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- Business Ethics Begins on Your Hard Drive
- Come on, fess up. Is all of that software on your home computer legal (as in, you purchased it instead of copying the version your foolish friend just bought)? Apparently it's not just you. According to the 2007 State Piracy Study by the Business Software Alliance BSA,...
- Blog posts 2008-07-24
- How to Teach Business Ethics, Unethically
- If business ethics can be taught - and I have yet to read a convincing argument that they cannot - how should such an important lesson be taught? In business school, perhaps? That would seem to make a whole lot of sense. Business schools seem to be...
- Blog posts 2008-07-09
- What Beloved Office Perks Can You Not Do Without?
- Whether you're the CEO, a middle manager, or the guy doing data entry in a windowless cube, when the economy is bad, work sucks. But does it have to? Over the last two months, I've been investigating what happens during a downturn to make everyone's job harder. ...
- Blog posts 2008-06-30
- Introducing BNET's New Video Guide
- If you haven't already, check out BNET's all-new video guide. In addition to old favorites like BNET Book Briefs, the "Dog & Pony" show, and "Selling Power," you'll now find "Wallstrip," the finance show where stock culture and pop culture collide. It's easier to search for videos by channel, popularity,...
- Blog posts 2008-05-19
- A Crash Course in Feminine Careerism
- Mastered the art of multitasking? Check. Read the rules of office politics? Check. Figured out how to tame your boss? Check. Conquered your biological clock? Huh… ? Yes, ladies, in your quest to climb the corporate ladder, this is one skill you’d better acquire...
- Blog posts 2008-03-05
- Seth Godin: 14 Business Lessons from the Music Industry
- What better industry to learn from than one in a full-fledged struggle to revive its business? With sagging sales and a distribution model in crisis, the music industry of old is scrambling to make a comeback -- or at the very least, stay afloat. Thus, what better...
- Blog posts 2008-01-08
- Advertising Roundup: Campaign Search Ads, Reality Check for Mobile, and More
- Obama bests McCain in search ads -- Only a few months ago, McCain had a huge advantage over Obama in terms of search presence. Not anymore. Mediaweek reports that the Obama camp has gone aggressive on snatching up ad opportunities related to keywords like "debate," "debate winner," and now terms...
- Blog posts 2008-10-01
- Advertising Roundup: Pols Defend Google Deal, Advertisers Get Sneaky, and More
- Silicon Valley politicians say Google-Yahoo lawsuit endangers industry -- California House Democrats want the DOJ to go easy on Google and Yahoo, claiming a lawsuit would "detrimentally affect the online advertising market and electronic commerce." Turns out, two of them received the majority of their campaign donations in 2007/2008 from...
- Blog posts 2008-09-30
- Advertising Roundup: Yahoo Ad Platform Underwhelms, ISPs on Good Behavior, and More
- Yahoo's ad platform not quite so APT -- Yahoo is calling its new ad platform a "seminal moment in the industry." The industry, meanwhile, begs to differ. MediaWeek's Mike Shields reports that buyers and sellers consider APT underwhelming at best. [Source: MediaWeek] Broadband ISPs won't target ads...
- Blog posts 2008-09-29
- Advertising Roundup: Glam Courts Men, Google Wants Yahoo’s Competition, and More
- Wachovia takes its $145 million ad business to Ogilvy -- Although the North Carolina-based bank is coping with heavy losses and a sinking stock price and possibly even exploring a sale, Wachovia has nailed down an agency to handle its advertising next year. No surprise that its ad spend will...
- Blog posts 2008-09-26
- Lessons From the World's Best Project Managers
- Project heads from GM, Nokia, Method, and Facebook pass on what they've learned from working on high-stakes projects. The perfect is the enemy of the deadline. Bill Wallace, engineering group manager for GM’s Volt battery. Photo by...
- Articles 2009-10-27
- Advertising Roundup: Google Wants to Boost Brand, Gawker Braces for Slow Sales, and More
- Google looking into advertising itself -- Google, a company that has long snubbed traditional offline advertising, has been talking to Madison Avenue ad agencies about ways to promote its brand. The move makes sense: Despite Google's constant flow of new products, revenue growth slowed to 39 percent in the second...
- Blog posts 2008-10-03
- Advertising Roundup: Starbucks' Election Offer Foiled, Consumer Brands Going Negative, and More
- Starbucks reprimanded for Election Day offer -- Turns out the coffee chain's friendly marketing ploy -- a free cup of coffee for anyone who votes -- is illegal. Washington state officials notified Starbucks today that offering remuneration in exchange for voting is against state and federal election law. Starbucks quickly...
- Blog posts 2008-11-04
- Advertising Roundup: Google Ads Get Political, FDA Slaps Bayer for False Claims, and More
- John Kerry urges Obama supporters to help by buying Google ads -- Senator John Kerry learned firsthand what happens when political opponents run successful smear campaigns, and he doesn't want Obama to suffer the same fate he did. Kerry is using his PAC to ask Obama supporters to buy Google...
- Blog posts 2008-10-28
- Advertising Roundup: Yahoo and Google Feeling Slow Ad Market, FTC Cracking Down on Greenwashing, and More
- Yahoo reports Q3 earnings, layoffs -- Yahoo reported a 64 percent drop in income for Q3 and CEO Jerry Yang warned investors that the near future of the advertising market isn't looking bright. The company will slash 10 percent of its workforce in Q4. [Source: CNET] FTC...
- Blog posts 2008-10-21
- Advertising Roundup: Apple Attacks Microsoft, Pepsi Prepares for Turnaround, and More
- Apple's new ads designed to get under Ballmer's skin -- Apple fired back a new round of commercials that make fun of Microsoft's expensive attempts to turn around consumers' impressions of its Vista operating system. CNET's Tom Krazit admits that while the ads are clever, the negative tone could lose...
- Blog posts 2008-10-20
- Advertising Roundup: Starbucks' Surprise Hit, NBA's New Partner, MySpace's MyAds, and More
- Lessons from the 1970s recession -- AdAge reprises a piece from its archives on what marketers, media, and agencies did right and wrong during the recession of 1973-1975. [Source: AdAge] Starbucks makes oatmeal trendy -- Starbucks has stumbled upon a hit product that has taken even the...
- Blog posts 2008-10-13
- Advertising Roundup: Oscar Ads, 'Diggable' Ads, Misleading Ads, and More
- Oscars to allow movie ads -- Since the 1950s, the Academy of Motion Picture Arts & Sciences has banned movie advertisements during the Oscars to avoid looking like it endorses particular films. Not anymore. Next year the Academy will let the movie promos in, albeit not without a slew of...
- Blog posts 2008-10-09
- Advertising Roundup: Hyundai at the Oscars, Google on Games, and More
- Hyundai buys up GM's Oscar ad time -- As General Motors takes an ax to its advertising budget, Hyundai is ready to fill the void. The South Korean car company has quickly snapped up all of the Oscar spots that GM had purchased and then abandoned. Meanwhile, this year's Oscars...
- Blog posts 2008-10-08
- Advertising Roundup: AdAge's A-List, Google's Negotiating Tactics, and More
- AdAge names its A-List -- No magazine has been immune to the downturn in ad pages. Nevertheless, AdAge found ten standout publications that are bucking industry trends. [Source: AdAge pdf download] General Mills, Kraft launch "word-of-mouth networks" -- Even food companies are jumping on the social networking...
- Blog posts 2008-10-06
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