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- Hot jean maker's name spreading; Brittania inks licensing agreements; shipments begin
- Hot Jean Maker's Name Spreading Brittania Inks Licensing Agreements; Shipments Begin NEW YORK -- The red, white and blue Brittania signature and logo is spreading from jeans to outerwear, underwear, footwear, ties and accessories. Brittania, a division of Levi Strauss and makers of one...
- Research articles 1989-03-06
- The Asia Foundation and Levi Strauss Foundation Enter Ninth Year of Support for Chinese Migrant Women Workers
- To: LABOR EDITORSTo: LABOR EDITORS
- Research articles 2007-10-22
- Trying for turnaround: Ailing Levi Strauss refits U.S. strategy ; New products, focus on women part of cure for sales slump.(Brief Article)(Statistical Data Included)
- Levi Strauss & Co., sweating over a sales plunge of nearly $2.9 billion over the last five years, is stitching together a new fashion strategy for fall. Levi Strauss & Co., sweating over a sales plunge of nearly $2.9 billion over the last five...
- Research articles 2002-07-15
- BOBBI SILTEN: President, Dockers and Slates brands, Levi Strauss & Co.;Portrayal of women gets timely update.(Brief Article)
- When Bobbi Silten was a student at the University of California at Berkeley, her senior thesis was on the relationship between the mass media and the onset of anorexia in America. When Bobbi Silten was a student at the University of California at Berkeley,...
- Research articles 2000-02-07
Additional Resources
- Macy's to carry Levi's line, after 11-year absence; will have full line of Dockers and Levi's for men, women, children for holiday. (R.H. Macy and Co., Levi Strauss and Co., holiday season 1993)
- R.H. Macy and Co will begin carrying Levi Strauss and Co Levi's and Dockers brands for the holiday season 1993 at 26 department stores. Macy's stopped carrying Levi's in 19982, allegedly because Levi's began distributing to lower-priced stores such as Sears, Roebuck and Co and J.C. Penney. Macy's West Pres...
- Research articles 1993-07-14
- Levi's picks UK for first freestanding store in world; to open in London by end of year. (Levi Strauss and Co.) (Brief Article)
- LONDON FNS -- Levi Strauss & Co. will launch its first freestanding store in the world here later this year. A spokesman for Levi Strauss U.K. confirmed the U .S. company plans to open a 10,000-square-foot Original Levi's store in Regent Street before...
- Research articles 1994-09-21
- Amid massive layoffs, Levi's hits new high. (Levi Strauss and Co. totals $7.1 billion in 1996 sales, plans job cuts)(Brief Article)
- SAN FRANCISCO -- Buoyed by stronger-than-expected sales of its Slates line in the U.S., Levi Strauss & Co. said total company sales rose 6 percent in 1996 to $7.1 billion. Sales in the U.S. gained 7 percent to $4.3 billion, reflecting strong demand for men's,...
- Research articles 1997-02-28
- Levi's custom-fit program will expand to men's jeans in '97; started with women's models in '94.(Levi Strauss and Co.)(Brief Article)
- NEW YORK - Levi Strauss & Co., will offer its "Personal Pair" computerized custom-fit program for selected styles of men's jeans sometime next year. The program has been offered only for women's jeans since its inception in November '94. We are going to extend into the...
- Research articles 1996-07-22
- Levi's expects to ship up to 8M WR pants; during Dockers' first year in WR biz, Robert Haas says. (Levi Strauss & Co. to ship 8 million wrinkle-resistant pants)(includes two related articles)
- Wrinkle-resistant apparel is becoming a larger merchandise segment for Levi Strauss and Co. CEO Robert Haas reported that the company will ship up to 8 million men's, women's and children's wrinkle-resistant pants in 1994. Haas noted that Levi's was late in entering the wrinkle-resistant market but has acted quickly to...
- Research articles 1994-05-11
- 501 ads up to $25,000,000. (Levi Strauss and Co.) (All About Sportswear)
- 501 Ads up to $25,000,000 SAN FRANCISCO--Levi Strauss & Co.'s new 501 Blues will begin rocking the nation's airwaves today as the apparel giant launches its back-to-school advertising campaign built around the largest men's jeans marketing push in its history. ...
- Research articles 1988-07-18
- Levi Strauss plans to license shoe producer for Dockers. (Levi Strauss & Co.)
- SAN FRANCISCO -- A men's footwear line carrying the Dockers label is planned by Levi Strauss & Co., manufacturer of the popular men's and women's apparel lines. SAN FRANCISCO -- A men's footwear line carrying the Dockers label is planned by Levi Strauss...
- Research articles 1991-05-20
- Levi Strauss realigns U.S. operations.
- Levi Strauss Realigns US Operations SAN FRANCISCO -- Levi Strauss & Co. said Thursday it was dismantling The Jeans Company TJC and Levi Strauss Sportswear LSS and eliminating the positions of president for both groups, beginning in January. Under the new lineup, the...
- Research articles 1988-12-02
- Tandy Brands Accessories Announces Exclusive Licensing Agreement with Levi Strauss & Co. to Sell Accessories under the Levi's Brand
- Business Editors ARLINGTON, Texas--BUSINESS WIRE--March 4, 2002 TANDY BRANDS ACCESSORIES, INC. (NASDAQ: TBAC) today announced that it has signed an exclusive licensing agreement with Levi Strauss & Co. to produce women's small leather goods and women's belts under the Levi'sR name. The Company expects to begin shipping...
- Research articles 2002-03-04
- Levi's links research, response, P.O.S. (Levi Strauss & Co.; point-of-sale)(Infotracs)
- Levi Strauss & Co. uses advertising and market research, including study of consumer response and analysis of point-of-sale data, to market Levi jeans. Dividing the products into marketing segments, the company considers the individual needs of each group, such as informing mothers that children's jeans will wear well and stressing...
- Research articles 1996-05-29
- New ''Warhol Factory X Levi's®'' Collection to Be Unveiled at MAGIC Tradeshow; Levi Strauss & Co. and The Andy Warhol Foundation for the Visual Arts Sign Licensing Agreement
- SAN FRANCISCO -- The Andy Warhol Foundation and Levi Strauss & Co. today announced they have entered into a licensing agreement in which the Levi's brand will direct the design and marketing of a super-premium collection of jeans, tops, sweaters and jackets for men and women under the name, "Warhol...
- Research articles 2005-08-24
- Levi's sets new ring-spun jeans line; Special Reserve denims to be introduced for holiday.(Levi Strauss & Co.)(Brief Article)
- Levi Strauss & Co. is introducing for holiday Levi's Special Reserve Jeans, a new ring-spun denim product. The men's and women's jeans will be launched in three cities initially: New York, Los Angeles and Chicago, according to Mark Hogan, director of consumer marketing for the...
- Research articles 1997-08-11
- Levi's plans Dockers unit in Manhattan.(Levi Strauss & Co.)(Brief Article)
- NEW YORK - Levi Strauss & Co. has selected a site on the northeast corner of 65th Street and Third Avenue to open its first standalone Dockers store in Manhattan. The 5,000-square-foot unit in the Manhattan House should open by fall, according to a spokesman...
- Research articles 1995-06-23
- Bob Siegel to exit Dockers; no successor named yet by Levi's; will join Stride Rite as its top executive. (Levi Strauss & Co.'s Dockers U.S.A. brand)
- Levi Strauss & Co's Docker division Pres Robert Siegel has resigned to move to Stride Rite Corp. Siegel has been an instrumental part of Docker's success in childrens', women's and men's garments. Docker's success is due in part to its divisions re-divided by brand, rather than consumer areas, and that...
- Research articles 1993-10-25
- Levi Strauss & Co. (to relocate Brittania division to Seattle, Washington) (Brief Article)
- Levi Strauss & Co. will relocate its Brittania business from the San Francisco Bay Area to the Seattle area next summer. The company said it's moving it to reduce real estate and other operating costs for the division. which manufactures jeans and casual apparel for men ...
- Research articles 1993-12-28
- DOCKERS' ADS MOVE BEYOND `NICE PANTS' ; NEW MULTIMEDIA CAMPAIGN DESIGNED TO GROW NON-BOTTOMS, WOMEN'S BUSINESSES.(Levi Strauss & Co. releases advertisement for casual clothes)(Brief Article)
- Byline: Adam Tschorn LOS ANGELES -- Levi Strauss & Co.'s Dockers division is rolling out a multimedia marketing campaign this week geared toward positioning the casual pants maker as a full-blown lifestyle brand for both sexes. "Seven...
- Research articles 2005-09-12
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