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- Local Advertising Service Targets Those Who Gotta Go
- Local Advertising Service Targets Those Who Gotta Gonever imaginedhahaha..never imagined a website like that. useful though, yes.RE: Local Advertising Service Targets Those Who Gotta Gowow. me either!
- Discussion threads 2007-12-17
Additional Resources
- Local Advertising Service Targets Those Who Gotta Go
- The hubbub over the iPhone this summer had a lot to do with its sleek, crave-worthy design, but it also had a lot to do with the implications of smart phones for advertising. Local advertising can be a whole lot more local as potential customers search for everything from coffee...
- Blog posts 2007-12-05
- US search giant Google flies balloon ads on local map service
- SAN FRANCISCO AFP — Google announced that it has added advertising balloons to its local mapping service, a move that provides the US online search giant another way to make money. Paid ads for businesses will hover above their locations on the map in response to specific search requests,...
- Research articles 2006-03-31
- el-gooG â€" Google Gets Local Backwards
- A year after Google acquired their company dMarc as the basis for Google Audio Ads ads on radio stations , brothers and company founders Chad and Ryan Steelberg have left the company. It’s easy to read too much into their departure since many purchase contracts...
- Blog posts 2007-02-18
- TV Stations Must Reinvent Local News To Survive
- Here's a little-known fact: Local TV stations depend heavily on their news operations, which typically account for about half their revenues. As a result, they're also highly vulnerable to the death spiral that's overtaken newspapers as news migrates to the Web. But there may be a way...
- Blog posts 2009-09-09
- Affinity Internet Debuts Online Marketing Service for Local Businesses; ValueTraffic Local Allows Small Business Owners to Limit Ad Views to Specific Geographic Areas
- FORT LAUDERDALE, Fla. -- Affinity Internet, the leading web services provider for small businesses, today made online advertising a truly local affair with the debut of ValueTraffic Local, a service that allows small business to target their online advertising to web searchers in specific geographic areas.
- Research articles 2005-08-09
- TCI's 'Headend in Sky' not ready for local ads. (Tele-Communications Inc.)
- Cable operators who use Tele-Communications Inc.'s so-called "Headend in the Sky" won't be able to run local advertising on its digitally compressed channels for at least a year after the service launches, according to TCI officials. &q Cable operators who use Tele-Communications...
- Research articles 1994-12-05
- NBC/Outside.in Launch Hyper-Local News Model
- Welcome to the future. Fire up your browser, and go to this part of NBC New York's website. Do you see that window at the left labeled "Local Hot Spots?" Please click on one of the circles. I clicked on Houston Street, and it yielded 120 blog...
- Blog posts 2009-01-15
- ESPN's Bodenheimer Thinks Big For Local Sites; Actions? Not So Fast
- ESPN (NYSE: DIS) is getting ready to launch two new local sites for a total of five across the country that could serve as the starting point for a 20-city network, ABC Sports President George Bodenheimer told Reuters at the news service’s Global Media Summit. But almost as soon...
- External links 2009-12-01
- Local Ad Startup Yodle Raises $10 Million C Round. What Does That Mean? [MediaMemo]
- Venture capitalists and other investors are still willing to put money into Web/tech/media startups. But their terms are getting tougher, for obvious reasons. One startup founder I talked to last week described his last round of funding, completed in December, as akin to "getting shot in the head". Bear that...
- News items 2009-08-07
- Time Warner Cable Upgrades Wisconsin and Eau Claire Local Advertising Capabilities with SkyConnect's Digital Ad Insertion
- BOULDER, Colo.--BUSINESS WIRE--Jan. 22, 1997--SkyConnect, a leader in digital ad insertion and advertising automation technologies, has been selected by Time Warner Cable to provide digital ad insertion technologies for nine cable head ends in its Eau Claire and Milwaukee service areas. More than 270,000 Greater Milwaukee area...
- Research articles 1997-01-22
- Google in talks with TPI to launch local search service in Spain
- MADRID AFP — The US Internet search company Google is reportedly negotiating an agreement with Spanish publishing and advertising group TPI for the launch in Spain of its guide and search engine Google Local. Sources close to both companies consulted by AFP neither confirmed nor denied the report in...
- Research articles 2006-04-06
- Localizing Marketing Programs for Diverse Markets
- Since conditions vary from market to market, particularly when a company is selling internationally, it is important to adapt or "localize" marketing programs. This could mean shifting to an entirely new strategy, or just making tactical changes to promotions, copy, language, photos, or other elements. What You Need to...
- Articles 2007-11-20
- Centralizing Retailer and Distributor Marketing Programs
- As with any marketing campaign, consistency is key when you are implementing marketing programs with your retailers or distributors. Managing these programs centrally helps ensure consistency and efficient use of funds, so that you communicate your message—and your brand—as strongly as possible.What You Need to KnowWhy can't local outlets develop...
- Articles 2007-05-01
- Salem Communications Q1 2007 Earnings Call Transcript
- Question-and-Answer SessionOperator Thank you. At this time I remind you if you would like to ask a question, press *, and then 1, on your telephone. Thank you. Our first question is coming from Victor Miller from Bear Stearns Victor Miller - Bear Stearns Good...
- Earnings calls 2007-05-09
- The Big Portals' Battle For Local
- The local space is heating up, with the number of hyperlocal news startups growing by the month and the big-three portals also doubling down. Given their big traffic numbers and financial might, it’s with the big portals that things could get interesting. AOL (NYSE: TWX), MSN and Yahoo (NSDQ:...
- External links 2009-12-04
- Determining Your Advertising Objectives
- Clear objectives for an advertising campaign are essential. Do you want to generate leads or encourage brand switching? It's important to decide before your campaign begins, so you can design y0ur campaign to achieve your goals. In addition, the results should be measurable so that you can be sure the...
- Articles 2007-05-03
- Linktone Q4 2006 Earnings Call Transcript
- Question-and-Answer SessionOperator Operator Instructions We will go to Wendy Huang with Evolution Securities. Wendy Huang - Evolution Securities Thanks for taking my questions. I have two questions. First, could you give me a breakdown for the next quarter’s revenue guidance? Now you have guided...
- Earnings calls 2007-03-08
- Local TV Turns to the Web
- Times are tough for all media, and local TV stations are no exception. But there are some promising online revenue trends for local stations that, while not substantial enough to offset double-digit revenue drops predicted in 2009, will at least soften the blow. Local television ad revenue...
- Blog posts 2008-12-12
- Interview: Outside.in's Josephson On Where The Local-Ad Market Is Headed
- Outside.in, which has raised $12 million over the last two years, got its biggest endorsement to date this week with CNN’s announcement that it would invest in the hyperlocal aggregator as part of a $7 million funding round. But perhaps as noteworthy was CNN’s decision to adopt Outside.in’s feeds....
- External links 2009-12-09
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