leo burnett

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Leo Burnett Readies Another Move on China

It looks like Publicis Groupe-owned ad shop Leo Burnett Worldwide is about to make an aquisition in China, according to Reuters, but Chairman Tom Bernardin remains tight lipped about who exactly is getting brought into the corporate fold. "You might see one next week," Bernardin told Reuters in an interview...

Tags: Revenue, China, Advertisement, Leo Burnett, AgencySpy, Jake Swearingen

Blog posts 2008-05-13

Additional Resources

ComEd Puts a New Twist on Promoting Energy Efficiency

Utility brings customer education campaign to Michigan Avenue CHICAGO, June 10 /PRNewswire/ -- ComEd is putting a new twist on promoting energy efficiency among customers. In partnership with the Greater North Michigan Avenue Association GNMAA and Leo Burnett, 24 topiaries shaped like compact fluorescent light CFL bulbs...

Articles 2008-06-10

Nintendo's "Wii Would Like to Play" Named the Most Effective Marketing Effort at the 40th Annual Effie Awards

WPP agencies deliver the most results for their clients, winning 26 Effies overall, Goodby Silverstein takes home the most Golds NEW YORK -- Leo Burnett's "Wii Would Like to Play" for Nintendo's Wii won the Grand Effie at the 40th Annual Effie Awards last night at Cipriani 42nd...

Articles 2008-06-05

Publicis Groupe Acquires EmporioAsia, Leading Digital Agency in China

This Acquisition Strengthens Publicis Groupe Digital Activities With the Rapidly Increasing Number of Chinese Internet Users PARIS, May 22 /PRNewswire-FirstCall/ -- Publicis Groupe today announced that it has acquired the Shanghai-based full-service digital marketing agency, EmporioAsia. Effective immediately, the agency will rebrand as EmporioAsia Leo Burnett with...

Articles 2008-05-22

Ex-actor Rubin lands a starring role in ad world.(News)(Gerry Rubin)(Interview)

Byline: Kathy Jackson Gerry Rubin wanted to be an actor. He studied acting at Northwestern University in suburban Chicago but decided he couldn't cut it while competing against the likes of Ann-Margret and Brent Musburger - classmates who gained fame as an actress...

Articles 2008-04-28

diversity career day: April 24.(News)(Diversity in Advertising and Public Relations Career Day)(Brief article)

The Diversity in Advertising and Public Relations Career Day, held in the New York Hilton, is designed to give talented, multicultural industry professionals the chance to meet face-to-face with hiring managers. Leo Burnett, McKinney, Hill Holiday and others will be actively recruiting, and job seekers will...

Articles 2008-04-21

Next wave: Creative has to adapt to technology; Marketers intent on engaging consumers across multiple media.(IAA World Congress)(Brief article)

Byline: IRA TEINOWITZ The iaa meeting was themed "What's Coming Next,'' and the consensus was that in the near future, digital creative will be used to engage rather than simply advertise. Interpublic Group of Cos.' CEO Michael Roth, Leo Burnett...

Articles 2008-04-14

Cadillac's ad agency savors the sweet life.(Marketing)(General Motors Corp. Cadillac Motor Car Div.)(Modernista!)

Byline: Laura Clark Geist It took a while, but the head of Cadillac's advertising agency says its work for the brand has hit "the sweet spot.'' Lance Jensen, co-founder of Modernista, says the well-received campaign that his agency created last...

Articles 2008-04-14

Marc Landsberg Joins Lake Capital

Veteran Advertising and Marketing Services Executive Brings Deep Media, Interactive, Retail and Direct Marketing Experience to Lake Capital CHICAGO -- Lake Capital, a private equity firm managing more than $1.3 billion in equity commitments, announced today that Marc Landsberg has joined the firm as a director. ...

Articles 2008-04-01

New & Notable

Scouting for scouts. Faced with a recruiting slump -- down 1% to 2% a year for the last decade -- Girl Scouts of the USA has hired its first-ever chief marketing officer. Ex-Ogilvy & Mather ad executive Laurel Richie is charged with giving the 96-year-old organization an image makeover. Among...

Articles 2008-03-31

GIRL SCOUTS' NEW CMO FACES TRIAL BY CAMPFIRE; Iconic group seeks to update image beyond camping and cookies.(News)(Laurel Richie, chief marketing officer)(Interview)

Byline: RUPAL PAREKH Laurel richie has to earn her Brownie points. Outside of a stint at Leo Burnett in the early '80s, Ms. Richie has spent her entire career at WPP Group's Ogilvy & Mather, working primarily with consumer-package-goods companies...

Articles 2008-03-31

In Uruguay, a red light means stop-and read the advertising.(Columns)

Byline: Rance Crain My old friend Dick Criswell has been spending time in Uruguay the past few months. Dick and his late partner, Joe Novas, ran a multi-office South American ad agency, Novas/Criswell, which they later sold to Leo Burnett. ...

Articles 2008-02-25

Akoo Announces Alliance with Leo Burnett and Arc Worldwide

Akoo's interactive digital media and advertising platform, m-Venue[TM], enables agency clients to engage consumers, execute integrated marketing campaigns across the Internet, mobile phones, and point-of-sale digital signage networks CHICAGO -- Akoo International Inc., a digital marketing technology and services company, today announced a non-exclusive alliance with global marketing...

Articles 2008-02-13

10 major marketing moves.(News)(General Motors Corp. appoints Rush Limbaugh, Bill O'Reilly and Laura Schlessinger to help marketing)(Honda Motor Company Ltd., Nissan Motor Company Ltd. and Ford Motor Co. to advertise for environmental awareness)(automakers advertising spendings forecasted)

1. Beset by tight budgets and rising pressure, top U.S. marketing executives quit several automakers. Among them: Mike Jackson at General Motors, Jan Thompson at Nissan, Cisco Codina at Ford Motor, George Murphy at Chrysler LLC and Kerri Martin at Volkswagen of America. ...

Articles 2007-12-31

THE MANY FACES OF LEO BURNETT; Like many other holding companies, it changes a lot. But is it just apple polishing?(News)

Byline: JEREMY MULLMAN At big ad-agency networks, the revolution is permanent these days. Given that they are massive, hard-to-alter organizations in an era when the habits of the consumers they're paid to reach change daily, it's almost impossible to get...

Articles 2007-12-10

Golden's Arches will look a lot like Lamar's.(News)(Neil Golden succeeds Bill Lamar as the new marketing vice president at McDonald's USA)

Byline: EMILY BRYSON YORK Marketing-chief shifts normally leave agencies sweating and marketing departments paralyzed as everyone awaits the inevitable change in direction. But as Neil Golden takes the U.S. CMO reins from longtime Arches stalwart Bill Lamar, most people are expecting more of...

Articles 2007-12-03

Corrections.(Correction)(Correction notice)

* A story on Page 4 of the Nov. 19 issue stated incorrectly that Leo Burnett Worldwide is picking up black and Hispanic advertising accounts for Buick, Pontiac and GMC. Burnett already holds the black accounts for Buick and Pontiac through Vigilante, its "urban'' marketing agency....

Articles 2007-11-26

Too many have forgotten how to play the name game.(brand names)(Viewpoint essay)

Byline: Jonah Bloom Let's see, what to call it? How about: The Great Naming Crisis of 2007? OK, so it's a bit obvious and a touch melodramatic, but I'm trying to make a point. Agencies, marketers and media companies ...

Articles 2007-11-19

Insight Factory: Its press release was fluff; its mission is rock-solid; Despite all the jargon, Publicis shop's integrated model will please clients.(News)

Byline: MEGAN MCILROY Observe the newest in agency models: the rebundled agency. Wait, better call it an unbundled bundle. Or is it a rebundling of heretofore unbundled services on an ad hoc basis? Ah, screw it. Just call it the Insight Factory. ...

Articles 2007-11-19

GM shifts business from minority ad agencies; Mainstream firms will take control of multicultural efforts.(News)

Byline: Mary Connelly General Motors is dropping or demoting several advertising agencies that create ads aimed at black and Hispanic consumers. As part of a broader reorganization, GM is assigning much of that work to its mainstream agencies. The...

Articles 2007-11-19