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- How to Buy a Great Mailing List
- The article states that nothing is as bad as mailing to the wrong list. Poor list selection is the worst mistake one can make in direct mail. Anyone can put a direct mail piece together and drop it off at the post office (barring disgruntled post office workers wielding semi-automatics)....
- White papers 2003-01-01
Additional Resources
- Picking a winning list: put your list selection skills to the test. Do you know what will make a particular list work for a given mailing?
- Choosing among lists for a direct marketing campaign can be a devilish undertaking even for the sharpest circulation executive. Sometimes the list that should work bombs, while the one with only a peripheral connection to the campaign does exceedingly well. What can be especially difficult is deciding between two...
- Research articles 1990-09-01
- Criteria to Help You in Your B-to-B B-mail List Selection.
- "In the direct mail and brokerage communities, the issue of permission is the most important" question in terms of list selection, notes Deb Goldstein, president of IDG List Services in Framingham, MA. While Goldstein believes permission is of vital importance, she pinpoints a host of other...
- Research articles 2000-12-01
- Quality control: marketing success is driven by intelligent list selection. But, between agencies and brokers, obtaining quality data is a costly exercise. David Reed asks if marketers are taking the most effective route. (Buying Dm).
- WITHOUT LISTS AND DATA, there is no direct marketing. Direct mail is the obvious by-product of a database, but it is by no means the only one. Telemarketing and e-marketing both rely on the availability of contact details. And, ultimately, direct marketing depends on being able to profile customers, prospects...
- Research articles 2003-04-25
- Selection near: 5 finalists vying to be CalPERS CEO; 2 state employees reported at top of list of candidates.(News; Fred Buenrostro, Gerald H. Goldberg, Thomas Higgins, Clark Kelso, Robert Aguallo)(Brief Article)(Statistical Data Included)
- Byline: Joel Chernoff SACRAMENTO, Calif. - The CalPERS board this week hopes to pick the system's next leader from a list of five finalists. Selection of a new chief executive is viewed as critical to bringing stability to the $135 billion Calif...
- Research articles 2002-09-16
- Twitter scrapping its suggested user list
- PUTRAJAYA, Malaysia - Social-media site Twitter plans to scrap its hand-picked list of "suggested users" to follow after controversy erupted over the selection of people on the list, a company executive said Monday. Twitter co-founder Biz Stone said the company was seeking a more systematic way to introduce its prominent...
- News items 2009-11-16
- SOME GUIDELINES FOR Fastener Design and Selection
- Q Is there a published comprehensive list of practices for selection of fasteners for joint design? A The aerospace companies have their own proprietary design manuals and many other large companies have their own design books. Howevet; none of them have a complete list of preferred practices. Most experienced engineers...
- Research articles 2007-01-01
- Baltimore sets selection process for NDU work at Fort McNair. (Installations and Facilities).
- The Baltimore District will manage a major contract for expansion of the National Defense University at Fort McNair in Washington, D.C. Under DACA31-03-R-0030, the District's contract office will employ a two-step selection process. In the first phase applicants will be required to submit technical competency and...
- Research articles 2003-04-30
- PaineWebber Inc. adds Barrick Gold Corp. to its Focus List
- NEW YORK--BUSINESS WIRE--April 5, 1995--PaineWebber Inc. announced today that it has added Barrick Gold Corp. (NYSE:ABX) to its group of stocks known as the PaineWebber Focus List.The Focus List is a dynamic, carefully chosen list of no more than 30 select companies that the firm has rated buy or attractive.The...
- Research articles 1995-04-05
- Mastering the Web : Here's How to Get the Most Out of This Valuable Site Selection Resource
- The Web has become an indispensable tool for corporate site selection. Its impact is greatest during the "drill down" stage. This involves identifying a short list of– typically three to five–finalist locations from an initial universe that might comprise hundreds of communities. This article addresses the use of Web-based information...
- White papers 2002-06-01
- The fuse-selection checklist: a quick update.
- To be complete, a fuse-selection checklist now must include the [I.sup.2]t parameter. A quick review of this checklist makes it easy to select a fuse for a specific application. Using fuses in electronic circuits for overcurrent protection is an established practice. Likewise, a fuse...
- Research articles 1996-09-26
- PaineWebber adds Royal Dutch Petroleum and Nalco Chemical to its Focus List
- NEW YORK--BUSINESS WIRE--Jan. 4, 1995--PaineWebber Inc. announced today that it has added Royal Dutch Petroleum (NYSE:RD) and Nalco Chemical Corp. (NYSE:NLC) to its group of stocks known as the PaineWebber Focus List.The Focus List is a dynamic, carefully chosen group of no more than 30 select companies that the firm...
- Research articles 1995-01-04
- ANDYs Crowdsource Jury Selection
- Co-chairs Michael Lebowitz and Ty MontagueNEW YORK The International ANDY Awards is crowd sourcing its jury selection, said show co-chairs Ty Montague and Michael Lebowitz. Beginning today at electthejury.com, members of the global ad community can vote for and nominate potential jurors for the 2010 International ANDY Awards. "Our hope and our...
- News items 2009-10-06
- BIA area director's list shortened by one
- David Melmer Indian Country Today Lakota Times 01-19-1995 BIA area director's list shortened by one. By David Melmer Indian Country Today EAGLE BUTTE - The Dakota Territory Chairman's Council and tribal councils throughout the Aberdeen area have been...
- Research articles 1995-01-19
- Orchestream Named to Prestigious Red Herring 100 List
- Business Editors/High-Tech Writers NEW YORK--BUSINESS WIRE--May 11, 2000 Orchestream, the IP service activation software company, has been named to Red Herring magazine's distinguished "Red Herring 100" list. The list, which appears in the June issue of the magazine, is described as "Red Herring's selection of the 50...
- Research articles 2000-05-11
- Merit Medical Systems Selected to Forbes List of 200 Best Small Companies in America
- Business Editors & Health/Medical Writers SOUTH JORDAN, Utah--BUSINESS WIRE--Oct. 15, 2002 Merit Medical Systems Inc. (NASDAQ: MMSI) announced its selection to Forbes Magazine's 2002 list of the 200 Best Small Companies in America. Merit Medical received the ranking of 53. Last year, Merit's ranking on the Forbes list...
- Research articles 2002-10-15
- Wine List awards deadline approaches - News Digests - National Restaurant Association Educational Foundation's Wine List Awards - Brief Article
- CHICAGO -- The National Restaurant Association Educational Foundation will grant its second annual WINE LIST AWARDS at this year's Monterey Wine Festival in Monterey, Calif., April 4. The applications for the awards are available online at www.montereywine.com or by calling (800) 765-2122, Ext. 313. Deadline for entries is Jan. 31....
- Research articles 2003-01-20
- MITRE Named to the ''Best Places to Work in IT'' List for Second Year in a Row
- BEDFORD, Mass. & MCLEAN, Va. -- International Data Group's Computerworld has named The MITRE Corporation to its "Best Places to Work in IT" list for the second year in a row. MITRE ranked eighth on the list of 100 companies. Selection is based on a comprehensive survey of each organization's...
- Research articles 2006-06-21
- Forbes Magazine Ranks NetScout Systems #22 On List of Top 200 Best Small Companies in America
- Business/Technology Editors WESTFORD, Mass.--BUSINESS WIRE--Oct. 17, 2000 NetScout Systems, Inc. (NASDAQ: NTCT), the leading provider of infrastructure performance management solutions, today announced that it has been included in Forbes magazine's annual list of the 200 Best Small Companies in America. NetScout was ranked 22nd overall on the...
- Research articles 2000-10-17
- New York Public Library names 2004 Best of Reference list.(news and notes)
- NYPL's Best of Reference is an annual list of books, websites, and electronic resources selected by a committee of librarians for their usefulness in local branch collections. Selection criteria include value and appropriateness for branch collections, organization of material, style of presentation, and authority of author/editor....
- Research articles 2004-10-01
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