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- For the Record;M&M/Mars serves Grey $45 mil Twix treat.(Brief Article)
- M&M/Mars selected Grey Advertising, New York, for its $45 million Twix account, formerly at D'Arcy Masius Benton & Bowles, St. Louis. Grey already handled Mars' Starburst brand; D'Arcy retains its Skittles and Milky Way accounts, and Twix in the Asia-Pacific. Roster shop BBDO Worldwide, New York,...
- Research articles 2000-03-06
- ON24 Video Investor Alert: An Internal Strategy in Transition
- --BUSINESS WIRE-- Levi Strauss went online in 1994, by 1997 they defined their e-commerce strategy. Build brand and customer loyalty online, driving consumers back to retail stores. The plan did not work very well and today Levi's has moved from selling online to being sold online by other dot.com...
- Research articles 1999-12-16
- Publicis, Havas up; Grey's profits fall 24%.
- Two French ad giants boasted strong year-to-date performances last week, while a U.S. agency company had less impressive news: * Publicis Groupe, Paris, reported consolidated revenue of $4.85 billion for the first nine months of the year, up 22% from the same period in...
- Research articles 1999-11-15
- Business World
- It knows where you are VERNON HILLS, Ill. NYT -- Should employees be paranoid about their own name tags? A new technology called Arial View uses badges that emit infrared signals every two seconds to monitor electronically the exact location of employees. Receiver-transmitters can be placed in each...
- Research articles 1999-03-01
- FORTUNE HUNTER CLAIBORNE FOR MEN TRUCK TOUR PLANS TO PARK IT.
- NEW YORK -- Claiborne For Men, a Liz Claiborne company, is taking its message about appropriate casual dressing directly to several Fortune 500 companies. Starting April 16, the company's 35-foot 18 wheeler packed with tailored clothing, sportswear, neckwear, accessories and eyewear will again embark...
- Research articles 1998-03-20
- From computers to soap, Web is the place to be. (World Wide Web, interactive advertising)(Year in Review)
- The World Wide Web sites of 10 marketers are evaluated. These sites belong to Procter and Gamble, Intel, General Motors, Dell Computer, Levi Strauss, NBC, Barnes and Noble, Warner Bros, America Online and the Wall Street Journal. Some companies use these sites for purchasing their products while others use them...
- Research articles 1997-12-22
- Macy's Reiner outlines TV strategy for '90s: tells CIT Group his company is revving up its investment in television. (R.H. Macy and Company Macy's East CEO Arthur E. Reiner)
- R.H. Macy and Company Macy's East CEO Arthur E. Reiner outlined the department store's strategies for the 1990s, in remarks to the CIT Group at the 1993 Men's Apparel Guild in California trade show. Foremost among efforts to become a cutting-edge leader is the establishment of a new store-wide interactive...
- Research articles 1993-09-01
- A comfortable fit: Levi Strauss has prospered by combining maverick marketing with a gentle style of management. (company profile)
- PICTURE a paragon of modem hardnosed American capitalism: a company, stuck in a declining domestic market, that has sacked a third of its workforce over the past decade. In the mid-1980s it took itself private in a billion-dollar leveraged buy-out: s PICTURE a paragon of modem...
- Research articles 1991-06-22
Additional Resources
- Levi Strauss steers TBWA/Chiat/Day off Route 66.(Levi Strauss and Co., Kmart Corp., Route 66 jeans)(Brief Article)(Cover Story)
- Levi Strauss & Co. has told its ad agency, TBWA/Chiat/Day, not to handle work for Kmart Corp.'s private-label jeans brand, Route 66. Sean Dee, director of Levi's brand marketing, said through a Levi Strauss spokesman that "Route 66 is not go Levi Strauss & Co. has...
- Research articles 2000-10-23
- Levi's forms new global unit. (Levi Strauss and Co. consolidates North American marketing divisions to create a new unit) (Brief Article)
- SAN FRANCISCO FNS -- To prepare itself for a likely new-free trade regime, Levi Strauss & Co. is consolidating its three North American marketing divisions and created a new unit. The formation of Levi Strauss North America LSNA will become effective Feb. 1, 1991...
- Research articles 1991-12-20
- HOGAN SLIPS INTO JOCKEY WITH FULL BRANDING DUTIES: FORMER LEVI'S EXEC LANDS ROLE AS UNDERWEAR MARKETER AIMS FOR FASHION.(Mark D. Hogan moves from Levi Strauss and Co. to Jockey International)
- As far as his career is concerned, briefs offer Mark D. Hogan a lot more coverage than jeans. As the new VP-marketing and advertising for Jockey International, Mr. Hogan, 43, now has a chance to fully manage a brand rather than one aspect of...
- Research articles 1999-03-15
- Levi Strauss North America gets restructured for better QR time. (Levis Strauss & Co., quality response)
- Levi Strauss and Co, North American operations, is reorganizing to give its customers quicker response time when they order or reorder products. Divisions will be established according to brands, such as Dockers, Levis and Brittania. Marketing will be integrated with manufacturing, finishing and sourcing. In addition, a customer relations unit...
- Research articles 1993-03-29
- 501 ads up to $25,000,000. (Levi Strauss and Co.) (All About Sportswear)
- 501 Ads up to $25,000,000 SAN FRANCISCO--Levi Strauss & Co.'s new 501 Blues will begin rocking the nation's airwaves today as the apparel giant launches its back-to-school advertising campaign built around the largest men's jeans marketing push in its history. ...
- Research articles 1988-07-18
- LEVI'S PROMISES BETTER SECOND HALF.(Levi Strauss and Co. earnings data)(Brief Article)(Statistical Data Included)
- NEW YORK -- Levi Strauss & Co. had a miserable second quarter, hurt by falling sales and restructuring charges, but promised that the second half will bring a long-awaited firming of its business. The San Francisco-based maker of Levi's and Dockers said...
- Research articles 2002-06-24
- Levi's custom-fit program will expand to men's jeans in '97; started with women's models in '94.(Levi Strauss and Co.)(Brief Article)
- NEW YORK - Levi Strauss & Co., will offer its "Personal Pair" computerized custom-fit program for selected styles of men's jeans sometime next year. The program has been offered only for women's jeans since its inception in November '94. We are going to extend into the...
- Research articles 1996-07-22
- A sweet spot.(Levi Strauss and Co.'s Internet brand marketing campaign)(Brief Article)
- Levi Strauss & Co. is making surfing the Web a little sweeter. Last week the company unveiled its new Internet brand-enforcing marketing campaign, called I-Candy (get it?), appearing on the home pages of MTV (http://www.mtv.com/music/top20) and Addicted to Noise (http://www.addic.com/ATN). Clicking on the blinking-eye icon of...
- Research articles 1996-07-15
- LEVI STRAUSS MOVES INTO MAIL-ORDER MARKETING: CATALOG IS FIRST BIG DIRECT PUSH BY JEANS GIANT.
- Levi Strauss & Co. has sent a mail-order catalog to approximately 100,000 customers and prospective customers, a first major foray into traditional direct marketing for the jeans marketer. Levi Strauss & Co. has sent a mail-order catalog to approximately 100,000 customers and prospective customers, a first...
- Research articles 1998-09-14
- Levi's links research, response, P.O.S. (Levi Strauss & Co.; point-of-sale)(Infotracs)
- Levi Strauss & Co. uses advertising and market research, including study of consumer response and analysis of point-of-sale data, to market Levi jeans. Dividing the products into marketing segments, the company considers the individual needs of each group, such as informing mothers that children's jeans will wear well and stressing...
- Research articles 1996-05-29
- Levi's licenses Kellwood for Brittania bottoms. (Levi Strauss & Co.'s licensing agreement with Kellwood Sportswear)(Brief Article)
- LOS ANGELES -- Levi Strauss & Co. has signed a licensing agreement with Kellwood Sportswear to produce its Brittania brand casual bottoms for men. Kellwood, based in Rutherford, Tenn., will produce pants and shorts in a variety of fabrics and finishes under the...
- Research articles 1996-08-05
- The Wyek and wherefores of Levi's marketing. (John Wyek of Levi Strauss) (interview)
- The Wyek and Wherefores of Levi's Marketing John Wyek, director of the office of strategic research at Levi Strauss & Co., has a touch of the philosopher about him. With an obvious passion for work he describes as "a little like driving with your eyes on...
- Research articles 1988-11-14
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