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line extension

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Why Johnson & Johnson Should Buy Prilosec From Procter & Gamble: When Procter & Gamble announced that it was getting out of its prescription pharmaceutical business, the obvious question was, "Why would P&G want to get rid of Prilosec OTC, the giant of the antacid category?" But CEO A.G. Lafley said that the company would keep Prilosec and Pepto Bismol, only...; Tags: Brand, Johnson & Johnson, Procter & Gamble Co., Line Extension, Sales Strategy, Branding, Sales Force Management, Sales, Marketing, Jim Edwards; Blog posts 2008-12-16

Additional Resources

Marketing Fashion Color for Product Line Extension in the Departmental Store Channel: Consumer demand, advances in manufacturing and retailing technology, and globalization contribute to an increasingly competitive domestic apparel market. In order to compete, retailers and manufacturers adopt aggressive product strategies designed to capture discerning consumers. A popular strategy for product line extension in the apparel industry is the addition of fashion...; Tags: Marketing, North Carolina State University, Sales Strategy, Globalization, Gender And Diversity, Retail, Sales Force Management, Strategy, Manufacturing, Sales, Management, Human Resources; White papers 2001-02-09
Boston Market Roasted Sirloin Earns Top MenuMasters Honor; USDA Choice Roasted Sirloin Wins Best Menu/Line Extension Award: GOLDEN, Colo. -- Boston Market has won the top honor in the Best Menu/Line Extension category in the 2006 Nation's Restaurant News MenuMasters Awards for its USDA Choice Roasted Sirloin meals. The annual awards focus on menu innovation and culinary leadership in the areas of foodservice research and development.; Tags: U.S. Department of Agriculture; Research articles 2006-04-17
TheSUBWAY.com Posts Stock Watch List: Line Extension and Acquisition!: TheSUBWAY.com names the following stocks to its Stock Watch List! MotivNation Inc. (OTC BB: MOVN), Linear Technology Corp. (NASDAQ: LLTC), LSI Logic Corporation (NYSE: LSI), Electronics Arts Inc. (NASDAQ: ERTS). MotivNation, Inc. (OTC BB: MOVN), an Orange County, California-based provider and manufacturer of "tools and toys for the...; Tags: acquisition, FINANCE, Investment, LSI Logic Corp., Nasdaq Stock Market Inc., stock; Research articles 2004-08-19
L.A.'s Gold Line extension project under way: Construction has begun on LACMTA's six-mile Gold Line extension to East Los Angeles. The $898.8-million, eight-station project is scheduled to open in 2009. The route will serve several densely-populated neighborhoods including Little Tokyo, Boyle Heights, and East L.A., generating up to 23,000 weekday riders by 2020.The main $600.4-million construction contract...; Tags: Washington Group International Inc.; Research articles 2004-09-01

Metropolitan Atlanta Rapid Transit Authority - Federal Transit Administration approves $305 million grant for construction of North Line extension: Metropolitan Atlanta Rapid Transit Authority: Won approval of a $305 million full funding grant from the Federal Transit Administration for construction of MARTA's North Line extension to North Springs, scheduled for completion by December 2000. The federal commitment is for 80% of the total cost of the project.; Tags: Metropolitan Atlanta Rapid Transit Authority; Research articles 1995-03-01
Gold Line extension stays on back burner.: By Gary Scott, San Gabriel Valley Tribune, Calif. Knight Ridder/Tribune Business News Feb. 25--County Supervisor Michael Antonovich on Thursday failed to muster the votes needed to list the planned Gold Line extension to Montclair as a top funding priority for...; Tags: Gold Line Inc.; Research articles 2005-02-25
Alstom says it will bid aggressively to win contracts for the extension of the metro network: Alstom says it will bid aggressively to win contracts for the extension of the metro network. Bidding for the extension of the Red Line from Bang Sue to Taling Chan, and the Purple Line extension from Bang Sue to Bang Yai is due to begin this month.; Tags: Alstom, network; Research articles 2007-04-01
The Celadon Group bank line extension; rates lowered: INDIANAPOLIS--BUSINESS WIRE--July 1, 1997--The Celadon Group, Inc. (NASDAQ:CLDN), announced today that the NBD Bank, NA and BankBoston have extended the Company's $30 million line of credit for two (2) years. The Company said the extension included more favorable interest rates reflecting Celadon's much improved financial position. ...; Tags: bank, Business Wire, FINANCE, Indianapolis; Research articles 1997-07-01
P&G'S SECRET: NEW EXTENSION REPLACES ULTRA: MARKETER HOPES NEW FORMULA TURNS PLATINUM INTO PRODUCT GOLD.: Procter & Gamble Co. this spring will roll out a line extension of Secret that it will tout as the strongest non-prescription deodorant protection on the market. Procter & Gamble Co. this spring will roll out a line extension of Secret that it will...; Tags: Procter & Gamble Co.; Research articles 1999-03-08
Critic Withdraws Protest against California's Gold Line Transit Extension.: By Lisa Mascaro, Daily News, Los Angeles Knight Ridder/Tribune Business News May 27--A key congressman whose opposition to the MTA's Gold Line extension threatened to halt this summer's groundbreaking reversed his position Wednesday. Gaining support from Rep. Ernest J. Istook,...; Tags: Gold Line Inc.; Research articles 2004-05-27
Los Angeles Metro Gold Line Extension moving forward: Los Angeles Metro Gold Line Eastside Extension construction is halfway completed, is on time and under budget, and construction workers have gone more than 1,000 days without a lost-time incident since construction began July 1, 2004. Opening date is scheduled for late 2009. The six-mile light rail line will...; Tags: Gold Line Inc.; Research articles 2007-06-01
RJR extends Winston line; RJR brand hopes silver is gold with extension; `no bull' theme continues.(R.J. Reynolds Tobacco Co.)(Brief Article): R.J. Reynolds Tobacco Co. thinks its newest smoke is as smooth as silver. And that's no bull. A campaign through Gyro Worldwide, Philadelphia, for S2-the latest Winston line extension, available in stores nationwide next month-leverages the 4-year-old ``No bull'' positioning that helped spark...; Tags: Philip Morris USA, R.J. Reynolds Tobacco Co.; Research articles 2001-05-21
World's longest automatic metro: construction for the civil works on Singapore's Marina Line extension is scheduled to begin by the end of 2001. Susannah Beer speaks with Alstom and Singapore Technologies Electronics about communication and signalling req: Construction work is underway on what is to become the world's longest fully automatic metro line. The new 5.4 km Manna Line will represent the first phase of an ambitious 36 km network project, which will circle the island of Singapore and link othe Construction work...; Tags: Alstom, electronics; Research articles 2001-11-01
WaiLAN Debuts New DeltaFire Digital Subscriber Line Access System at Networld + Interop Show in Atlanta; Announces New Additions to Sales Management Team: SAN JOSE, Calif.--BUSINESS WIRE--Oct. 12, 1998--WaiLAN Communications, Inc. today extended the range of its DeltaFire product line with the DeltaFire 250 Universal Digital Subscriber Line DSL Access System with integrated management capability. The company also announced two new additions to sales management. WaiLAN's DeltaFire 250 DSL Access System...; Tags: Networld Inc.; Research articles 1998-10-12
Microtest Expands MicroTools Product Line; MicroMapper, MicroNetBlink and MicroProbe Enhance Microtest's Entry Level Network Diagnostic Tools for Network Technicians and Installers: Business Editors/High-Tech Writers PHOENIX--BUSINESS WIRE--April 4, 2001 MicrotestR, Inc. (NASDAQ: MTST), the technology leader in network cable testing, added three new products to the MicroToolsTM line at the ISC West show in Las Vegas. The new tools, MicroMapperTM, MicroNetBlinkTM, and MicroProbeTM, join the flagship MICROSCANNERTM Pro in this...; Tags: Microprobe Inc.; Research articles 2001-04-04
Winston introduces Evo extension. (Product Spotlight).(advertisement): R.J. Reynolds Tobacco Company's Winston brand has launched in limited distribution nationwide a line extension -- the Evo Flask -- that offers two styles of an evolved premium-tobacco blend combined with a completely redesigned cigarette package. Evo Flask's rich and light styles are made from blends...; Tags: R.J. Reynolds Tobacco Co.; Research articles 2002-06-01
Okamoto unveils extension of Beyond BodiHeat brand: Okamoto USA recently unveiled its new packaging and brand line extension of its Beyond BodiHeat pads. The BodiWrap was created specifically for treating lower back pain by utilizing a stretchable belt with Velcro that allows for movement while keeping the heat where it is needed most. The neck and shoulder...; Tags: Okamoto Corp.; Research articles 2007-09-10
Boston transit agency weighs subway line extension.: By Anthony Flint, The Boston Globe Knight Ridder/Tribune Business News Oct. 12--"Next stop, Lynn" would be part of the lexicon of Blue Line conductors under an MBTA proposal to extend the subway branch from its terminus at Wonderland to Central Square in...; Tags: agency, Boston, Boston Globe, E-mail, Fax, Transportation; Research articles 2004-10-12
New Jersey Transit Line Extension Delayed by Manpower Problems.: By Pat R. Gilbert, The Record, Hackensack, N.J. Knight Ridder/Tribune Business News Mar. 9--Want to take a Pascack Valley Line train into Hoboken on a weekend? How about a trip to the city in the afternoon? Maybe you just want to commute...; Tags: NJ Transit; Research articles 2001-03-09