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lionel boxer

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Using Positioning Theory to Make Change Happen: This paper suggests that the dynamic interplay between people can make change happen or obstruct it from happening. Drawing on positioning theory, an explanation will be put forth, that first requires the reader to discard reliance on static roles to define organisations. By acknowledging that people constantly adopt and defend...; Tags: Continuous Improvement, Positioning, Lionel Boxer, Positioning Theory, Branding, Marketing; White papers 2001-02-16

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Your Work The 7 Interview Questions You Must Ask

The 7 Interview Questions You Must Ask

Forget 'What are your strengths and weaknesses?' If you want to get the real dope on prospective employees, ask job candidates these seven questions.
Your Industry Google's Secret Weapon for Chrome OS: YouTube

Google's Secret Weapon for Chrome OS: YouTube

Yesterday Google showed off its forthcoming Chrome OS, leaving many to wonder how exactly the company will monetize it. The answer: it won’t. Since Google derives 97% of its revenue from online ads, it simply wants you using a computer that is always online. Specifically, it wants you on a computer that is one click [...]
Your Money Death in the Family: 12 Things to Do Now

Death in the Family: 12 Things to Do Now

Hang onto this essential checklist, so you’ll know what to do when the time comes.