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• Innovation in Action: How Lego Rebuilt Its Business

  BNET - 2009-09-21

  Lego's tough turnaround strategy has clicked into place, giving the Danish toymaker room to expand into video games and even films. by Joanna Higgins

  Tags: Innovation, LEGO Co., Games, Corporate Communications, Leadership, Strategy, Personal Technology, Marketing, Management, Joanna Higgins

• Slowly, marketers learn how to let go and let blog; Losing some control of the brand starts to pay off.

  - 2005-10-31

  Byline: MATTHEW CREAMER Marketers are realizing there's a tool out there that allows them to create perpetual buzz around products, conduct a never-ending focus group-albeit with an ever-changing group of participants-and talk with their most important consumers, all for the cost of a broadband...

  Tags: blog, Blogging, brand, General Motors Corp., INTERNET, LEGO Co., MARKETING

• Lego Star Wars The Video Game: Lego Star Wars The Video Game Review And Hints

  BNET - 2005-09-15

  May the force be with you. It's hokey but also it can be a lot of fun, and not just for kids. The Lego Star Wars video game for PC, Xbox and Play Station 2 is not just a third person and first person game, it's a puzzle solving and...

  Tags: Star Wars, LEGO Co., Video Game, Video, Associated Content, Games, Corporate Communications, Personal Technology, Marketing

• Independent Consumer Group Announces Annual Awards for Best In Children's Toys and Media

  - 2004-11-01

  NEW YORK -- The Oppenheim Toy Portfolio announces its annual awards today with the release of the 12th annual edition of their book, OPPENHEIM TOY PORTFOLIO 2005: The Best Toys, Books, Videos, Music and Software for Kids (suggested retail $12; ISBN 0-9721050-2-6). Co-founder Stephanie Oppenheim will appear on NBC's TODAY...

  Tags: Fisher-Price, LEGO Co., MARKETING, NBC Universal Inc.

• Ventura County Star, Calif., Business Briefs Column.

  - 2003-10-09

  Ventura County Star, Calif. Knight Ridder/Tribune Business News Oct. 9--VARIFLEX'S TURNAROUND RESULTS IN 2003 PROFIT: Variflex Inc. (Nasdaq: VFLX) in Moorpark fell 52 cents, or 8 percent, to $5.98. The provider of in-line skates, skateboards and other recreational equipment with licensed ...

  Tags: brand, Branding, California, E-mail, Juno Online Services Inc., LEGO Co., MARKETING, Nasdaq Stock Market Inc., NetZero, THQ Inc.

• NZB Notebook: Creative business relationships Successful strategic alliances, or Lego marketing, are all about consistency and the unselfish, intelligent leverage of a relationship for the benefit of both parties.

  - 2003-04-01

  One evening four years ago Francesco rattled on and on over the telephone. A transAtlantic call that at that very moment was making far more money for the phone company than either the Italian supplier or I would be seeing in the next two weeks. It was something about someone's...

  Tags: benefit, LEGO Co., marketing, phone, strategic alliance

• Build! Shoot! Score! Clikit! Learn! `Play On. . .'; LEGO Americas Unveils Something for Everyone in Dynamic New Product Line This Week At Toy Fair

  - 2003-02-13

  Business/Entertainment Editors American International Toy Fair NEW YORK--BUSINESS WIRE--Feb. 13, 2003 The power to create has never been stronger as LEGO Company introduces more than 160 new products during this week's Toy Fair. From "master" builders to "sporty" players, "crafty" girls to "trendy" boys, the LEGOR brand...

  Tags: Branding, Games, LEGO Co., MARKETING, NBA

• The LEGO Company and the National Basketball Association have teamed up in a multiyear global merchandising and marketing alliance - Toys: Vendor News - Brief Article

  - 2002-06-24

  The LEGO Company and the National Basketball Association have teamed up in a multiyear global merchandising and marketing alliance. As part of the deal, the LEGO Company will use NBA league and team photos and player attributes in communication materials, retail promotions, products and packaging to launch a global marketing...

  Tags: FINANCE, LEGO Co., MARKETING, NBA

• National engineers week family festival. (Front and Center).(Brief Article)

  - 2002-02-01

  The 51st annual National Engineers Week will kick off on February 16 at the National Building Museum in Washington, D.C., with the ZOOM into Engineering Family Festival. Cast members from the PBS children's show ZOOM will be on hand for the activities, which include building a...

  Tags: FINANCE, LEGO Co., MARKETING, PBS

• Using LEGO Bricks To Build Future Engineers.(Company Business and Marketing)

  - 1999-02-01

  A partnership between National Instruments, LEGO Dacta and Tufts University will provide a new educational program called ROBOLAB System to students from the elementary through high school grades. The program will combine LEGO bricks and LabVIEW, an industry-standard software program, to give kids hands-on experience with...

  Tags: FINANCE, LEGO Co., marketing, National Instruments Corp., PRODUCTIVITY, Tufts University