperator Operator Instructions. Our first question is from the line of Miroslava Minkova with Leerink Swann. Go ahead please. Miroslava Minkova - Leerink Swann Hi guys. Congratulations on meeting your target yet again. A couple of questions here. First of all, oncology, it did seem to be slowing...]]></description>
		<s:doctype><![CDATA[Earnings calls]]></s:doctype>
		<pubDate>Thu, 29 Jan 2009 20:14:10 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/launch.html"><![CDATA[Launch]]></category>
		<category domain="http://resources.bnet.com/topic/call+transcript.html"><![CDATA[Call Transcript]]></category>
		<category domain="http://resources.bnet.com/topic/quarter.html"><![CDATA[Quarter]]></category>
		<category domain="http://resources.bnet.com/topic/earnings.html"><![CDATA[Earnings]]></category>
		<category domain="http://resources.bnet.com/topic/mergers+%2526+acquisitions.html"><![CDATA[Mergers & Acquisitions]]></category>
		<category domain="http://resources.bnet.com/topic/corporate+law.html"><![CDATA[Corporate Law]]></category>
		<category domain="http://resources.bnet.com/topic/investment.html"><![CDATA[Investment]]></category>
		<category domain="http://resources.bnet.com/topic/finance.html"><![CDATA[Finance]]></category>
		<category domain="http://resources.bnet.com/topic/business+operations.html"><![CDATA[Business Operations]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://resources.bnet.com/topic/seeking+alpha.html"><![CDATA[Seeking Alpha]]></category>
		<category domain="http://resources.bnet.com/topic/c.+r.+bard+inc..html"><![CDATA[C. R. Bard Inc.]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">BCR</category>
		<category domain="tickers">BCR</category>
	</item>
	<item>
		<title><![CDATA[General Motors Corporation Q3 2008 Earnings Call Transcript]]></title>
		<link><![CDATA[http://www.bnet.com/2462-14028_23-247524.html]]></link>
		<description><![CDATA[ Question-and-Answer SessionOperator Operator Instructions Our first question is coming from the line of John Murphy from Merrill Lynch. Please go ahead sir. John Murphy - Merrill Lynch Good afternoon, guys. Rick Wagoner Hey, John. John Murphy - Merrill Lynch One thing, clearly this is a tough time and there's...]]></description>
		<s:doctype><![CDATA[Earnings calls]]></s:doctype>
		<pubDate>Fri, 07 Nov 2008 19:04:12 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/merrill+lynch+%2526+co.+inc..html"><![CDATA[Merrill Lynch & Co. Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/launch.html"><![CDATA[Launch]]></category>
		<category domain="http://resources.bnet.com/topic/call+transcript.html"><![CDATA[Call Transcript]]></category>
		<category domain="http://resources.bnet.com/topic/earnings.html"><![CDATA[Earnings]]></category>
		<category domain="http://resources.bnet.com/topic/general+motors+corp..html"><![CDATA[General Motors Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/financial+services.html"><![CDATA[Financial Services]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/seeking+alpha.html"><![CDATA[Seeking Alpha]]></category>
		<category domain="http://resources.bnet.com/topic/merrill+lynch+%2526+co.+inc..html"><![CDATA[Merrill Lynch & Co. Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/launch.html"><![CDATA[Launch]]></category>
		<category domain="http://resources.bnet.com/topic/call+transcript.html"><![CDATA[Call Transcript]]></category>
		<category domain="http://resources.bnet.com/topic/earnings.html"><![CDATA[Earnings]]></category>
		<category domain="http://resources.bnet.com/topic/general+motors+corp..html"><![CDATA[General Motors Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/financial+services.html"><![CDATA[Financial Services]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/seeking+alpha.html"><![CDATA[Seeking Alpha]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GMGMQ</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">MER</category>
		<category domain="tickers">GMGMQ,MER</category>
	</item>
	<item>
		<title><![CDATA[BNET Goes International]]></title>
		<link><![CDATA[http://blogs.bnet.com/intercom/?p=1762]]></link>
		<description><![CDATA[To celebrate the launches of BNET UK and BNET Australia, we crafted this video asking business managers tough questions, like "Have you ever had an office romance?" Some of their candid answers might surprise you. by Michael Mattis]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 01 May 2008 14:01:21 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/michael+mattis.html"><![CDATA[Michael Mattis]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/corporate+communications.html"><![CDATA[Corporate Communications]]></category>
		<category domain="http://resources.bnet.com/topic/launch.html"><![CDATA[Launch]]></category>
	</item>
	<item>
		<title><![CDATA[Conducting Effective Test Marketing]]></title>
		<link><![CDATA[http://www.bnet.com/2410-13240_23-64259.html]]></link>
		<description><![CDATA[When launching a new, mass-market product or marketing campaign, you should first conduct a small-scale launch or other customer research in a test market. The purpose of this type of test marketing is to gauge how products will be received on a wider scale. Test marketing helps ensure your product...]]></description>
		<s:doctype><![CDATA[Articles]]></s:doctype>
		<pubDate>Tue, 01 May 2007 16:42:05 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/test+marketing.html"><![CDATA[test marketing]]></category>
		<category domain="http://resources.bnet.com/topic/launch.html"><![CDATA[launch]]></category>
	</item>
</channel>
</rss>
