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- Leo Burnett Detroit downshifts; Agency says it's looking to replace Cadillac work.(General Motors Corp.)(General Motors Corp. Cadillac Motor Car Div.)(Leo Burnett Company Inc.)
- Byline: Bill Shea With the last of its $225 million Cadillac advertising work ending Friday, Troy-based Leo Burnett Detroit is left to chart an uncertain future. The office, which lost the Cadillac account in June to Boston-based Modernista, ha Byline:...
- Research articles 2006-09-25
- Leo Burnett rehires chief.
- Sep 21, 2003 (The Australian Financial Review - ABIX via COMTEX) Nigel Marsh is returning to Australian advertising agency Leo Burnett as the national CEO. Marsh had been sacked from Leo Burnett in January 2003. He had been in charge of D'Arcy Australia, which ...
- Research articles 2003-09-22
- GM ad shifts may mean Burnett, McCann changes.(News)
- Byline: Bill Shea The local fallout, both good and bad, from General Motors Corp.'s decision to shift its Buick creative work from one metro Detroit ad agency to another will play out over the next three months. Troy-based Leo Burnett Detroit, w...
- Research articles 2007-07-02
- Washington Mutual Selects Leo Burnett USA as Ad Agency Of Record
- SEATTLE -- Washington Mutual Inc. (NYSE:WM) today announced it has selected Leo Burnett USA as its new ad agency of record.
- Research articles 2005-12-19
- U.S. Army - markets through Leo Burnett - Brief Article
- The first ads from Leo Burnett, Chicago, for the U.S. Army break this month with a new tagline: "An Army of One." The new line replaces "Be all you can be," developed by N.W. Ayer in 1981 ...
- Research articles 2001-01-15
- 1: James R. Stengel, Global marketing officer, Procter & Gamble Co. Ad budget: $3.32 billion.(Special Report: Power Players)(Brief Article)
- AGENCY ROSTER INCLUDES: Grey Global Group's Grey Worldwide, Wing Latino Group and MediaCom, all New York; Grey, Toronto. Publicis Groupe's Bromley Communications, San Antonio; Leo Burnett USA and Burrell Communications Group, both Chicago; Leo Burnet AGENCY ROSTER INCLUDES: Grey Global Group's Grey Worldwide, Wing Latino...
- Research articles 2004-10-04
- Coke Pulls Burnett's 'Pop-Top' Spots, Replacements Eye 'Optimistic' Tone - Coca-Cola replaces Leo Burnett marketing campaign - Brief Article
- Coca-Cola has yanked off the air three of four "pop-top" summer promotional spots created by Leo Burnett, after deciding they were out of step with the overall brand strategy.
- Research articles 2001-06-11
- Leo Burnett Selects Courion's PasswordCourier
- Business/Technology Editors
- Research articles 2000-10-18
- People.(Leo Burnett appoints Linda Taylor as Vice President)(Rentrak Corp appoints Allan McLennan as President)(Interpublic Group of Cos appoints Scott Haugenes as Vice President)(Brief Article)
- Linda Taylor joined Publicis Groupe's Leo Burnett Detroit, Troy, Mich., as senior VP-human resources director from WPP Group's JWT, Detroit, where she was senior partner-human resources director. She succeeds Magda Marudas, who left the agency. Linda Taylor joined Publicis Groupe's Leo Burnett Detroit, ...
- Research articles 2005-10-17
- McDonald's: Filet o Fish; Creativity's AdCritic.com Hot Spot.(The Week)(Photograph)
- McDonald's gets freaky with food shots. Agency: Leo Burnett, Chicago. Creative director and copywriter: Scott ... McDonald's gets freaky with food shots. Agency: Leo Burnett, Chicago. Creative director and copywriter: Scott English. Creative director and art director: Victor LaPorte. Director: Aaron Ruell, Uber Content.
- Research articles 2006-09-11
- ABC-TV. (Final Words).(Leo Burnett hired for new ad campaign)(Brief Article)
- Say goodbye to ABC-TV's "yellow" campaign (or what's left of it, anyway). ABC has hired Chicago-based Leo Burnett to develop a new on-air ad campaign for ... Say goodbye to ABC-TV's "yellow" campaign (or what's left of it, anyway). ABC has hired Chicago-based Leo...
- Research articles 2002-05-06
- Ad firms stew over lost car biz; Diversifying business is uphill battle.(News)
- Byline: Jean Halliday Advertising Age Detroit's ad community is very, very nervous. Much of the swagger of Motown's once-mighty auto-ad-agency population, fed by clients with big egos and even bigger budgets, is gone - replaced by fear as strugg Byline: Jean...
- Research articles 2007-07-30
- Leo Burnett Standardizes On the eRoom Digital Workplace for Account Management Collaboration and Client Engagement
- Business/Technology Editors
- Research articles 2000-09-20
- Spots: Nintendo.(new ad introduces company's GameBoy Advance SP)(Brief Article)
- A root is shown pushing through the soil and blooming into a deep red daisy, followed by the tagline ``Brilliant,'' in new work from Publicis Groupe's Leo Burnett, Chicago, to introduce ... A root is shown pushing through the soil and blooming into a deep ...
- Research articles 2003-03-31
- 18: Dave Johnson, President-North America Commercial, Kraft Foods Altria Group; Ad budget: $1.08 billion.(Special Report: Power Players)(Brief Article)
- AGENCY ROSTER INCLUDES: Interpublic's Foote Cone & Belding Worldwide, Chicago and New York. Publicis' Leo Burnett USA, Chicago; MediaVest, New York. WPP's Bravo Group, Ogilvy & Mather Worldwide and UniWorld Group, all New York; J. Walter Thom AGENCY ROSTER INCLUDES: Interpublic's Foote Cone & Belding ...
- Research articles 2004-10-04
- 6: Larry Light, Exec VP-global chief marketing officer McDonald's Corp. Ad budget: $1.37 billion.(Special Report: Power Players)(Vice President)(Brief Article)
- AGENCY ROSTER INCLUDES: Havas' Arnold Worldwide, Boston. Omnicom's DDB Worldwide, Chicago; Tribal DDB and OMD Worldwide, both New York. Publicis' Leo Burnett USA and Burrell Communications Group, both Chicago. Omnicom-backed Del Rivero Messianu DDB, AGENCY ROSTER INCLUDES: Havas' Arnold Worldwide, Boston. Omnicom's DDB Worldwide,...
- Research articles 2004-10-04
- The Cadillac of spectacle; Leo Burnett's opus for GM brand gets Super Bowl debut; J. Walter Thompson ad to spotlight Ford hybrid sport-utility.(News)
- Byline: Tom Henderson If blockbuster, eye-popping ads during the Super Bowl have become as big or bigger than the game itself - and many would argue that they have - then we can already name a winner. Forget Pittsburgh. Forget Seattle. Drum...
- Research articles 2006-01-30
- Doner wins $25 mil PETsMART account.(Brief Article)
- [phoenix] PETsMART Inc. has awarded its $25 million advertising account to Doner, Bloomfield Hills, Mich. Other finalists included The Richards Group, Dallas, Leo Burnett, Chicago, working field marketing shop Moroch, Dallas, and Campbell-Ewald West, [phoenix] PETsMART Inc. has awarded its $25 million advertising account to...
- Research articles 2000-12-04
- Coke taps Leo Burnett to handle Fanta in Mexico.
- Coca-Cola de Mexico, Mexico City, assigned Leo Burnett the Fanta account. Noble DMB&B handled previously. Coca-Cola is looking to reposition its orange soft drink on a worldwide basis, said Mexican Vice Director of Advertising Javier Rodriguez. T Coca-Cola de Mexico, Mexico City, assigned Leo Burnett the...
- Research articles 1998-11-30
- Newswire
- Hewlett-Packard launched an infomercial via the Tyee Group, Portland, Ore., supporting its Printable Expressions line of greeting card software. Program runs on E!, CNBC, Discovery Channel, other cable nets through November ... ASSIGNMENTS: Rosewood Hotels & Resorts, Dallas, hired Ketchum, N.Y., for pr ... U.S. Satellite Broadcasting, St. Paul, Minn.,...
- Research articles 1998-10-26
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