Resources

1 Resources for

linkworks

Stupid Marketing Stories: A while back, I explained how to prevent marketing geeks from issuing embarrassing press releases. That post elicited some complaints, evidently from marketing geeks, who resent my attitude towards marketing. Here is a representative quote, verbatim: “This is the stupidest story I ever stumpled onto.” Well, that...; Tags: General, marketing, Marketing research, Geoffrey James, Corporate Marketing, HERE IS, Percussion, LinkWorks, Digital Equipment Corp.; Blog posts 2007-04-20

Excalibur Technologies International licenses Excalibur TRL for integration into DEC's linkworks: SAN DIEGO--BUSINESS WIRE--April 3, 1995--Excalibur Technologies (NASDAQ:EXCA) announced today that the Belgium-based document imaging VAR, PCS, has signed an agreement with Digital Equipment Corporation to integrate the Excalibur TRL Text Retrieval Library into its Linkworks groupware application.; Tags: Digital Equipment Corp.; Research articles 1995-04-03
Stupid Marketing Stories: Stupid Marketing StoriesSome additional background...Someone brought this to my attention and I wanted to add a few comments:It was our goal to come-up with a "memorable" product name that would be different from the traditionally boring DEC product names usually coined by techies. It was DECs CEO who thought the...; Tags: Digital Equipment Corp., marketing, product name, Stupid Marketing; Discussion threads 2007-04-20
Optinet wins Cyprus work process contract. (Central Bank of Cyprus): Herzliya Pituakh-based Optinet has been awarded a work process management project by the Central Bank of Cyprus. Installation of Optinet products designed to enable the implementation of efficient work group processes is already underway at the bank's headquarters. An Optinet spokesperson explained...; Tags: Bank of Cyprus Ltd.; Research articles 1997-02-14