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learmonth

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Google Tests Videos In Search Ads
In a bid to win over entertainment advertising dollars, Google (NSDQ: GOOG) is testing out videos in paid search ads. AdAge’s Michael Learmonth reports that Electronic Arts (NSDQ: ERTS) has purchased the specialized ads to push its ‘Need for Speed’ video game, while film studio Miramax has used them...
Tags: Google Inc., Text Advertisement, Internet Search Advertising, Advertisement, Video, AdAge, Learmonth, Advertising, Social Media, Companies, Google, Joseph Tartakoff
External links 2009-09-01

Additional Resources

IN BRIEF: LEARMONTH TO HEAD MAYTAG UNIT...SHOP AT HOME NAMES HELD PRESIDENT...ABC TO CLOSE TWO N.Y. OUTLETS.
Learmonth To Head Maytag Unit Maytag Corp. has named Arthur Learmonth acting president of Maytag Appliances, its largest business. Learmonth is now in charge of major appliances and Hoover floor care. The position had been vacant since Jan. 31, when...
Tags: ABC Inc., Branding, Leadership, Manufacturing, MARKETING, Maytag Corp., president, Strategy
Research articles 2005-11-21
Learmonth & Burchett Management Systems Plc announces public offering of 2.5 million American Depositary Shares in the form of 5 million Ordinary Shares
HOUSTON--BUSINESS WIRE--Sept. 28, 1995--Learmonth & Burchett Management Systems Plc Thursday announced the filing of a registration statement with the Securities and Exchange Commission for an initial U.S. offering of 2.5 million American Depositary Shares representing 5 million Ordinary Shares.The company, together with its subsidiaries, is a leading provider of software...
Tags: Fax, SEC, SECURITY
Research articles 1995-09-28
Learmonth & Burchett Management Systems Plc. Announces Anticipated Second Quarter Results
HOUSTON--BUSINESS WIRE--Nov. 15, 1995--Learmonth & Burchett Management Systems Plc. ("LBMS") announced Wednesday that it expects to report total revenue for the three months ended Oct. 31, 1995, of approximately $10.7 million.Estimated operating income before taxes for the three months ended Oct. 31, 1995, is expected to range from approximately $0.22...
Tags: Business Wire, Houston, Middleware, SOFTWARE
Research articles 1995-11-15
Learmonth & Burchett Management Systems Plc announces anticipated third quarter revenues
HOUSTON and LONDON--BUSINESS WIRE--Feb. 7, 1996--Learmonth & Burchett Management Systems Plc (NASDAQ:LBMSY) today announced that, based on a preliminary review of its results for the fiscal third quarter ended Jan. 31, 1996, the company expects to report total revenue of approximately $9.5 million to $9.75 million.This is below analysts' expectations...
Tags: Business Wire, FINANCE, Houston, revenue
Research articles 1996-02-07
Learmonth & Burchett Management Systems appoints new president and CEO, and chairman
HOUSTON--BUSINESS WIRE--Aug. 6, 1996--Learmonth & Burchett Management Systems Plc. (LBMS Inc.) (NASDAQ:LBMSY) today announced it has named Mike B. Bennett as president, chief executive officer and director.The company also appointed Gerald N. Christopher as an external director and chairman of the board of directors, replacing Rainer Burchett who will remain...
Tags: Business Wire, CAD, CEO, Government, Houston, SALES, SOFTWARE
Research articles 1996-08-06
QF72: Did a cosmic ray zap the Airbus?
The Australian Transport Safety Bureau is now considering the remote possibility that a rogue cosmic ray or solar particle caused a Qantas A330-300 to twice dive out of control over Western Australia on October 7 last year. Startling though this may sound, the second interim report into the accident, in...
Tags: system, flight, Airbus S.A.S., Particle
News items 2009-11-18
Why Did 'People' - 'And Not Abc Television Partner 'Us Weekly' - Get "The Bachelor" Exclusive? - Brief Article
Byline: Michael Learmonth
Tags: ABC Inc.
Research articles 2003-01-01
How David Carey "Switch"ed - Apple Computer's ad campaign - Brief Article
Byline: MICHAEL LEARMONTH
Tags: advertisement, Apple Inc.
Research articles 2002-08-01
THE AtTaCk OF TiVo - personal video recorders: demise of commercial TV?
Byline: Michael Learmonth
Tags: personal video recorder, recorder, TiVo Inc., video recorder
Research articles 2003-02-01
Does Hearst still want its MTV? - Hearst Magazines and MTV Networks signed a joint agreement to produce MTV Magazine - Brief Article
Byline: Michael Learmonth
Tags: agreement, Hearst Corp., MTV, MTV Networks
Research articles 2003-04-01
Note: U.K.'S High Court Not Magazine Friendly - Forbes article linking Russian murder to oil tycoon drew UK libel suit that is finally resolved
Byline: MICHAEL LEARMONTH
Tags: Forbes
Research articles 2003-04-01
New Data on Consumer Video Spending Misses the Point
Research firm NPD Group released today new data supposedly proving that the digital video revolution is, "probably overblown" at least for the moment. The findings: DVDs are still the most popular format when it comes to how U.S. consumers choose to purchase movies and other video...
Tags: Consumer, NPD Group Inc., Video, Corporate Communications, DVD, Consumer Electronics, Marketing, Personal Technology, Home Entertainment, Lindsay Blakely
Blog posts 2008-09-16
LBMS Shareholders Approve Acquisition by PLATINUM Technology
HOUSTON--BUSINESS WIRE--April 20, 1998--Learmonth & Burchett Management Systems Plc (NASDAQ:LBMSY) ("LBMS") announced that the proposed acquisition of LBMS by PLATINUM Technology Inc. (NASDAQ:PLAT), which was initially announced on January 5, 1998, was approved by LBMS shareholders at a shareholder meeting held today. LBMS expects that required U.K. court approval will...
Tags: acquisition, Business Wire, FINANCE, Houston, Investment
Research articles 1998-04-20
Battle Of The Audit Titans
Byline: MICHAEL LEARMONTH For most publishers, deciding on an audit bureau is a no-brainer. Publishers of consumer magazines go with the industry standard, the Audit Bureau of Circulations ABC. Business publishers go with the agency that audits the vast majority of controlled circulation magazines, BPA, or the Business of...
Tags: ABC Inc., audit, FINANCE
Research articles 2003-10-01
Re-viewing TECH
Byline: Michael Learmonth MIT's venerable Technology Review displays some dramatic changes this month. First, a new tagline: "Business. Opportunity. Impact." Inside treatments are freshened, and text-heavy layouts are spiced with graphics, photography, and blurbs. But the changes - the most significant for the 104-year-old publication since it jumped...
Tags: advertisement, FINANCE, Investment, Technology Review
Research articles 2003-10-01
Qantas passengers and crew injured in "altitude change"
AIRLINE INDUSTRY INFORMATION-C1997-2008 M2 COMMUNICATIONS LTD Australian airline Qantas has said that passengers and crew members on a flight from Singapore to Perth on Tuesday (7 October) were injured due to "a sudden change in altitude". The Airbus A330-300, carrying 303 passengers and 10 crew, diverted to Learmonth...
Tags: Qantas Airways Ltd., Strategy
Research articles 2008-10-07
Qantas issues update on flight diverted after sudden change in altitude
AIRLINE INDUSTRY INFORMATION-C1997-2008 M2 COMMUNICATIONS LTD Australian airline Qantas has issued an update on Flight QF72, which was affected by a "sudden change in altitude" while en route from Singapore to Perth on Tuesday (7 October) and had to divert to Learmonth Airport in Exmouth, Western Australia. The...
Tags: Qantas Airways Ltd., Strategy
Research articles 2008-10-08
Next-gen creatives focus on web's data detritus; Scraps of consumers' information can become practical apps for brands.
Byline: MICHAEL LEARMONTH Web sites clicked; miles run; TV watched; text messages sent. The data stream left behind by humanity is truly mind-boggling and threatens to overwhelm. But a new generation of creatives is looking to harness itto make it useful...
Tags: Clif Bar Inc.
Research articles 2009-06-08
Advertising CEOs Urge Quick Approval of Yahoo-Microsoft Search Pact
by Michael Learmonth Published: October 19, 2009 NEW YORK (AdAge.com) -- If there were any lingering doubts about Madison Avenue's support of the proposed Microsoft-Yahoo search deal, those were dispelled today with an open letter signed by four holding company CEOs. In the letter, Publicis Groupe CEO Maurice Levy, WPP...
Tags: Google Inc., Microsoft Corp., Yahoo! Inc., CEO, U.S. Department Of Justice
News items 2009-10-19
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