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- Liverpool F.C. to Replace Carlsberg as Lead Sponsor on Sept. 18
- Liverpool F.C. has struck a new shirt-sponsor deal to replace Carlsberg, according to the Times. The new sponsor will be unveiled Sept. 18. Standard Chartered has previously been mentioned as a contender for the spot. by Jim Edwards
- Blog posts 2009-09-11
- Liverpool Sign Standard Chartered to £80M Deal; Replaces Carlsberg
- Liverpool F.C. has replaced lead sponsor Carlsberg with Standard Chartered in an £80 million deal worth £20 million annually for four years, according to the Times. If confirmed on Sept. 18, the deal would move Liverpool to the joint No.1 position, with Manchester United and Aon, in terms of football...
- Blog posts 2009-09-12
- Liverpool's Standard Chartered Deal May Be Bigger Than Man. Utd's Pact With Aon
- Here's a tiny factoid that makes you think: Was this deliberate? Liverpool F.C.'s £80 million sponsorship deal with Standard Chartered is actually worth £81 million due to an incremental bonus incentive, The Daily Mail reports. If true, that would give Liverpool ever-so-slightly more money for their shirt than arch-rivals Manchester...
- Blog posts 2009-09-18
- Liverpool F.C. Wants £240M for Naming Rights to Stanley Park ... Or Does It?
- Even as Liverpool F.C. owners George Gillett and Tom Hicks pursue a £240 sponsorship for naming rights to the club's planned new stadium, fans urged the pair to exit the club. Fans dislike the debt Hicks and Gillett have laden on the club. The owners went some way to proving...
- Blog posts 2009-09-22
- Liverpool F.C. Confirms It Wants £250M for New Stadium Sponsorship; Debts Leave It No Choice
- Liverpool F.C. owner Tom Hicks says he wants to sell naming rights to the club's new stadium for £250 million -- a record deal in football and possibly all of sport. The confirmation -- in The Times -- came a couple of days after Chelsea F.C. said it was on...
- Blog posts 2009-11-10
Additional Resources
- Liverpool F.C. Might Replace Carlsberg as Shirt Sponsor
- Liverpool F.C. "might be considering new sponsors" to replace Carlsberg, according to Ian Ayre, commercial director at the club. The news came at a meeting between Ayre, a candidate to become CEO of the club, and a supporters group. by Jim Edwards
- Blog posts 2009-06-09
- Liverpool F.C. Seek £80 Mil. Deal With Carlsberg, But the Brewer May Not Easily Be Replaced
- Liverpool F.C. want lead sponsors Carslberg to match the £80 million deal that Aon struck with Manchester United earlier this month, according to the Times. Such a deal would be priced at roughly £20 million a year. Currently, Carslberg pays only £7.2 million a year through 2010. by Jim Edwards
- Blog posts 2009-06-25
- Standard Chartered Eyed in £15M Liverpool F.C. Sponsor Deal
- Standard Chartered is a candidate to replace Carlsberg as lead sponsor of Liverpool F.C. for the price of £15 million a year, according to the Daily Mail. That's almost twice what the brewer pays, £7.5 million. by Jim Edwards
- Blog posts 2009-08-07
- Chelsea F.C. Disowns Fox Host in Ad Boycott
- Chelsea F.C. has disowned Fox Soccer Channel host Steven Cohen over his remarks about the death of 96 Liverpool F.C. fans in a stadium crush in 1989. It is the latest turn in an increasingly strange fight between Cohen, fans of Liverpool who have urged a boycott of him, and...
- Blog posts 2009-07-24
- Carlsberg Confirms Talks With Liverpool on £7.5M Sponsor Pact
- Forbes published a highly misleading headline yesterday: "Carlsberg And Liverpool Might Part Ways." A closer inspection shows that the opposite is probably the case -- the brewer will likely stick with Liverpool F.C., with whom it currently has a £7.5 million a year sponsor deal. by Jim Edwards
- Blog posts 2009-08-06
- Advertisers Abandon Fox Soccer Channel Host After He Blames Liverpool Supporters for 96 Deaths in Stadium Crush
- Advertisers on Fox Soccer Channel in the U.S. have pulled out of shows linked to British presenter Steven Cohen after he made remarks blaming Liverpool F.C. supporters for the death of 96 of their fellow fans at the Hillsborough football stadium in Sheffield, England, 20 years ago. by Jim Edwards
- Blog posts 2009-05-15
- Audi's Proposed £90M Sponsor Deal With Bayern Munich Could Be Football's Biggest Ever
- If Bayern Munich pull off their £90 million deal with Audi it could vault the German club to the top of BNET's Global Football Sponsorship Deal League see below. Currently, Bayern sit at fourth with a pact with T-Home worth £17 million a year (£68 million over four years). ...
- Blog posts 2009-11-04
- Arsenal's £100M Sponsorship Deal With Emirates No Longer Looks Like a Good Deal
- Arsenal F.C.'s sponsorship pact with airline Emirates once looked like a good deal for the club: The Gunners received £100 million for a 15-year lead sponsorship contract in 2004. But five years in, that deal looks less like a lottery win and more like a millstone. Arsenal receives far less...
- Blog posts 2009-07-15
- Geico Joins Ad Boycott of Fox's Beck Over "Obama Is Racist" Remarks
- Geico has joined four other advertisers in pulling its ads from Fox News Channel's Glenn Beck show after Beck called President Obama a racist. Geico pledged to send its Beck money to "other network programs," which sounds like the dollars are shifting elsewhere on Fox, not leaving Fox entirely. In...
- News items 2009-08-12
- Q&A: Fox's Steven Cohen on the Advertiser Boycott Over His Remarks on Soccer Stadium Deaths
- Steven Cohen, the host of Fox Football Fone-In and Sirius XM's World Soccer Daily, is battling fans of Liverpool F.C. who are urging advertisers to abandon his shows after he blamed them for 96 deaths at a soccer stadium in 1989. Cohen agreed to do a Q&A with BNET about...
- Blog posts 2009-06-24
- Fox Axes Host in Ad Boycott Over Soccer Stadium Deaths
- Steven Cohen, the Fox Soccer Channel personality, has been replaced as a host of Fox Football Fone-In by Eric Wynalda, the former U.S. national team star, according to USA Today's soccer blog. The move came after a months-long advertising boycott called for by fans of Liverpool F.C. by Jim Edwards
- Blog posts 2009-07-29
- Steven Cohen Abandons Sirius Radio Show Following Advertiser Boycott
- Steven Cohen, the Fox Soccer Channel host axed from his show following an advertiser boycott urged by fans of Liverpool F.C., abandoned his Sirius XM radio show on Friday amid allegations of threats and censorship. by Jim Edwards
- Blog posts 2009-08-22
- Autopsy: Steven Cohen and the Ad Boycott That Ended His Career
- The news that Steven Cohen has lost both his Fox Soccer Channel TV show and his Sirius XM radio show following an advertiser boycott urged by Liverpool F.C. fans does not sit comfortably with me. As a journalist of sorts, it is always worrying when someone is literally driven off...
- Blog posts 2009-08-25
- Bayern Munich Signs Deutsche Telekom to Largest Ever Football Sponsorship Deal
- Bayern Munich has landed the biggest lead sponsorship deal on the planet: £25.5 million (€25 million, $37.3 million)a year from Deutsche Telekom, whose T-Home brand adorns the Bundesliga team's shirts. The deal -- which runs through 2013 -- puts Bayern atop BNET's Global Football Sponsorship Deal League see below, vaulting...
- Blog posts 2009-11-20
- Soccer-England: 2002-2003 English F.A. Cup Matches.
- Jan 27, 2003 The Sports Network via COMTEX FIFTH-ROUND PROPER: (to be played February 15-16) -------------------- Manchester United - Arsenal Southampton or Millwall - Norwich C Palace or Liverpool - Gillingham or Leeds United Wolverhampton...
- Research articles 2003-01-27
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