Innovation and technology have been the driving forces behind new product and service development for decades. Companies have tried to harness the power of these forces to uniquely position and differentiate themselves in an ever more competitive, global market environment. While design represents a great intrinsic value in products and...
Splenda is the brand name for sucrose. Over the last year, Splenda made one of the more dramatic leaps to the top of its segment of any consumer packaged good. Propelled by its taste, its reputation for healthfulness, its versatility and its association with thousands of products overtook long-time market-share...
Article talks about the impact of naming on the product. It encodes few examples of naming having both the negative and positives impact on the product. Few aspects of product creation show a greater impact on revenue growth and corporate culture than the naming process. A great name is that...
From the executive summary: ‘Today's consumer refuses almost completely to abide by segments that create homogeneous groups making market segmentation in the traditional way practically impossible. One central insight for the re-designing of market segmentation is the eclectic consumer, who will not miss anything, connects to different, even contradictory, motivations...
The recent events that have rocked the country, and the world; the economic recession, the 9/11 disasters, the continued bio-terrorist activity and threats, declining consumer confidence, job layoffs, the stock market decline, corporate governance issues, the commercial real estate market slump. M-16’s walking around America’s airports prior to 9/11? Today,...
Although the luxury goods market is renowned for commanding lucrative margins, there are valid reasons for this. The innovation processes, the creativity, and long development stages some items go through has to bring a return on the initial investment to allow the creative process to continue. In order to create...
This article portrays the importance of innovation and value addition to the traditional products in the low-margin industry, the way Kellogg did. When one looks at the US cereal business, it does not take a lot of growth in that business to generate sizable profit and cash flow. So here...
Innovation and technology have been the driving forces behind new product and service development for decades. Companies have tried to harness the power of these forces to uniquely position and differentiate themselves in an ever more competitive, global market environment. While design represents a great intrinsic value in products and...
NEW YORK -- Virgin USA is pleased to announce that Julie Cottineau has been named Vice President Brand. Prior to joining Virgin USA, Cottineau served as Executive Director of Consumer Branding at Interbrand, a leading global branding consultancy. Cottineau brings 20 years of experience in...
Byline: K.M. Title: President-global accounts and marketing operations Company: Xerox Corp. Years in current job: 2 Quote: "I try to drive people from thinking about traditional ways of doing things...
Byline: M.E.P. Headquarters: New York Brand established: 2000 2005 advertising: $1.8 billion 2006 Interbrand/BusinessWeek ranking: Not ranked in top 100 Brand Value: $14 billion ...
In a move that surprised many in the ad industry, Omnicom Group president-CEO John Wren last week tapped an unfamiliar name, Interbrand Group Chairman-CEO Chuck Brymer, to succeed the late Ken Kaess as DDB president-CEO. He isn't, however, unfamiliar to Mr. Wren, who made...
If you know Chuck Brymer, consider yourself in the minority. Mr. Brymer for the past 21 years toiled at branding outfit Interbrand, far removed from the glitz and glam of Mad Ave. Omnicom Group last week named him president-CEO of DDB Worldwide, putting the...
Imagine this scenario: A builder in your market is concurrently engaged in a large-scale, single-family subdivision on the outskirts of town, an infill project of urban townhomes, a mixed-use complex on a converted industrial site, and a high-rise condo tower in the center of downtown. The builder's...
Byline: Jean Halliday Rich Stoddart knew he had to nail the campaign for the 2004 F-150 pickup, which Ford Motor Co. Chairman Bill Ford called "the most important launch in the history of Ford.'' "We started at...
Byline: ALICE Z. CUNEO and BRADLEY JOHNSON When AT&T Corp. marketing chief Connie Weaver answered her AT&T Wireless phone last month, she apologized to a reporter for what would be a "guaranteed'' lost connection. Dropped calls, and...
Byline: BETH SNYDER BULIK When Sprint's new CEO Gary Forsee joined the company last March, he wanted to know why hundreds of millions of dollars were being spent on bringing in new wireless customers, while existing unsatisfied customers went out...
By Nondhanada Intarakomalyasut, Bangkok Post, Thailand Knight Ridder/Tribune Business News Feb. 25--Thai Airways International Plc THAI will invest 10 billion baht in an extensive programme to enhance its corporate identity and services, including 7.2 billion baht spent on its new ...
Business Editors/High-Tech Writers 2004 International CES LAS VEGAS--BUSINESS WIRE--Jan. 8, 2004 Leadership in Home Networking, Mobile Communications, Personal and Home Entertainment Powers CES Offering Winner of 11 Innovations 2004 Design and Engineering Showcase Awards, Samsung Electronics Corp....
The companies that make up South Korea's sprawling Samsung Group did something unexpected in May: they suddenly embraced the five-day workweek. The move came shortly after the country's newly inaugurated president, Roh Moo Hyun, had called for an end to working Saturdays, and when other companies followed suit,...
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