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Dow Jones Description
Upshot is a marketing agency that excels in understanding consumers and their ever-changing behavior. This consumer understanding, informed by our research and planning department, provides the foundation for all of our strategies and creative executions. Ultimately, understanding how a consumer changes throughout their daily journey allows us to speak to them at the right time, with the right message and at the right touch points. We currently focus on five core disciplines that measurably change consumer behavior: Promotion, Event/Viral, Collaborative Marketing, Retail & Environmental Design and Integrated Communications. Upshot is a subsidiary of EMAK Worldwide (Nasdaq: EMAK).
Number of Employees 156
Peer Companies
NAICS Code Advertising Agencies: 541810
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The "hidden hand" and White House roll-call predictions: legislative liaison in the Eisenhower White House, 83d-84th Congresses.(RESEARCH NOTE)(Report)
This article offers a fresh perspective into the Eisenhower administration's attempts to predict and influence roll-call outcomes in Congress during the transition from Republican to Democratic control following the midterm elections of 1954. Analysis of archival data uncovered at the Eisenhower Presidential Library in Abilene, Kansas, provides insight into a...
Lame-duck Congress waddles to close
One of the basic functions of Congress is passing spending bills to fund the operations of government. Congress regularly fails to complete this work in a timely way, but the 109th Congress is set to leave on an especially negligent note. Unless something dramatic changes, it will limp to a...
Iran's Ahmadinejad: crazy or crazy like a fox?
Those of us trying to make sense of the Middle East remain perplexed by the recent rise of Iranian President Mahmoud Ahmadinejad, the lunatic-like leader with decidedly sociopathic tendencies. Not only will Iran soon develop a deliverable nuclear device, he promises, but the first hit will be Israel. These are...
Changing Partners?
Ambassadors are a cagey bunch. Publicly, they speak in the coded language of diplomacy. But what are the somber suits really thinking? Try this: the new members of the European Union are "rude" and "ungrateful." The bloc's Common Agricultural Policy is "the most stupid, immoral state-subsidized policy in human history,...
Changing Partners? Britain hoped to remake Europe in its own image. It has succeeded chiefly in alienating its allies.
Byline: William Underhill Ambassadors are a cagey bunch. Publicly, they speak in the coded language of diplomacy. But what are the somber suits really thinking? Try this: the new members of the European Union are "rude" and "ungrateful." The bloc's Common Agricultural Policy...
Technical skills shortage hurts Pentagon's bottom line.(Defense Watch)
The trials and tribulations experienced in various Pentagon big-ticket programs in recent years have prompted a thorough self-examination at the Defense Department. At issue is who really is to blame for failures, delays, cost overruns and an overall dearth of innovation. Defense officials...
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Industry Transcripts by Seeking Alpha
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infoGROUP, Inc. Q3 2009 Earnings Call Transcript
on Nov 04, 2009about IUSA
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Valassis Communications Q3 2009 Earnings Call Transcript
on Oct 29, 2009about VCI
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Acxiom Corporation F2Q10 (Qtr End 09/30/09) Earnings Call Transcript
on Oct 28, 2009about ACXM
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Interpublic Group of Companies Inc. Q3 2009 Earnings Conference Call
on Oct 28, 2009about IPG
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Local.com Corporation Q3 2009 Earnings Conference Call
on Oct 27, 2009about LOCM
IndustryTop Rated
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- Insignia Uses Valassis Trial to Bludgeon News America in Minn. Federal Case 4 votes
- Valassis v. NAM Federal Trial Set for February; Judge Denies Pretrial Motions 3 votes

