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- The Situational Impact Of Brand Image Beliefs
- Researches indicate that celebrity endorsement influence consumer to a certain extent. The endorsement reinforces equivalent consumer beliefs about a brand's benefits. However, it has been observed that the ad-created brand image beliefs have an impact only on brand purchase intentions, and not on brand attitudes. The paper discusses the issue...
- White papers 2003-10-23
- User-Centered Design in Games
- The intent of this paper is to review principles and challenges in game design and evaluation and to discuss user-centered techniques that address those challenges. First, the paper presents why games are important, followed by the definitions and differences between games and productivity software. In the next section, it discusses...
- White papers 2002-07-25
- Pricing Electronic Mail to Solve the Problem of Spam
- Junk e-mail or spam is rapidly choking off e-mail as a reliable and efficient means of communication over the Internet. Although the demand for human attention increases rapidly with the volume of information and communication, the supply of attention hardly changes. Markets are a social institution for efficiently allocating supply...
- White papers 2005-06-26
Additional Resources
- Informa agrees to buy Lawrence Erlbaum
- Informa Group's London academic and scientific division, Taylor & Francis (London/Philadelphia, PA), has agreed to acquire science and education publisher Lawrence Erlbaum Associates (LEA; Mahwah, NJ) from founder Lawrence Erlbaum and management. No terms of the deal, subject to regulatory clearances, were given. LEA publishes more than 100 journal...
- Research articles 2006-10-17
- Informa books in Lawrence Erlbaum.
- Informa has made another bolt-on acquisition, buying New Jersey-based publisher Lawrence Erlbaum Associates LEA for GBP38m. LEA publishes more than 100 academic journals and 200 new books a year, and is well known in the behavioural science and education fields. The company is also generating strong...
- Research articles 2006-10-13
- Conducting Meta-Analysis Using SAS
- Winfred Arthur, Jr., Winston Bennett, Jr., and Allen Huffcutt. Conducting Meta-Analysis Using SAS. Mahwah, NJ: Lawrence Erlbaum Associates, 2001, 188 pages, $19.95 softcover. Winfred Arthur, Jr., Winston Bennett, Jr., and Allen Huffcutt. Conducting Meta-Analysis Using SAS. Mahwah, NJ: Lawrence Erlbaum Associates, 2001, 188 pages, $19.95 softcover.
- Research articles 2002-10-01
- Books received 1 December 2002 to 28 February 2003.
- Albers, Michael J., and Beth Mazur, eds. 2003. Content and complexity: The role of content in information design. Mahwah, NJ: Lawrence Erlbaum Associates. Albers, Michael J., and Beth Mazur, eds. 2003. Content and complexity: The role of content in information design. Mahwah, NJ: ...
- Research articles 2003-08-01
- Books received
- HAYES, S. C., FOLLETTE, V. M., & LINEHAN, M. M., Mindfulness and acceptance. New York, NY: Guilford Press, 2004. Pp. 319. $36.00. ALEXANDER, B. K., ANDERSON, G. L., & GALLEGOS, B. P. (Eds.). Performance theories in education. Mahwah, NJ: Lawrence Erlbaum Associates, 2004. Pp. 270. PB $29.95. ARK,...
- Research articles 2005-06-22
- Books received
- ADAMS, L. D., & KIROVA, A. (2007). Global Migration and Education. Mahwah, NJ: Lawrence Erlbaum Associates, Inc. BERRYMAN, J., OCKLEFORD, E., HOWELLS, K., HARGREAVES, D., & WILDBUR, D. (2006). Psychology and You: An Informal Introduction. Malden, MA: Blackwell Publishing. CHAMORRO-PREMUZIC, T., & FURNHAM, A. (2005). Personality and Intellectual...
- Research articles 2007-06-22
- Establishing Social Networks
- As long as there have been people on the planet, there have been social networks. They emerged for many reasons, from creating "safety in numbers" to establishing a tribal identity. At a basic level, they enable people to more efficiently harvest and kill food, defend their identity and territory, and...
- Articles 2007-11-08
- Olson, Scott Robert. Hollywood Planet: Global Media and the Competitive Advantage of Narrative Transparency
- Olson, Scott Robert. Hollywood Planet: Global Media and the Competitive Advantage of Narrative Transparency. Mahwah, NJ/London: Lawrence Erlbaum Associates, 1999. Pp. xiv, 215. ISBN 0-8058-3229-7 (hb.) $45.00; 0-8058-3230-0 (pb.) $24.50. Does culture rule? Without it there would be anarchy, and, in fact, human social life would be impossible. There...
- Research articles 1999-03-22
- Books in Brief
- Oxford University Press 1-800451-7556 Knowing our Own Minds Edited by C. Wright, B.C. Smith, C. Macdonald 450 pp $50 ISBN 0-19-8236670 ASCD 1-800-933-ASCD 703-549-9110 Educators as Learners: Creating a Professional Learning Community in Your School Penelope J. Wald and Michael Castleberry 130 pp $23.95 Lawrence Erlbaum...
- Research articles 2001-04-01
- Books received
- ADAMS, L. D., & KIROVA, A. (2007). Global migration and education. Mahwah, NJ: Lawrence Erlbaum Associates. Pp. 349. PB $120.00. BERRYMAN, J., OCKLEFORD, E., HOWELLS, K., HARGREAVES, D., & WILDBUR, D. (2006). Psychology and you: An informal introduction. Malden, MA: Blackwell Publishing. Pp. 2510. PB $39.95. BLUMBERG, H....
- Research articles 2007-09-22
- Infotrieve Announces Global E-Content Agreements
- Business Editors LOS ANGELES--BUSINESS WIRE--Feb. 19, 2001 New Alliances With American, Canadian, and British Publishers Strengthen Infotrieve's International Presence and Electronic Journal Offerings Infotrieve, the market leader in article research and delivery, today announced agreements with three distinguished publishers in the scientific, technology and medical...
- Research articles 2001-02-19
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