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lizk

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New, Easier Comments Feature: After lurking on the site as one of the new product managers for BNET, I wanted to use my first post to let you know about a new site feature that will be debuting shortly. Our comments will soon be displayed in a...; Tags: Online Communications, Branding, E-mail, Username, Product Manager, Marketing, LizK; Blog posts 2008-07-29

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Your Work Five Ways to Speak Like Obama

Five Ways to Speak Like Obama

Barack Obama is a master at grabbing and keeping his audience's attention, which is the number one goal of any public speaker. How does he do it? Here are five key lessons from Obama's rhetorical playbook.
Your Industry Why a Drug-Ad Ban Would Be Good for Big Pharma

Why a Drug-Ad Ban Would Be Good for Big Pharma

The drug business spends $5 billion a year on advertising and yet studies continue to emerge suggesting that hundreds of millions of those dollars are wasted. Perhaps it’s time to consider whether more restrictions on drug ads might, counterintutively, benefit the industry. BusinessWeek reports that a survey by research company Verilogue of 12,500 recorded conversations between [...]
Your Money Death in the Family: 12 Things to Do Now

Death in the Family: 12 Things to Do Now

Hang onto this essential checklist, so you’ll know what to do when the time comes.