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- Publicis buys digital agency in Brazil
- Publicis Groupe is strengthening its foothold in South America with the acquisition of Brazilian digital ad firm, Tribal. The agency will become part of Digitas, the digital marketing firm that Publicis bought for USD1.3bn in early 2007. "Brazil is poised...
- Articles 2008-11-19
Additional Resources
- The Scale of the Stupidity at Leo Burnett
- With the shock of the $20 million fraud scandal at Leo Burnett now 48 hours old, it's time to assess the sheer scale of the stupidity which led to the $15.5 million settlement the agency paid to avoid being sued by the feds. The agency itself said this to the...
- Blog posts 2009-01-08
- Leo Burnett CEO Bernardin Oddly Silent on $15.5 Million Fraud Case
- Leo Burnett CEO Tom Bernardin submitted to an interview with Ad Age, but the chat featured a glaring ommission. Can you guess what it was? That's right. There was no mention of the agency settling its billings fraud case with the US Army for $15.5 million (back story here and...
- Blog posts 2009-02-09
- Susan Credle Leaves BBDO to Become Creative Chief at Leo Burnett
- NEW YORK (AdAge.com) -- Susan Credle, BBDO's New York executive creative director, is departing the Omnicom Group shop after 24 years to take the top creative seat at Publicis Groupe's Leo Burnett U.S.A. "She has served as a great role model for women in the industry and has been a...
- News items 2009-09-02
- Leo Burnett Wins International Advertising Industry Award.
- Bangkok Post, Thailand Knight Ridder/Tribune Business News Dec. 21--Leo Burnett worldwide Inc, the global advertising group including Leo Burnett Thailand, was named Top Agency Network in 2001 by The Gunn Report, a trade publication. Pornsiri Rojmeta, managing director of Leo...
- Research articles 2001-12-21
- Leo Burnett Settles 'Army of One' Suit for $15.5M
- CHICAGO (AdAge.com) -- Leo Burnett will pay $15.5 million to settle allegations that it overbilled the U.S. Army for work on its "Army of One" campaign, the Justice Department announced today. The suit was a result of whistle-blowing by two former Burnett employees. Among the allegations in the lawsuit, filed...
- News items 2009-08-07
- People.(Leo Burnett appoints Linda Taylor as Vice President)(Rentrak Corp appoints Allan McLennan as President)(Interpublic Group of Cos appoints Scott Haugenes as Vice President)(Brief Article)
- Linda Taylor joined Publicis Groupe's Leo Burnett Detroit, Troy, Mich., as senior VP-human resources director from WPP Group's JWT, Detroit, where she was senior partner-human resources director. She succeeds Magda Marudas, who left the agency. Linda Taylor joined Publicis Groupe's Leo Burnett Detroit, ...
- Research articles 2005-10-17
- Leo Burnett USA.(Special Report: Agency of the Year)(Brief Article)
- 2005 Rating: 3 stars THE ESSENCE: Leo Burnett USA President Rich Stoddart made keeping the Army a priority. He failed. Whether he and CEO Tom Bernardin can keep the agency on track for an incipient recovery in spite of that loss is the big...
- Research articles 2006-01-09
- Leo Burnett USA.(Special Report: Agency of the Year)(Brief Article)
- 2002 Rating: 3 stars 2001 Rating: 2 stars As the flagship of Bcom3 Group, Leo Burnett USA endured enough ups and downs in 2002 to qualify it as a name for a ride at client Walt Disney World. After a rocky streak...
- Research articles 2003-01-13
- Deal to ditch HQ lets Burnett dump debt. (Leo Burnett Co.)
- Leo Burnett Co. isn't the first - or last - tarnished industry leader to ditch trophy real estate to refocus on core operations. But unlike asset-rich exemplars such as IBM Corp. or AT&T Corp., the ad agency won't have the hard collateral to ease access to ...
- Research articles 1997-10-13
- Kellogg Shift Benefits Leo Burnett
- The Kellogg Co. is shifting creative duties on key brands in Europe, Latin America and Canada to Leo Burnett at the expense of JWT, sources said. The shift leaves WPP Group's JWT with Kellogg business in just one region: Asia-Pacific, according to sources.The shifting brands include Special K and Crunchy...
- News items 2009-11-03
- Merger reshapes ad world Publicis buys Leo Burnett parent firm for $3 billion.(Business)
- Byline: S. A. Mawhorr Daily Herald Business Writer The holding company for one of Chicago's most famous homegrown enterprises, Leo Burnett Worldwide Inc., is being sold to Paris- based Publicis Groupe SA for $3 billion. The French company will buy closely held...
- Research articles 2002-03-08
- HAUPT TAKES REINS AT BURNETT HOLDING COMPANY LEO GROUP: PURCHASES LIKELY AFTER REVAMP; MINI-AGENCIES OUT.
- Roger Haupt, the incoming CEO of Leo Burnett Co.'s new holding company, adheres to the philosophy that the sum is greater than its parts. On Jan. 1, Mr. Haupt becomes president and CEO of Leo Group, a global, Chicago-based advertising agency holding company...
- Research articles 1999-09-27
- Publicis names Miguel-Angel Furones as Spanish boss
- His hiring renews his association with Richard Pinder, the Publicis Worldwide chief operating officer and former EMEA president at Leo Burnett.As chairman of Publicis Spain, Furones' remit will include Publicis Espana, Publicis Modem and Dialog in Madrid, and Publicis CPG in Barcelona.His brief is to create greater synergy between the...
- News items 2009-11-11
- Ad heyday ending with Burnett deal ; Sale of Bcom3 leaves city with niche agencies.(Brief Article)
- With the sale of Leo Burnett parent Bcom3 Group Inc., Chicago is losing its largest independent advertising agency-and its remaining clout as an advertising center. Though the North American headquarters will remain in Chicago, decision-making will shift to Paris, headquarters of Publicis Groupe SA,...
- Research articles 2002-03-11
- 18: Dave Johnson, President-North America Commercial, Kraft Foods Altria Group; Ad budget: $1.08 billion.(Special Report: Power Players)(Brief Article)
- AGENCY ROSTER INCLUDES: Interpublic's Foote Cone & Belding Worldwide, Chicago and New York. Publicis' Leo Burnett USA, Chicago; MediaVest, New York. WPP's Bravo Group, Ogilvy & Mather Worldwide and UniWorld Group, all New York; J. Walter Thom AGENCY ROSTER INCLUDES: Interpublic's Foote Cone & Belding ...
- Research articles 2004-10-04
- 'Woman to Watch': Old Navy recruits Burnett big-hitter.(News)(Susan Wayne appointed senior VP-marketing)
- Byline: ELIZABETH BOSTON Susan Wayne was named last week as the new senior VP-marketing for Gap Inc.'s Old Navy, executives close to the company said. In her new post, she will need to continue the retailer's recent sales growth with increased marketing spending for...
- Research articles 2003-06-09
- U.S. buoys revenue: Publicis, Aegis '03 results strong.(News)(Publicis Groupe S.A.)(Aegis Group PLC)
- Byline: MERCEDES M. CARDONA European ad companies Publicis Groupe and Aegis Group posted strong results for 2003 and anticipated a strong 2004, thanks in large part to the contribution of the U.S. market. Publicis reported a modest increase in net income and...
- Research articles 2004-03-15
- Interpublic Group, Young & Rubicam and Saatchi & Saatchi CEOs/Managing Partners Headline Author List of New Book, Inside the Minds: Leading Advertisers, published by Aspatore Books
- Business/Publishing and Advertising/Marketing Editors BOSTON--BUSINESS WIRE--Aug. 29, 2001 Aspatore Books (www.Aspatore.com) today announced the release of the new book, Inside the Minds: Leading Advertisers - Industry Leaders Share Their Knowledge on the Future of Advertising, Marketing and Building Successful Brands (ISBN: 1-58762-054-5). The book features chapters written by...
- Research articles 2001-08-29
- CEO looks to strengthen position of ad-agency group Publicis in India.
- By Ravi Balakrishnan, The Economic Times, India Knight Ridder/Tribune Business News Dec. 8--Around eight years ago, a relatively unknown agency group from France was slugging it out for the big league. Still a good distance from challenging the mighty triumvirate of Omnicom,...
- Research articles 2004-12-08
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