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	<title><![CDATA[layoff and marketing Resources | BNET]]></title>
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	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to layoff and marketing]]></description>
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		<title><![CDATA[BNET's Ad Agency Layoff Counter: 46,315 Jobs Lost]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/1000433/bnets-ad-agency-layoff-counter/]]></link>
		<description><![CDATA[The BNET Ad Agency layoff counter: Every time we hear about job losses at an ad business, we'll update the count. by Jim Edwards]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 10 Dec 2009 03:00:12 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/job.html"><![CDATA[Job]]></category>
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		<category domain="http://resources.bnet.com/topic/layoff.html"><![CDATA[Layoff]]></category>
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	<item>
		<title><![CDATA[Did WPP's Debt Problems Trigger 90 Layoffs at Ogilvy?]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/10004864/did-wpps-debt-problems-trigger-90-layoffs-at-ogilvy/]]></link>
		<description><![CDATA[The 90 Ogilvy & Mather staffers who are about lose their jobs should be forgiven for being baffled about what is happening to them. After all, judging by CEO John Seifert's message to his troops, the ad agency has won more business than it has lost recently and Q4 business...]]></description>
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		<pubDate>Wed, 02 Dec 2009 15:15:41 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/layoff.html"><![CDATA[Layoff]]></category>
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		<category domain="http://resources.bnet.com/topic/fitch+cuts+wpp.html"><![CDATA[Fitch Cuts WPP]]></category>
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		<category domain="http://resources.bnet.com/topic/jim+edwards.html"><![CDATA[Jim Edwards]]></category>
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		<title><![CDATA[Hearst, Time Inc. And Wenner Team Up To Boost Mag Industry's Image]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-hearst-time-inc.-and-wenner-team-up-to-boost-mag-industrys-image%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ The magazine business, along with all other media, is having to fight harder than ever for ad dollars and readers. And when business is tough, apart from layoffs and mag closings, one of the simplest things to do is come up with a promotional campaign. That&#8217;s what Hearst, Time...]]></description>
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		<pubDate>Wed, 04 Nov 2009 18:56:33 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/layoff.html"><![CDATA[Layoff]]></category>
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		<title><![CDATA[Layoffs at Ad Agencies Likely Much Worse Than Reported]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/10004515/layoffs-at-ad-agencies-likely-much-worse-than-reported/]]></link>
		<description><![CDATA[With the Q3 2009 earnings season in the rearview mirror, it appears that the job situation at ad agencies is actually a lot worse than it looked before the U.S. holding companies made their earnings releases. Agencies are not still axing "dozens" of jobs -- it's thousands. by Jim Edwards]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 03 Nov 2009 12:24:30 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/job.html"><![CDATA[Job]]></category>
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		<title><![CDATA[Forbes Layoffs Being Done Today; No Final Numbers]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-forbes-layoffs-being-done-today-no-final-numbers%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ Forbes, which announced its intention for additional layoffs last week, finished up with its layoffs today. No specific number could be determined, and even the company PR doesn&#8217;t know the exact number, but total estimates have been reported to be about 100, with less than half of that from...]]></description>
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		<pubDate>Wed, 28 Oct 2009 18:41:38 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/layoff.html"><![CDATA[Layoff]]></category>
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		<title><![CDATA[BNET Ranking Shows Agency Network Efficiency in Decline Despite Layoffs]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/10003835/bnet-ranking-shows-agency-network-efficiency-in-decline-despite-layoffs/]]></link>
		<description><![CDATA[The efficiency with which the major ad agency holding companies generate their revenues continues to decline, despite massive cuts to their operating expenses, mostly in the form of layoffs. by Jim Edwards]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Wed, 02 Sep 2009 12:09:44 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/layoff.html"><![CDATA[Layoff]]></category>
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		<title><![CDATA[Aegis Q2: 900 Jobs Lost But No Havas Merger; What's Napier's Plan? More Layoffs.]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/10003759/aegis-q2-900-jobs-lost-but-no-havas-merger-whats-napiers-plan-more-layoffs/]]></link>
		<description><![CDATA[About 900 people left Aegis in its recent round of cost-cutting -- far more than the 780 reported earlier -- the agency holding company said today, and it still isn't enough, according to the Guardian. This chart tells you what's going on at Aegis. by Jim Edwards]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Fri, 28 Aug 2009 15:49:21 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/job.html"><![CDATA[Job]]></category>
		<category domain="http://resources.bnet.com/topic/layoff.html"><![CDATA[Layoff]]></category>
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		<category domain="http://resources.bnet.com/topic/jim+edwards.html"><![CDATA[Jim Edwards]]></category>
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	<item>
		<title><![CDATA[Sanofi Q2: $2.8B in Cuts Planned; More Layoffs on the Way?]]></title>
		<link><![CDATA[http://industry.bnet.com/pharma/10003363/sanofi-q2-28b-in-cuts-planned-more-layoffs-on-the-way/]]></link>
		<description><![CDATA[Sanofi-Aventis' Q2 2009 earnings releases seem to indicate that more layoffs are on the way. They also gave clues to the company's Multaq marketing strategy. The basics: revenues were â‚¬7.4 billion, up 11.2 percent; net income was â‚¬2.3 billion, up 29.4 percent. by Jim Edwards]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Wed, 29 Jul 2009 14:01:50 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/layoff.html"><![CDATA[Layoff]]></category>
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		<category domain="http://resources.bnet.com/topic/jim+edwards.html"><![CDATA[Jim Edwards]]></category>
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		<title><![CDATA[More Details on Planned Layoffs at Interpublic Agencies]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/10003208/more-details-on-planned-layoffs-at-interpublic-agencies/]]></link>
		<description><![CDATA[The transcript of Interpublic's earnings conference call gives a few more clues to layoffs planned across the agency network. CFO Frank Mergenthaler said IPG had cut 9 percent of its entire workforce so far. He added that severance expenses will be higher in the third quarter (meaning more layoffs than...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Wed, 29 Jul 2009 10:23:55 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/layoff.html"><![CDATA[Layoff]]></category>
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		<category domain="http://resources.bnet.com/topic/jim+edwards.html"><![CDATA[Jim Edwards]]></category>
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	<item>
		<title><![CDATA[Interpublic Q2: $347M in Cash Gone; More Layoffs Promised; Execs Get $61K in Bonuses]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/10003182/interpublic-q2-347m-in-cash-gone-more-layoffs-promised-execs-get-61k-in-bonuses/]]></link>
		<description><![CDATA[In Q2 2009, Interpublic saw a cash decrease of $347 million, the company reported to the SEC. Revenues declined 20 percent to $1.5 billion; net income sank 70 percent to $21 million. But it is on the cashflow statements -- the disclosures that measure actual movements of the agency network's...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 28 Jul 2009 13:28:16 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/layoff.html"><![CDATA[Layoff]]></category>
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		<category domain="http://resources.bnet.com/topic/jim+edwards.html"><![CDATA[Jim Edwards]]></category>
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	<item>
		<title><![CDATA[M&C Saatchi Boss Demands Truth on Layoffs; He Should Start With Publicis]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/10003025/m-he-should-start-with-publicis/]]></link>
		<description><![CDATA[Chris Jaques, CEO of M&C Saatchi Asia, wrote a heartfelt blog post for Media magazine in the UK that asked agency staff to leak to him how many people had been laid off from agencies. He should start by posing that question to Publicis, the only major agency holding company...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Fri, 17 Jul 2009 16:51:15 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/layoff.html"><![CDATA[Layoff]]></category>
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		<category domain="http://resources.bnet.com/topic/jim+edwards.html"><![CDATA[Jim Edwards]]></category>
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	<item>
		<title><![CDATA[Pace of Ad Agency Layoffs Slows; Is This the Bottom?]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/10002948/pace-of-ad-agency-layoffs-slows-is-this-the-bottom/]]></link>
		<description><![CDATA[The pace of layoffs at ad agencies appears to be slowing. While there are no signs of mass rehirings at agencies, there are some signs that the headcount situation appears to be stabilizing. BNET's Ad Agency Layoff Counter climbed over the 33,000 mark this month. The counter records publicly reported...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 13 Jul 2009 09:14:55 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertising+agency.html"><![CDATA[Advertising Agency]]></category>
		<category domain="http://resources.bnet.com/topic/layoff.html"><![CDATA[Layoff]]></category>
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		<category domain="http://resources.bnet.com/topic/jim+edwards.html"><![CDATA[Jim Edwards]]></category>
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	<item>
		<title><![CDATA[Four Mistakes to Avoid During Downturns]]></title>
		<link><![CDATA[http://www.bnet.com/2403-13241_23-309292.html]]></link>
		<description><![CDATA[As clients or customers shut their wallets, revenues decline, and balance sheets go into the red, it's tempting to try every trick in the book to stop the bleeding and stabilize your business. Survival is important, of course, but that's no way to position your business to prosper in the...]]></description>
		<s:doctype><![CDATA[Articles]]></s:doctype>
		<pubDate>Fri, 05 Jun 2009 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/layoff.html"><![CDATA[Layoff]]></category>
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	<item>
		<title><![CDATA[Omnicom Q1: CFO Weisenberger Hints at More Layoffs to Come]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/10001863/omnicom-q1-cfo-weisenberger-hints-at-more-layoffs-to-come/]]></link>
		<description><![CDATA[It was an awful Q1 2009 at Omnicom, which saw revenue and profit declines exacerbating what is traditionally the hardest quarter of the year for the agency business -- the time when media buyers must make advance buys and wait for reimbursement from clients. Omnicom CFO Randy Weisenberger also hinted...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 30 Apr 2009 09:36:54 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/layoff.html"><![CDATA[Layoff]]></category>
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		<category domain="http://resources.bnet.com/topic/jim+edwards.html"><![CDATA[Jim Edwards]]></category>
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	<item>
		<title><![CDATA[MDC Partners Q1: Revenue Down 10%; Profit Comes Following Mass Layoffs]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/10001817/mdc-partners-q1-revenue-down-10-profit-comes-following-mass-layoffs/]]></link>
		<description><![CDATA[MDC Partners saw revenue tumble 10 percent to $127 million in Q1 2009; net income rose to $400,000, from a loss of $1.3 million last year. The slide comes on the heels of hundreds of layoffs at Accent Marketing, MDC's customer call center operation, following a massive cut by a...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 28 Apr 2009 09:39:55 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/u.s..html"><![CDATA[U.S.]]></category>
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	<item>
		<title><![CDATA[BBDO Video Makes Light of Layoffs]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/10001732/bbdo-video-makes-light-of-layoffs/]]></link>
		<description><![CDATA[Gitam BBDO in Israel has created a video to alert clients and vendors they're moving offices -- but the spot makes light of layoffs at the agency video below.    It features an art director who arrives at work to find his stuff packed into a box on...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Wed, 22 Apr 2009 12:25:39 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/layoff.html"><![CDATA[Layoff]]></category>
		<category domain="http://resources.bnet.com/topic/cd.html"><![CDATA[CD]]></category>
		<category domain="http://resources.bnet.com/topic/video.html"><![CDATA[Video]]></category>
		<category domain="http://resources.bnet.com/topic/corporate+communications.html"><![CDATA[Corporate Communications]]></category>
		<category domain="http://resources.bnet.com/topic/workforce+management.html"><![CDATA[Workforce Management]]></category>
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		<category domain="http://resources.bnet.com/topic/human+resources.html"><![CDATA[Human Resources]]></category>
		<category domain="http://resources.bnet.com/topic/jim+edwards.html"><![CDATA[Jim Edwards]]></category>
	</item>
	<item>
		<title><![CDATA[A Layoff by Any Other Name Still Sucks]]></title>
		<link><![CDATA[http://blogs.bnet.com/teamwork/?p=879]]></link>
		<description><![CDATA[If you're a regular reader, you know I'm not a big fan of corporate jargon. But one type of euphemistic speech really gets me angry: Managers trying to come up with a more palatable way of telling people they're fired.    Trust me: Telling someone they've been "offboarded"...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 20 Apr 2009 10:54:05 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/layoff.html"><![CDATA[Layoff]]></category>
		<category domain="http://resources.bnet.com/topic/re-engineering.html"><![CDATA[Re-engineering]]></category>
		<category domain="http://resources.bnet.com/topic/euphemism.html"><![CDATA[Euphemism]]></category>
		<category domain="http://resources.bnet.com/topic/organizational+structure.html"><![CDATA[Organizational Structure]]></category>
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		<category domain="http://resources.bnet.com/topic/human+capital.html"><![CDATA[Human Capital]]></category>
		<category domain="http://resources.bnet.com/topic/human+resources.html"><![CDATA[Human Resources]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
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		<category domain="http://resources.bnet.com/topic/cc+holland.html"><![CDATA[CC Holland]]></category>
	</item>
	<item>
		<title><![CDATA[Enfatico is Wrapped Into Y&R; Layoffs Expected; Dell Looks Elsewhere]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/10001588/enfatico-is-dead-wrapped-into-y-layoffs-expected-dell-looks-elsewhere/]]></link>
		<description><![CDATA[Even though everyone expected it, it's still a surprise: Enfatico has been wrapped into Young & Rubicam, effectively killing* WPP and Dell's grand experiment of a giant new international agency to serve only the computer maker. See correction below    No layoffs have been announced as yet, but...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Fri, 10 Apr 2009 08:55:11 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/layoff.html"><![CDATA[Layoff]]></category>
		<category domain="http://resources.bnet.com/topic/dell+computer+corp..html"><![CDATA[Dell Computer Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/agency.html"><![CDATA[Agency]]></category>
		<category domain="http://resources.bnet.com/topic/enfatico.html"><![CDATA[Enfatico]]></category>
		<category domain="http://resources.bnet.com/topic/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/jim+edwards.html"><![CDATA[Jim Edwards]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">DELL</category>
		<category domain="tickers">DELL</category>
	</item>
	<item>
		<title><![CDATA[WPP's Layoffs Plan Explained -- Wall Street Doesn't Believe Sorrell's Rosy View of the Future]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/10001266/wpps-layoffs-plan-explained-wall-street-doesnt-believe-sorrells-rosy-view-of-the-future/]]></link>
		<description><![CDATA[Wall Street no longer believes WPP's Martin Sorrell. That seems to be the message in the reaction of Morgan Stanley and Edward Hill-Wood to WPP's 2009 forecast.    WPP said it saw a 2 percent drop in revenues for 2009, when the company released its Q4 2008 results....]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 17 Mar 2009 11:20:15 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/revenue.html"><![CDATA[Revenue]]></category>
		<category domain="http://resources.bnet.com/topic/layoff.html"><![CDATA[Layoff]]></category>
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		<category domain="http://resources.bnet.com/topic/morgan+stanley.html"><![CDATA[Morgan Stanley]]></category>
		<category domain="http://resources.bnet.com/topic/wpp.html"><![CDATA[WPP]]></category>
		<category domain="http://resources.bnet.com/topic/fitch+cuts+wpp.html"><![CDATA[Fitch Cuts WPP]]></category>
		<category domain="http://resources.bnet.com/topic/operational+accounting.html"><![CDATA[Operational Accounting]]></category>
		<category domain="http://resources.bnet.com/topic/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://resources.bnet.com/topic/finance.html"><![CDATA[Finance]]></category>
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		<category domain="http://resources.bnet.com/topic/jim+edwards.html"><![CDATA[Jim Edwards]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">MS</category>
		<category domain="tickers">MS</category>
	</item>
	<item>
		<title><![CDATA[Blogging About Layoffs Builds Trust, Stems Bad PR]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=953227]]></link>
		<description><![CDATA[The first rule of holes: When you find yourself in one, stop digging. That's good advice for a number of life situations. In the social media age, many companies are opting to communicate despite the risk, using blogs to get out the news about layoffs and weaken any potential PR...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Mon, 09 Mar 2009 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/layoff.html"><![CDATA[Layoff]]></category>
		<category domain="http://resources.bnet.com/topic/blog.html"><![CDATA[Blog]]></category>
		<category domain="http://resources.bnet.com/topic/ragan+communicaitons.html"><![CDATA[Ragan Communicaitons]]></category>
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