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- ON24 Video Investor Alert: An Internal Strategy in Transition
- --BUSINESS WIRE-- Levi Strauss went online in 1994, by 1997 they defined their e-commerce strategy. Build brand and customer loyalty online, driving consumers back to retail stores. The plan did not work very well and today Levi's has moved from selling online to being sold online by other dot.com...
- Research articles 1999-12-16
- Macy's Reiner outlines TV strategy for '90s: tells CIT Group his company is revving up its investment in television. (R.H. Macy and Company Macy's East CEO Arthur E. Reiner)
- R.H. Macy and Company Macy's East CEO Arthur E. Reiner outlined the department store's strategies for the 1990s, in remarks to the CIT Group at the 1993 Men's Apparel Guild in California trade show. Foremost among efforts to become a cutting-edge leader is the establishment of a new store-wide interactive...
- Research articles 1993-09-01
- Levi Strauss hits hard at bill to curb imports. (Textile and Apparel Trade Enforcement Act)
- WASHINGTON FNS -- Levi Strauss & Co., the nation's largest employer of apparel workers, Monday bitterly assailed import-curbing legislation now before Congress, adding powerful apparel support to retail charges that the bill would be calamitous in its economic impact. Breaking ranks with the...
- Research articles 1985-07-16
Additional Resources
- Levi's Haas moves on 3 fronts: customer service, global action and market leadership. (Robert Haas, CEO, Levi Strauss & Co.)
- Levi Strauss and Co has reorganized its management and operational strategy based upon extensive feedback from customers and a review of current operations. CEO Robert Haas identified new corporate goals that include pledges to customers for timely delivery of goods and inventory replenishment. The company is currently shifting all of...
- Research articles 1993-11-17
- Levi Strauss & Co. Company Profile.
- M2 PRESSWIRE-19 February 2003-Research and Markets: Levi Strauss & Co. Company ProfileC1994-2003 M2 COMMUNICATIONS LTD RDATE:02182003 Levi Strauss & Co. Company Profile is the essential source for top-level company data and information. The report examines the company`s key business structure and...
- Research articles 2003-02-19
- Levi's Europe repositions its digital marketing.
- M2 PRESSWIRE-6 March 2003-Levi Strauss: Levi's Europe repositions its digital marketingC1994-2003 M2 COMMUNICATIONS LTD RDATE:03062003 Going back to its roots of pioneering innovation and true to its 130-year heritage, the Levi's brand in Europe has developed a new digital marketing strategy...
- Research articles 2003-03-06
- LEVI'S PLANS TO GET PERSONAL IN BID TO HALT SHARE DECLINES SHANK: APPAREL MARKETER'S STRATEGY IS TO `REINVENT' AND RECLAIM LEADERSHIP; PROWLING FOR ACQUISITIONS.
- Levi Strauss & Co., hoping to reverse a sales drop of as much as 10% this year, has moved to rebuild its brand by abandoning its one-size- fits-all strategy. Gordon D. Shank, Levi's first chief marketing officer, said in an interview with Advertising Age...
- Research articles 1998-11-09
- Needham, Mass.-Based Retail Chain Buys 25 Levi's, Dockers Outlets.
- Knight Ridder/Tribune Business News Aug. 18--After reporting another quarterly loss, Designs Inc. said yesterday it plans to acquire 25 outlet stores from a subsidiary of Levi Strauss & Co. as part of an ongoing turnaround strategy. Needham-based Designs, a retail chain that relies heavily on ...
- Research articles 1998-08-17
- LEVI'S CLOSES YEAR WITH 13 PERCENT DECLINE IN SALES; EMPHASIZING PRODUCT, CEO MARINEAU PROJECTS TURNAROUND IN 24 MONTHS.
- NEW YORK -- At Levi Strauss & Co., it's back to basics. That's the word from Levi's president and CEO Philip Marineau, who met with DNR at Levi's New York headquarters Monday. After 4 1/2 months of meeting with retailers, suppliers and employees ...
- Research articles 2000-02-23
- Levi's launching its largest ad campaign ever.
- Pledging that its new brand advertising strategy will be its most impactive ever, Levi Strauss & Co. unveiled a new campaign that plays like a series of short films but casts its brand logo in a cameo role. The multi-tiered campaign -- TV, cinema, print,...
- Research articles 1997-08-01
- Dockers Announces New Marketing Strategy to Redefine and Expand Men's Casual Clothing Category; Brand Aims to Do for Khakis What Levi's Did for Jeans
- NEW YORK--BUSINESS WIRE--June 21, 1995--DockersR, a $1 billion marketing division of Levi Strauss & Co., announced a new marketing expansion plan today that it claims will fuel brand and category growth into the next century. The fastest-growing clothing brand in history, which launched a men's casual pants revolution nearly...
- Research articles 1995-06-21
- Ad Review rating: 2 1/2 stars.(Statistical Data Included)
- Levi's, in yet its latest desperate attempt to stem the tide of teen-age indifference, has a brand new strategy. That's not news, exactly, because in previous desperate attempts to stem the tide of teen-age indifference, Levi's has unveiled a new strategy, and a...
- Research articles 1999-08-09
- DOCKERS USING COOLING AGENTS FOR TRIPS ACROSS THE POND: CASUALWEAR COMPANY OFFERING MORE-FORWARD STYLES, BETTER FABRICS TO EUROPEAN MARKET.
- LONDON -- Dockers is huge in America, but in Europe it wants to be hip. The casualwear brand, owned by Levi Strauss & Co., hopes to follow the lead of its sister company, Levi's, which has successfully created an image of cool...
- Research articles 1999-03-29
- Pragmatism spurs a shift towards luxury lifestyle
- PPR changed its name from Pinault-Printemps-Redoute in 2005. These were once the three pillars of the empire, founded as a timber business in 1963, by François Pinault, which made the now-retired entrepreneur a billionaire. The names behind the acronym are increasingly losing their relevance under his son, François-Henri, who now...
- News items 2009-11-23
- Tomorrow's Global Giants? Not the Usual Suspects
- In the largest emerging markets, established multinationals and local players are battling for dominance. Conventional wisdom says MNCs rule in high-end, knowledge-intensive businesses; local companies, in low-end segments where production and logistics matter most. But...
- Articles 2009-01-06
- When Growth Stalls
- It happens even to exemplary companies: after years of neck-snapping acceleration in revenue, growth suddenly stalls. And no one saw it coming. Worse, if executives don't diagnose the cause of a stall and turn things around fast, a company stands little chance of...
- Articles 2008-03-05
- Retail Roundup: Casual Male's Poison Pill, New Execs Shake Up Sears, More
- Casual Male puts poison pill in place --- Casual Male Retail Group announced on Dec. 9 that its board of directors has adopted a rights plan, also known as a "poison pill." Poison pill is a term applied to a strategy companies use to thwart hostile takeovers, according to a...
- Blog posts 2008-12-09
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