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- Levi's: Corporate Citizenship in a Global Economy
- One of Levi Strauss & Co.'s first great acts of corporate responsibility came just a short while after the company began to supply Comstock Lode miners with tough-skinned work duds in the 1870s. The original Levi's reinforced pants included metal rivets not only on the pockets but also one located...
- Blog posts 2008-07-01
- Levi's®, A Client of Digital Marketing Company Avenue A / Razorfish, to Discuss Levi's® Digital Strategy, Online Communities and Engagement Metrics
- April 8, Hyatt Regency Century Plaza, Los Angeles
- Research articles 2008-04-08
- Levi's Monster Unleashed in San Francisco's Union Square: Advertising Students' Denim Beast Hoping to be Adopted
- If you were walking around in Union Square in San Francisco recently, you may have noticed a strange sight: an enormous, four-legged muslin monster prowling menacingly in front of the Levi's store. It walked around, it sat down for breaks, and it created the kind of buzz that only strong...
- Research articles 2006-02-10
- Levi's Type 1 Jeans Print Campaign to Break in Sports Illustrated Swimsuit Issue; Levi's to Co-Host Live Webcast at Exclusive Sport Illustrated Swimsuit Event to Mark the Unveiling
- Business Editors/Consumer & Lifestyle Editors
- Research articles 2003-02-13
- Aguilera Tour Corrals Sears, Levi's for Cause-Related Tie - Brief Article - Statistical Data Included
- HOFFMAN ESTATES, ILL--Pop singer Christina Aguilera has lined up Sears and Levi's to support her inaugural tour, "Sears and Levi's present Christina Aguilera in Concert," and tie in to Do Something, a nonprofit organization that inspires young people to make positive changes in their world. The program, called "Come On...
- Research articles 2000-05-01
- Levi Strauss & Co. selects Tom Fanoe as President of Levi's Brand U.S.A
- SAN FRANCISCO--BUSINESS WIRE--June 24, 1997--Levi Strauss & Co. today announced the selection of Tom Fanoe as President of the Levi'sR brand for the United States, effective immediately.
- Research articles 1997-06-24
- Levi's Jeans to Participate in ModaCAD and Intel Co-developed Fashion Solution
- LOS ANGELES--BUSINESS WIRE--June 16, 1998--ModaCAD Inc. (Nasdaq/NM:MODA) Tuesday announced that it has signed an agreement with Levi's Jeans, to participate in its upcoming Internet fashion solution that is being co-developed with Intel Corp. and is designed to personalize on-line interactive experiences in a 3-D rich environment for young women.
- Research articles 1998-06-16
- Lexmark International and Levi, Ray & Shoup announce joint marketing alliance
- LEXINGTON, Ky.--BUSINESS WIRE--April 4, 1996--Lexmark International Inc., and Springfield, Ill.-based information technology services firm Levi, Ray & Shoup Inc. LRS announced a joint marketing agreement.
- Research articles 1996-04-04
- Levi's struggles to redefine itself as a premium-denim purveyor; Invokes spirit of Warhol, goes 'underground' to increase cool quotient.(Levi Strauss & Co)
- Byline: STEPHANIE THOMPSON Byline: STEPHANIE THOMPSON
- Research articles 2005-07-11
- Former Bank One training center set to be sold; proximity to Kite development generates interest in northwest-side property after two years on the selling block.
- A seven-acre tract of land near 86th Street and Zionsville Road is under contract to local developers PK Partners LLC and Levi Investment Realty Inc. A seven-acre tract of land near 86th Street and Zionsville Road is under contract to local developers PK Partners...
- Research articles 2003-10-20
- Sterling Commerce and Levi, Ray & Shoup partnership opens the floodgates for mainframe print data to pour out to distributed environments, including AS/400 and Windows NT
- DALLAS--BUSINESS WIRE--July 31, 1996--Sterling Commerce (NYSE:SE) and Levi, Ray & Shoup have teamed up on a product set that will move and manage print data from the mainframe out to multiple platforms, including AS/400 and Windows NT Server-based LANs between internal departments or offices and external customer or trading partner...
- Research articles 1996-07-31
- Levi's struggles to peddle Signature to men; Line is a hit with kids and teens at Wal-Mart, but overall sales slip.(News)
- Byline: ALICE Z. CUNEO Byline: ALICE Z. CUNEO
- Research articles 2003-12-01
- Levi's ties recovery plan to fall ad spending blitz; CEO Marineau predicts turnaround within 2 years.(Brief Article)
- By his own admission, Philip Marineau is no "garmento," rag trade lingo for a fashion maven. But the president-CEO of Levi Strauss & Co. insists the tattered Levi's brand can be salvaged and that he's the right person to do that. By his own...
- Research articles 2000-07-31
- Trade mark owners can block imports: the European Court of Justice gives a seminal ruling that strengthens the powers of brand owners. (Bird & Bird)
- Davidoff doesn't want cut-price imports of its "Cool Water" perfume. Levi's doesn't want Tesco selling its jeans for less than the authorised price. Is the brand owner set against the consumer? Davidoff doesn't want cut-price imports of its "Cool Water" perfume. Levi's doesn't want...
- Research articles 2002-01-01
- Levi's tries out mass, and likes the way it fits
- SAN FRANCISCO -- Levi Strauss & Co. has found its perfect fit: the mass market. The gamble the company took two years ago when it launched its Signature line continues to pay off. Levi's posted a triple-digit increase in earnings during the second quarter, thanks in part to the success...
- Research articles 2005-08-22
- Levi's tests new premium juniors' line in Kmart
- Starting this month, Levi Strauss Signature, the two-year-old mass channel brand spin-off of Levi Strauss and Co., is testing a premium line of juniors' jeans, with price points at $24.99.
- Research articles 2005-08-08
- People;Fiori Hacking named director of Ohio PERS.
- Laurie Fiori Hacking was named executive director of the $53 billion Public Employees Retirement System of Ohio, Columbus. She most recently had been a retirement system specialist at Springfield, Ill.-based Levi, Ray & Shoup near where her husba Laurie Fiori Hacking was named executive director of...
- Research articles 2000-02-07
- Seventy Percent Of Consumers Cite The At&T Trimline Telephone As A Strong Symbol Of America; Other American Symbols Include Levi's Jeans, Mcdonald's Hamburgers & Coca-Cola; Survey Provides New Data On Telephone Habits
- PARSIPPANY, N.J.--BUSINESS WIRE--Nov. 14, 1995--Seventy percent of consumers believe the AT&T TrimlineR telephone is a strong symbol of America, according to a national survey just releaseda. Other noted American symbols were Levi's jeans, McDonald's hamburgers and Coca-Cola.
- Research articles 1995-11-14
- Levi's Adds Signature.(Wal-Mart Report)(line of jeans for WalMart)
- Byline: Alice Z. Cuneo Byline: Alice Z. Cuneo
- Research articles 2003-10-06
- Hot Properties; Taking Center Stage.
- Brands used to be perfectly content to just sponsor music tours, ponying up some cash to gain the "presented by" tag at the end of radio spots, prime signage at events, and some images to use in TV spots. Roll over,...
- Research articles 1999-07-01
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