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Dow Jones Description
Upshot is a marketing agency that excels in understanding consumers and their ever-changing behavior. This consumer understanding, informed by our research and planning department, provides the foundation for all of our strategies and creative executions. Ultimately, understanding how a consumer changes throughout their daily journey allows us to speak to them at the right time, with the right message and at the right touch points. We currently focus on five core disciplines that measurably change consumer behavior: Promotion, Event/Viral, Collaborative Marketing, Retail & Environmental Design and Integrated Communications. Upshot is a subsidiary of EMAK Worldwide (Nasdaq: EMAK).
Number of Employees 156
Peer Companies
NAICS Code Advertising Agencies: 541810
News & Analysis
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liquidity and upshot - All News and Analysis
The Pricing Spread End Game.
- 2008-02-01
Maker/taker spreads have collapsed. While exchanges and ECNs have pushed their rebates higher over the past several months to attract limit-order traders, their liquidity-taker charges hit a Securities and Exchange Commission-imposed ceiling for access fees at 30 cents per 100 shares. The...
The Pricing Spread End Game
- 2008-02-01
Maker/taker spreads have collapsed. While exchanges and ECNs have pushed their rebates higher over the past several months to attract limit-order traders, their liquidity-taker charges hit a Securities and Exchange Commission-imposed ceiling for access fees at 30 cents per 100 shares. The upshot is that spreads have decreased...
Liquidity: what it is and why it matters.
- 2007-07-17
'Liquidity' isn't just techno-babble. It matters - and it can be measured. Chris Dillow "It's a liquidity-driven rally." This is the cliche of many market pundits. However, just because something is said by a pompous oaf does not make it wrong. Rises in global...
Will the Hybrid Fly? The Big Board has to please both the Buyside and the Floor
- 2006-01-01
The buyside wants an ECN. The traders on the floor want an electronic replica of the floor. The New York Stock Exchange is trying to please both. Will the hybrid' fly? Will it pass muster with the Securities and Exchange Commission? And, if so, will the buyside use it? ...
Will the Hybrid Fly? The Big Board has to please both the Buyside and the Floor.
- 2006-01-01
The buyside wants an ECN. The traders on the floor want an electronic replica of the floor. The New York Stock Exchange is trying to please both. Will the hybrid' fly? Will it pass muster with the Securities and Exchange Commission? And, if so, will the buyside...
- 1
Industry Transcripts by Seeking Alpha
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infoGROUP, Inc. Q3 2009 Earnings Call Transcript
on Nov 04, 2009about IUSA
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Valassis Communications Q3 2009 Earnings Call Transcript
on Oct 29, 2009about VCI
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Acxiom Corporation F2Q10 (Qtr End 09/30/09) Earnings Call Transcript
on Oct 28, 2009about ACXM
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Interpublic Group of Companies Inc. Q3 2009 Earnings Conference Call
on Oct 28, 2009about IPG
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Local.com Corporation Q3 2009 Earnings Conference Call
on Oct 27, 2009about LOCM
Glass Door
Advertising Industry Companies
| Company | Employer Rating |
| Interpublic Group |  |
| Omnicom |  |
| ChoicePoint | |
IndustryTop Rated
- News America Talks Tough on Valassis Appeal But Borrows $1B, Just in Case 5 votes
- Clients Overcharged by News America Listed in Court; Sara Lee: NAM "Is Raping Us and Enjoying It" 5 votes
- Insignia Uses Valassis Trial to Bludgeon News America in Minn. Federal Case 4 votes
- Insignia Wins Ruling v. News America; Stage Set for Another Antitrust Trial in POP Biz 4 votes
- Valassis v. NAM Federal Trial Set for February; Judge Denies Pretrial Motions 3 votes
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