Line56 Media

News & Analysis

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• Apps Players "Destroying" Ecosystem

  BNET - 2006-05-15

  If application buyers have to go outside the ecosystem for innovation, the entire concept of enterprise suites could begin to crumble. Innovation is the key concept here, just as it has been in realms of business other than the software industry. The brand owners allow more and more of the...

  Tags: Ecosystem, Line56 Media, Channel Management, Branding, Leadership, Strategy, Marketing, Management

• American Companies: Ready to Compete?

  BNET - 2006-01-10

  Some American businesses have been extraordinarily successful in gaining productivity increases to help to reduce costs, increase quality and improve customer satisfaction, worldwide competitiveness and profitability. But, when productivity is not, or becomes no longer, cost competitive then businesses tend to find ways to outsource or offshore functions in order...

  Tags: Customer Satisfaction, Line56 Media, Product Marketing, Marketing

• Tapping the Service Supply Chain

  BNET - 2005-06-07

  The aftermarket has become the new frontier for manufacturers - providing significant opportunity for increasing revenue, strengthening customer relationships and building more dynamic product lifecycles. Industry giants and small companies alike that transform their businesses into service-centric organizations will realize multi-million dollar savings and increased customer satisfaction-a winning combination. Traditional...

  Tags: Supply Chain, Service, Line56 Media, Aftermarket, Supply Chain Management (SCM), Product Marketing, Strategy, Operational Accounting, Enterprise Software, Software, Marketing, Management, Finance

• Knowledge-Powered Service

  BNET - 2004-05-25

  Across industries, profit margins are being squeezed as enterprises face relentless competition and customers increasingly regard products as commodities. These market conditions are driving enterprises to distinguish themselves through the delivery of exceptional customer service in order to increase customer satisfaction and retention. At the same time, enterprises expect improvements...

  Tags: Knowledge, Enterprise, Line56 Media, Product Marketing, Customer Relationship Management (CRM), Strategy, Marketing, Enterprise Software, Software, Management

• Cashing Out: How to Maximize the Sale of Your Business

  BNET - 2003-06-18

  You wouldn't think of selling your home without first sprucing up the outside, applying a fresh coat of paint and cleaning the house, but it's surprising how little thought is put into sprucing up a business to maximize value before it is sold. Positioning your business for sale involves long-range...

  Tags: Business, Line56 Media, Strategic Planning, Branding, Strategy, Management, Marketing

• The Kinks Of Outsourcing

  BNET - 2003-05-22

  From the executive summary: ‘While it was never easy to manage internally, many extended supply chains today look like an association of partners carrying the brands of companies that were once vertically integrated. Outsourcing has allowed these brands to focus on product development and sales and marketing strategy, but execution...

  Tags: Brand, Line56 Media, Product Development, Outsourcing, Branding, Research & Development, Business Operations, It Operations, Outsourcing & Subcontracting, Marketing

• The Offshore Value Chain

  BNET - 2003-03-27

  The impressive rise of offshore software development and business process outsourcing in India and elsewhere during the late 1990s certainly took a beating because of the economic downturn in the U.S. and Europe that arrived shortly thereafter. But now that the bottom has settled in and IT staffs have been...

  Tags: Offshore, Value Chain, Line56 Media, Business Process Outsourcing (BPO), Outsourcing, Software Development, Channel Management, Operational Planning, It Services, It Operations, Business Operations, Outsourcing & Subcontracting, Software/Web Development, Marketing

• Your Customer, Your Boss

  BNET - 2003-01-01

  This article is about fundamental business shift which is taking place—companies' strongly focus on Products which are shifting to an equally strong focus on customers. The entire interaction that a company has with its customers is being scrutinized and dissected with one thought in mind: to win and retain the...

  Tags: Customer, Line56 Media, CRM, Advertising & Promotion, Customer Relationship Management (CRM), Enterprise Software, Marketing, Software

• CRM Magazine and Field Force Automation

  - 2002-02-15

  Two high-tech titles launched in 2000 have both closed. CMP Media New York has ceased publication of N-Business, a monthly launched in October 2000 to cover the "mobile economy" and the mobile business market. Also, Line56 Media (Los Angeles, CA), a company that purchased CRM Magazine and Field Force Automation...

  Tags: automation, CRM, Line56 Media, MARKETING, mobile, monthly

• A Balanced Approach

  BNET - 2001-09-01

  From the executive summary: ‘Balanced Scorecard BS is a tool that CEOs and other top executives use to articulate a strategy and objectives and to translate strategy into an actionable, measurable plan. It also can help in communicating goals to the staff members who are responsible for components of the...

  Tags: Line56 Media, Balanced Scorecard, Knowledge Management, Strategy, Marketing, Marketing Research, Enterprise Software, Software, Management