<?xml version="1.0" encoding="iso-8859-1" ?>
<rss version="2.0" xmlns:s="http://resources.bnet.com/">
<channel>
	<title><![CDATA[LEGO Co. | Company News & Executive Profiles | BNET]]></title>
	<link><![CDATA[http://resources.bnet.com/topic/lego+co..html?i=9]]></link>
	<description><![CDATA[Latest company news & analysis, recent events, stock quotes, earning call transcripts, with profiles and descriptions of top business executives for LEGO Co.]]></description>
	<s:counts start="0" returned="10" found="335" />
	<language>en-us</language>
	<item>
		<title><![CDATA[In Depth: 12 games you must play this Christmas]]></title>
		<link><![CDATA[http://industry.bnet.com/technology/news-analysis/depth-12-games-play-christmas/22732/]]></link>
		<description><![CDATA[ The amazing thing about Christmas is that you finally get some time to play those games you have been reading all about throughout the year nearly over. And 2009 has been a belter for gaming.  Of course, as sensible and mature adult gamers we all know about the...]]></description>
		<s:doctype><![CDATA[News items]]></s:doctype>
		<enclosure url="http://i.bnet.com/images/200803/icon_bnet.gif" type="image/gif" />
		<pubDate>Fri, 04 Dec 2009 05:40:57 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/game.html"><![CDATA[game]]></category>
	</item>
	<item>
		<title><![CDATA[Lego Grows by Listening to Customers]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/news-analysis/lego-grows-listening-customers/19863/]]></link>
		<description><![CDATA[Five years ago, Danish toy company Lego was bleeding money to the tune of $300 million in a year. It seemed as though reality had finally caught up with a relic of a pre-video game, pre-internet era. But by last year, Lego was posting double-digit sales increases, and in the...]]></description>
		<s:doctype><![CDATA[News items]]></s:doctype>
		<enclosure url="http://i.bnet.com/images/200803/icon_bnet.gif" type="image/gif" />
		<pubDate>Tue, 10 Nov 2009 21:21:54 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/lego+co..html"><![CDATA[LEGO Co.]]></category>
	</item>
	<item>
		<title><![CDATA[Toys"R"Us Joins Walmart, Kmart in Holiday Exclusives After Thwarting Macy's]]></title>
		<link><![CDATA[http://industry.bnet.com/retail/10004230/toysrus-joins-walmart-kmart-in-holiday-exclusives-after-thwarting-macys/]]></link>
		<description><![CDATA[Getting its own exclusive kids deal going for the holidays, Toysâ€œRâ€Us  is partnering with LEGO Systems in establishing "Bricktober," a month-long event at the retailer's stores across the United States and online, saluting the bricks that kids still use to build skyscrapers, planes, trains and even intergalactic warships. ...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<enclosure url="http://i.bnet.com/images/200803/icon_bnet.gif" type="image/gif" />
		<pubDate>Fri, 02 Oct 2009 11:03:18 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/macy%2527s+inc..html"><![CDATA[Macy's Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/wal-mart+stores+inc..html"><![CDATA[Wal-Mart Stores Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/k+mart.html"><![CDATA[K Mart]]></category>
		<category domain="http://resources.bnet.com/topic/retail+company.html"><![CDATA[Retail Company]]></category>
		<category domain="http://resources.bnet.com/topic/lego+co..html"><![CDATA[LEGO Co.]]></category>
		<category domain="http://resources.bnet.com/topic/toys+r+us+inc..html"><![CDATA[Toys R Us Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/r.html"><![CDATA[R]]></category>
		<category domain="http://resources.bnet.com/topic/retail.html"><![CDATA[Retail]]></category>
		<category domain="http://resources.bnet.com/topic/mike+duff.html"><![CDATA[Mike Duff]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">WMT</category>
		<category domain="tickers">WMT</category>
	</item>
	<item>
		<title><![CDATA[Innovation in Action: How Lego Rebuilt Its Business]]></title>
		<link><![CDATA[http://blogs.bnet.co.uk/sterling-performance/2009/09/21/innovation-in-action-how-lego-rebuilt-its-business/]]></link>
		<description><![CDATA[Lego's tough turnaround strategy has clicked into place, giving the Danish toymaker room to expand into video games and even films. by Joanna Higgins]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<enclosure url="http://i.bnet.com/images/200803/icon_bnet.gif" type="image/gif" />
		<pubDate>Mon, 21 Sep 2009 06:13:11 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/innovation.html"><![CDATA[Innovation]]></category>
		<category domain="http://resources.bnet.com/topic/lego+co..html"><![CDATA[LEGO Co.]]></category>
		<category domain="http://resources.bnet.com/topic/games.html"><![CDATA[Games]]></category>
		<category domain="http://resources.bnet.com/topic/corporate+communications.html"><![CDATA[Corporate Communications]]></category>
		<category domain="http://resources.bnet.com/topic/leadership.html"><![CDATA[Leadership]]></category>
		<category domain="http://resources.bnet.com/topic/strategy.html"><![CDATA[Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/personal+technology.html"><![CDATA[Personal Technology]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/management.html"><![CDATA[Management]]></category>
		<category domain="http://resources.bnet.com/topic/joanna+higgins.html"><![CDATA[Joanna Higgins]]></category>
	</item>
	<item>
		<title><![CDATA[How Many Legos Does It Take To Build A House?]]></title>
		<link><![CDATA[http://moneywatch.bnet.com/saving-money/blog/home-equity/how-many-legos-does-it-take-to-build-a-house/952/]]></link>
		<description><![CDATA[For years, we had a tub of Legos sitting in our basement. Our kids weren't really into Legos, although they'd build something from time to time.    My husband, Sam, has always been far more into building and constructing Lego houses. In Los Angeles, my friend Wendy keeps...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<enclosure url="http://i.bnet.com/images/200803/icon_bnet.gif" type="image/gif" />
		<pubDate>Mon, 31 Aug 2009 11:52:10 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/house.html"><![CDATA[House]]></category>
		<category domain="http://resources.bnet.com/topic/lego+co..html"><![CDATA[LEGO Co.]]></category>
		<category domain="http://resources.bnet.com/topic/legos.html"><![CDATA[Legos]]></category>
		<category domain="http://resources.bnet.com/topic/tvs.html"><![CDATA[TVs]]></category>
		<category domain="http://resources.bnet.com/topic/tv+%2526+home+theater.html"><![CDATA[Tv & Home Theater]]></category>
		<category domain="http://resources.bnet.com/topic/personal+technology.html"><![CDATA[Personal Technology]]></category>
		<category domain="http://resources.bnet.com/topic/home+entertainment.html"><![CDATA[Home Entertainment]]></category>
		<category domain="http://resources.bnet.com/topic/ilyce+glink.html"><![CDATA[Ilyce Glink]]></category>
	</item>
	<item>
		<title><![CDATA[Lego defies recession to post rising profits]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/news-analysis/lego-defies-recession-post-rising/8004/]]></link>
		<description><![CDATA[The company said that UK sales rose 20% over the same period, making it the only one of the country's five largest toy manufacturers to post a sales increase. Lego, which was founded in 1932 in Denmark, estimates that children around the world spend more than 5bn hours a year...]]></description>
		<s:doctype><![CDATA[News items]]></s:doctype>
		<enclosure url="http://i.bnet.com/images/200803/icon_bnet.gif" type="image/gif" />
		<pubDate>Tue, 18 Aug 2009 01:35:44 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/lego+co..html"><![CDATA[LEGO Co.]]></category>
	</item>
	<item>
		<title><![CDATA[Games developer Gazillion signs deal with Marvel]]></title>
		<link><![CDATA[http://www.bnet.com/2448-13071_23-279222.html]]></link>
		<description><![CDATA[ Games developer Gazillion has reached a 10-year  agreement with Marvel Entertainment to develop massive multiplayer games based  on Marvel&#8217;s characters. Marvel already has partnerships with other games  publishers for handheld, console and single-player video games based on its  intellectual properties.     ...]]></description>
		<s:doctype><![CDATA[Articles]]></s:doctype>
		<enclosure url="http://i.bnet.com/images/200803/icon_strategyeye.gif" type="image/gif" />
		<pubDate>Tue, 17 Mar 2009 15:41:53 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/developer.html"><![CDATA[Developer]]></category>
		<category domain="http://resources.bnet.com/topic/lego+co..html"><![CDATA[LEGO Co.]]></category>
		<category domain="http://resources.bnet.com/topic/gazillion.html"><![CDATA[Gazillion]]></category>
		<category domain="http://resources.bnet.com/topic/games.html"><![CDATA[Games]]></category>
		<category domain="http://resources.bnet.com/topic/personal+technology.html"><![CDATA[Personal Technology]]></category>
		<category domain="http://resources.bnet.com/topic/editorial.html"><![CDATA[editorial]]></category>
		<category domain="http://resources.bnet.com/topic/marvel+entertainment+inc..html"><![CDATA[Marvel Entertainment Inc.]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">MVL</category>
		<category domain="tickers">MVL</category>
	</item>
	<item>
		<title><![CDATA[Alcatel toys with Lego phone]]></title>
		<link><![CDATA[http://www.bnet.com/2448-14031_23-268740.html]]></link>
		<description><![CDATA[ Danish toymaker Lego and mobile giant Alcatel are expected to launch a Lego phone at this month's Mobile World Congress in Barcelona. The move is the latest attempt by the Danish manufacturer to push the Lego brand beyond the bounds of the toy market. The phone has a casing...]]></description>
		<s:doctype><![CDATA[Articles]]></s:doctype>
		<enclosure url="http://i.bnet.com/images/200803/icon_strategyeye.gif" type="image/gif" />
		<pubDate>Fri, 13 Feb 2009 14:54:43 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/phone.html"><![CDATA[Phone]]></category>
		<category domain="http://resources.bnet.com/topic/lego+co..html"><![CDATA[LEGO Co.]]></category>
		<category domain="http://resources.bnet.com/topic/alcatel.html"><![CDATA[Alcatel]]></category>
		<category domain="http://resources.bnet.com/topic/telecom+%2526+utilities.html"><![CDATA[Telecom & Utilities]]></category>
		<category domain="http://resources.bnet.com/topic/lego.html"><![CDATA[LEGO]]></category>
		<category domain="http://resources.bnet.com/topic/digital+blue.html"><![CDATA[Digital Blue]]></category>
		<category domain="http://resources.bnet.com/topic/george+mitton.html"><![CDATA[George Mitton]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">ALA</category>
		<category domain="tickers">ALA</category>
	</item>
	<item>
		<title><![CDATA[Big Apple Wallcovering to Display the New LEGO Playable Wallcoverings(TM) at New York Licensing Expo]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_pwwi/is_200806/ai_n25498503]]></link>
		<description><![CDATA[Big Apple Worldwide, Inc. (PINKSHEETS: BPWI) is pleased to announce that its wholly owned subsidiary, Big Apple Wallcovering, Inc., will initiate licensing opportunities at the Licensing International Expo 2008 from June 10 - 12 at the Jacob Javits Convention Center in New York, NY. It is a must-attend event for...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 10 Jun 2008 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/lego+co..html"><![CDATA[LEGO Co.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Big Apple Wallcovering&#39;s LEGO Playable Line a Hit With Potential Customers at HD 2008 Expo]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_pwwi/is_200806/ai_n25479912]]></link>
		<description><![CDATA[Big Apple Worldwide, Inc. (PINKSHEETS: BPWI) is pleased to announce that its wholly owned subsidiary, Big Apple Wallcovering, Inc., gained several potential clients and received overwhelming interest for its new line of LEGO Playable Wallcoverings&#153; from potential customers and partners at the HD 2008 Expo & Conference in Las Vegas...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 05 Jun 2008 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/lego+co..html"><![CDATA[LEGO Co.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
</channel>
</rss>
