<?xml version="1.0" encoding="iso-8859-1" ?>
<rss version="2.0" xmlns:s="http://resources.bnet.com/">
<channel>
	<title><![CDATA[leo burnett Resources | BNET]]></title>
	<link><![CDATA[http://resources.bnet.com/topic/leo+burnett.html]]></link>
	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to leo burnett]]></description>
	<s:counts start="0" returned="20" found="26" />
	<language>en-us</language>
	<item>
		<title><![CDATA[Publicis to Buy Microsoft Ad Agency Razorfish]]></title>
		<link><![CDATA[http://industry.bnet.com/technology/news-analysis/publicis-buy-microsoft-ad-agency/6856/]]></link>
		<description><![CDATA[PARIS, Aug 9 (<a href="http://resources.bnet.com/index.php?source=Reuters">Reuters</a>) - Publicis struck a $530 million deal with Microsoft to buy the Razorfish ad agency and boost its position in digital communications, the world's third-largest communications group said on Sunday. Publicis will issue 6.5 million treasury shares to the software giant, worth 162 million euros ($232.6...]]></description>
		<s:doctype><![CDATA[News items]]></s:doctype>
		<pubDate>Mon, 10 Aug 2009 01:47:41 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/thomson+reuters+corp..html"><![CDATA[Thomson Reuters Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/microsoft+corp..html"><![CDATA[Microsoft Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/razorfish.html"><![CDATA[Razorfish]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">MSFT</category>
		<category domain="tickers">MSFT</category>
	</item>
	<item>
		<title><![CDATA[Leo Burnett Pays $15.5 Million to Settle Allegations It Defrauded the U.S. Army]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/1000487/leo-burnett-pays-155-million-to-settle-allegations-it-defrauded-the-us-army/]]></link>
		<description><![CDATA[Leo Burnett has agreed to settle a whistleblower lawsuit alleging that it overbilled the U.S. Army by $20 million on its advertising account. The suit alleges that Burnett systematically overbilled the government by pretending that agencies it owned were independent subcontractors. It funnelled the excess billings into a secret account,...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Wed, 07 Jan 2009 09:12:10 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/u.s.+army.html"><![CDATA[U.S. Army]]></category>
		<category domain="http://resources.bnet.com/topic/complaint.html"><![CDATA[Complaint]]></category>
		<category domain="http://resources.bnet.com/topic/agency.html"><![CDATA[Agency]]></category>
		<category domain="http://resources.bnet.com/topic/leo+burnett.html"><![CDATA[Leo Burnett]]></category>
		<category domain="http://resources.bnet.com/topic/army.html"><![CDATA[Army]]></category>
		<category domain="http://resources.bnet.com/topic/lbusa.html"><![CDATA[LBUSA]]></category>
		<category domain="http://resources.bnet.com/topic/ileo.html"><![CDATA[ILEO]]></category>
		<category domain="http://resources.bnet.com/topic/government.html"><![CDATA[Government]]></category>
		<category domain="http://resources.bnet.com/topic/vertical+industries.html"><![CDATA[Vertical Industries]]></category>
		<category domain="http://resources.bnet.com/topic/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/jim+edwards.html"><![CDATA[Jim Edwards]]></category>
	</item>
	<item>
		<title><![CDATA[Leo Burnett Readies Another Move on China]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/100060/leo-burnett-readies-another-move-on-china/]]></link>
		<description><![CDATA[It looks like Publicis Groupe-owned ad shop Leo Burnett Worldwide is about to make an aquisition in China, according to Reuters, but Chairman TomÂ Bernardin remains tight lipped about who exactly is getting brought into the corporate fold.  "You might see one next week," Bernardin told Reuters in an interview...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 13 May 2008 18:16:06 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/revenue.html"><![CDATA[Revenue]]></category>
		<category domain="http://resources.bnet.com/topic/china.html"><![CDATA[China]]></category>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/leo+burnett.html"><![CDATA[Leo Burnett]]></category>
		<category domain="http://resources.bnet.com/topic/agencyspy.html"><![CDATA[AgencySpy]]></category>
		<category domain="http://resources.bnet.com/topic/jake+swearingen.html"><![CDATA[Jake Swearingen]]></category>
	</item>
	<item>
		<title><![CDATA[Ad firms stew over lost car biz; Diversifying business is uphill battle.(News)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5251/is_200707/ai_n20123517]]></link>
		<description><![CDATA[Byline: Jean Halliday Advertising Age    Detroit's ad community is very, very nervous.    Much of the swagger of Motown's once-mighty auto-ad-agency  population, fed by clients with big egos and even bigger budgets, is  gone - replaced by fear as strugg  Byline: Jean...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 30 Jul 2007 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/agency.html"><![CDATA[agency]]></category>
		<category domain="http://resources.bnet.com/topic/chrysler+llc.html"><![CDATA[Chrysler LLC]]></category>
		<category domain="http://resources.bnet.com/topic/general+motors+corp..html"><![CDATA[General Motors Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/leo+burnett.html"><![CDATA[Leo Burnett]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GMGMQ</category>
		<category domain="tickers">GMGMQ</category>
	</item>
	<item>
		<title><![CDATA[GM ad shifts may mean Burnett, McCann changes.(News)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5251/is_200707/ai_n20123462]]></link>
		<description><![CDATA[Byline: Bill Shea    The local fallout, both good and bad, from General Motors  Corp.'s decision to shift its Buick creative work from one metro  Detroit ad agency to another will play out over the next three months.    Troy-based Leo Burnett Detroit, w...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 02 Jul 2007 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/buick.html"><![CDATA[Buick]]></category>
		<category domain="http://resources.bnet.com/topic/general+motors+corp..html"><![CDATA[General Motors Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/leo+burnett.html"><![CDATA[Leo Burnett]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GMGMQ</category>
		<category domain="tickers">GMGMQ</category>
	</item>
	<item>
		<title><![CDATA[Leo Burnett Detroit downshifts; Agency says it's looking to replace Cadillac work.(General Motors Corp.)(General Motors Corp. Cadillac Motor Car Div.)(Leo Burnett Company Inc.)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5251/is_200609/ai_n20137599]]></link>
		<description><![CDATA[Byline: Bill Shea    With the last of its $225 million Cadillac advertising work ending  Friday, Troy-based Leo Burnett Detroit is left to chart an uncertain  future.    The office, which lost the Cadillac account in June to Boston-based  Modernista, ha  Byline:...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 25 Sep 2006 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/agency.html"><![CDATA[agency]]></category>
		<category domain="http://resources.bnet.com/topic/general+motors+corp..html"><![CDATA[General Motors Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/leo+burnett.html"><![CDATA[Leo Burnett]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GMGMQ</category>
		<category domain="tickers">GMGMQ</category>
	</item>
	<item>
		<title><![CDATA[McDonald's: Filet o Fish; Creativity's AdCritic.com Hot Spot.(The Week)(Photograph)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6398/is_200609/ai_n26182970]]></link>
		<description><![CDATA[McDonald's gets freaky with food shots. Agency: Leo Burnett,  Chicago. Creative director and copywriter: Scott ...  McDonald's gets freaky with food shots. Agency: Leo Burnett,  Chicago. Creative director and copywriter: Scott English. Creative  director and art director: Victor LaPorte. Director: Aaron Ruell, Uber  Content.  ]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 11 Sep 2006 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/food.html"><![CDATA[food]]></category>
		<category domain="http://resources.bnet.com/topic/leo+burnett.html"><![CDATA[LEO BURNETT]]></category>
		<category domain="http://resources.bnet.com/topic/mcdonald%2527s+corp..html"><![CDATA[McDonald's Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/photograph.html"><![CDATA[photograph]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">MCD</category>
		<category domain="tickers">MCD</category>
	</item>
	<item>
		<title><![CDATA[The Cadillac of spectacle; Leo Burnett's opus for GM brand gets Super Bowl debut; J. Walter Thompson ad to spotlight Ford hybrid sport-utility.(News)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5251/is_200601/ai_n20120131]]></link>
		<description><![CDATA[Byline: Tom Henderson    If blockbuster, eye-popping ads during the Super Bowl have become  as big or bigger than the game itself - and many would argue that they  have - then we can already name a winner.    Forget Pittsburgh. Forget Seattle. Drum...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 30 Jan 2006 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[brand]]></category>
		<category domain="http://resources.bnet.com/topic/ford+motor+co..html"><![CDATA[Ford Motor Co.]]></category>
		<category domain="http://resources.bnet.com/topic/game.html"><![CDATA[game]]></category>
		<category domain="http://resources.bnet.com/topic/general+motors+corp..html"><![CDATA[General Motors Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/leo+burnett.html"><![CDATA[Leo Burnett]]></category>
		<category domain="http://resources.bnet.com/topic/super+bowl.html"><![CDATA[Super Bowl]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">F</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GMGMQ</category>
		<category domain="tickers">F,GMGMQ</category>
	</item>
	<item>
		<title><![CDATA[Washington Mutual Selects Leo Burnett USA as Ad Agency Of Record]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2005_Dec_19/ai_n15952637]]></link>
		<description><![CDATA[SEATTLE -- Washington Mutual Inc. (NYSE:WM) today announced it has selected Leo Burnett USA as its new ad agency of record.]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 19 Dec 2005 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/leo+burnett.html"><![CDATA[Leo Burnett]]></category>
		<category domain="http://resources.bnet.com/topic/washington+mutual+inc..html"><![CDATA[Washington Mutual Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">WM</category>
		<category domain="tickers">WM</category>
	</item>
	<item>
		<title><![CDATA[People.(Leo Burnett appoints Linda Taylor as Vice President)(Rentrak Corp appoints Allan McLennan as President)(Interpublic Group of Cos appoints Scott Haugenes as Vice President)(Brief Article)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6398/is_200510/ai_n25576068]]></link>
		<description><![CDATA[Linda Taylor joined Publicis Groupe's Leo Burnett Detroit,  Troy, Mich., as senior VP-human resources director from WPP Group's  JWT, Detroit, where she was senior partner-human resources director. She  succeeds Magda Marudas, who left the agency.    Linda Taylor joined Publicis Groupe's Leo Burnett Detroit, ...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 17 Oct 2005 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/leo+burnett.html"><![CDATA[Leo Burnett]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Leo Burnett takes bigger bite of McDonald's.(Brief Article)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb4692/is_200504/ai_n17784633]]></link>
		<description><![CDATA[Apr 14, 2005 (Ad News - ABIX via COMTEX)    Apr 14, 2005 (Ad News - ABIX via COMTEX)  ]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 14 Apr 2005 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/leo+burnett.html"><![CDATA[Leo Burnett]]></category>
		<category domain="http://resources.bnet.com/topic/mcdonald%2527s+corp..html"><![CDATA[McDonald's Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">MCD</category>
		<category domain="tickers">MCD</category>
	</item>
	<item>
		<title><![CDATA[18: Dave Johnson, President-North America Commercial, Kraft Foods Altria Group; Ad budget: $1.08 billion.(Special Report: Power Players)(Brief Article)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6398/is_200410/ai_n25572701]]></link>
		<description><![CDATA[AGENCY ROSTER INCLUDES: Interpublic's Foote Cone & Belding  Worldwide, Chicago and New York. Publicis' Leo Burnett USA,  Chicago; MediaVest, New York. WPP's Bravo Group, Ogilvy &  Mather Worldwide and UniWorld Group, all New York; J. Walter Thom  AGENCY ROSTER INCLUDES: Interpublic's Foote Cone & Belding ...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 04 Oct 2004 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/interpublic.html"><![CDATA[Interpublic]]></category>
		<category domain="http://resources.bnet.com/topic/kraft+foods+inc..html"><![CDATA[Kraft Foods Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/leo+burnett.html"><![CDATA[Leo Burnett]]></category>
		<category domain="http://resources.bnet.com/topic/publicis.html"><![CDATA[Publicis]]></category>
		<category domain="http://resources.bnet.com/topic/wpp.html"><![CDATA[WPP]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">KFT</category>
		<category domain="tickers">KFT</category>
	</item>
	<item>
		<title><![CDATA[1: James R. Stengel, Global marketing officer, Procter & Gamble Co. Ad budget: $3.32 billion.(Special Report: Power Players)(Brief Article)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6398/is_200410/ai_n25572731]]></link>
		<description><![CDATA[AGENCY ROSTER INCLUDES: Grey Global Group's Grey Worldwide,  Wing Latino Group and MediaCom, all New York; Grey, Toronto. Publicis  Groupe's Bromley Communications, San Antonio; Leo Burnett USA and  Burrell Communications Group, both Chicago; Leo Burnet  AGENCY ROSTER INCLUDES: Grey Global Group's Grey Worldwide,  Wing Latino...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 04 Oct 2004 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/leo+burnett.html"><![CDATA[Leo Burnett]]></category>
		<category domain="http://resources.bnet.com/topic/procter+%2526+gamble+co..html"><![CDATA[Procter & Gamble Co.]]></category>
		<category domain="http://resources.bnet.com/topic/publicis+groupe.html"><![CDATA[Publicis Groupe]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">PG</category>
		<category domain="tickers">PG</category>
	</item>
	<item>
		<title><![CDATA[6: Larry Light, Exec VP-global chief marketing officer McDonald's Corp. Ad budget: $1.37 billion.(Special Report: Power Players)(Vice President)(Brief Article)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6398/is_200410/ai_n25572770]]></link>
		<description><![CDATA[AGENCY ROSTER INCLUDES: Havas' Arnold Worldwide, Boston.  Omnicom's DDB Worldwide, Chicago; Tribal DDB and OMD Worldwide,  both New York. Publicis' Leo Burnett USA and Burrell Communications  Group, both Chicago. Omnicom-backed Del Rivero Messianu DDB,   AGENCY ROSTER INCLUDES: Havas' Arnold Worldwide, Boston.  Omnicom's DDB Worldwide,...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 04 Oct 2004 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/leo+burnett.html"><![CDATA[Leo Burnett]]></category>
		<category domain="http://resources.bnet.com/topic/mcdonald%2527s+corp..html"><![CDATA[McDonald's Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/publicis.html"><![CDATA[Publicis]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">MCD</category>
		<category domain="tickers">MCD</category>
	</item>
	<item>
		<title><![CDATA[Leo Burnett rehires chief.]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb4692/is_200309/ai_n17851976]]></link>
		<description><![CDATA[Sep 21, 2003 (The Australian Financial Review - ABIX via COMTEX)    Nigel Marsh is returning to Australian advertising agency Leo  Burnett as the national CEO. Marsh had been sacked from Leo Burnett in  January 2003. He had been in charge of D'Arcy Australia, which ...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 22 Sep 2003 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/leo+burnett.html"><![CDATA[Leo Burnett]]></category>
		<category domain="http://resources.bnet.com/topic/publicis+groupe+s.a..html"><![CDATA[Publicis Groupe S.A.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Spots: Nintendo.(new ad introduces company's GameBoy Advance SP)(Brief Article)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6398/is_200303/ai_n26182208]]></link>
		<description><![CDATA[A root is shown pushing through the soil and blooming into a deep  red daisy, followed by the tagline ``Brilliant,'' in new work  from Publicis Groupe's Leo Burnett, Chicago, to introduce  ...  A root is shown pushing through the soil and blooming into a deep ...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 31 Mar 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/leo+burnett.html"><![CDATA[LEO BURNETT]]></category>
		<category domain="http://resources.bnet.com/topic/nintendo+co.+ltd..html"><![CDATA[Nintendo Co. Ltd.]]></category>
		<category domain="http://resources.bnet.com/topic/publicis+groupe.html"><![CDATA[Publicis Groupe]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">NTDOY</category>
		<category domain="tickers">NTDOY</category>
	</item>
	<item>
		<title><![CDATA[ABC-TV. (Final Words).(Leo Burnett hired for new ad campaign)(Brief Article)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5053/is_200205/ai_n18376473]]></link>
		<description><![CDATA[Say goodbye to ABC-TV's "yellow" campaign (or  what's left of it, anyway). ABC has hired Chicago-based Leo Burnett  to develop a new on-air ad campaign for ...    Say goodbye to ABC-TV's "yellow" campaign (or  what's left of it, anyway). ABC has hired Chicago-based Leo...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 06 May 2002 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/abc+inc..html"><![CDATA[ABC Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/leo+burnett.html"><![CDATA[Leo Burnett]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Coke Pulls Burnett's 'Pop-Top' Spots, Replacements Eye 'Optimistic' Tone - Coca-Cola replaces Leo Burnett marketing campaign - Brief Article]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0BDW/is_24_42/ai_75617358]]></link>
		<description><![CDATA[Coca-Cola has yanked off the air three of four "pop-top" summer promotional spots created by Leo Burnett, after deciding they were out of step with the overall brand strategy.]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 11 Jun 2001 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/coca-cola+co..html"><![CDATA[Coca-Cola Co.]]></category>
		<category domain="http://resources.bnet.com/topic/leo+burnett.html"><![CDATA[Leo Burnett]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">KO</category>
		<category domain="tickers">KO</category>
	</item>
	<item>
		<title><![CDATA[U.S. Army - markets through Leo Burnett - Brief Article]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0BDW/is_3_42/ai_69277565]]></link>
		<description><![CDATA[The first ads from Leo Burnett, Chicago, for the U.S. Army break this month with a new tagline: "An Army of One." The new line replaces "Be all you can be," developed by N.W. Ayer in 1981 ...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 15 Jan 2001 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/leo+burnett.html"><![CDATA[Leo Burnett]]></category>
		<category domain="http://resources.bnet.com/topic/u.s.+army.html"><![CDATA[U.S. Army]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Doner wins $25 mil PETsMART account.(Brief Article)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6398/is_200012/ai_n25595632]]></link>
		<description><![CDATA[[phoenix] PETsMART Inc. has awarded its $25 million advertising  account to Doner, Bloomfield Hills, Mich. Other finalists included The  Richards Group, Dallas, Leo Burnett, Chicago, working field marketing  shop Moroch, Dallas, and Campbell-Ewald West,  [phoenix] PETsMART Inc. has awarded its $25 million advertising  account to...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 04 Dec 2000 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/leo+burnett.html"><![CDATA[Leo Burnett]]></category>
		<category domain="http://resources.bnet.com/topic/petsmart.html"><![CDATA[Petsmart]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">PETM</category>
		<category domain="tickers">PETM</category>
	</item>
</channel>
</rss>
