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- local advertising Service Targets Those Who Gotta Go
- Local Advertising Service Targets Those Who Gotta Gonever imaginedhahaha..never imagined a website like that. useful though, yes.RE: Local Advertising Service Targets Those Who Gotta Gowow. me either!
- Discussion threads 2007-12-17
- local advertising Service Targets Those Who Gotta Go
- The hubbub over the iPhone this summer had a lot to do with its sleek, crave-worthy design, but it also had a lot to do with the implications of smart phones for advertising. Local advertising can be a whole lot more local as potential customers search for everything from coffee...
- Blog posts 2007-12-05
- David Waxman: New Opportunity in Old Media
- Think globally, act locally. That type of thinking helped David Waxman, co-founder of internet-based ad agency Spot Runner tap into the multi-billion local TV ad market. While other firms were concentrating on the big fish and networks, Waxman and his partner Nick Grouf saw a huge opportunity in aggregating the...
- Videos 2007-12-04
- Alex Nocifera: Scaling Your Business
- How do you have your business win amidst global change? Alex Nocifera knows. His Ripple provides tens of millions of impressions for advertisers big and small each month through its network of in-store hi-def displays. It's also a hit with customers in locations such as Coffee Bean & Tea Leaf...
- Videos 2007-11-27
- local advertising on the Internet
- While search engine advertising has been a great advertising medium for businesses capable of or interested in marketing their products and services to a national or international audience, the effectiveness of this type of advertising was limited for businesses interested in advertising to a local market until very recently. Local...
- White papers 2006-03-10
Additional Resources
- Successful Local Retail Advertising Strategies
- This article is about the Successful Local Retail Advertising Strategy. Successful Local Retailers use following Advertising Strategies like Strong Positioning Image –USP * Consistency * Media Vehicle Dominance * Sell Something More Profitable Than Low Price * Avoid the Sale Syndrome *. ...
- Webcasts
- Here's Why Your Advertising Isn't Working
- Small town advertising isn't as easy as most people think. Most small towns are generally limited to two principal media...radio and the local newspaper. TV, though sometimes available and used on occasion, is often cost prohibitive for many businesses. The problem with small town advertising is often the same as...
- White papers
- How To Buy Radio Advertising Time
- From the executive summary: ‘When it comes to small town advertising one of the most effective is radio. Many small towns do not have newspapers or TV stations but many have radio stations. And, local residents listen to hometown stations and react to the advertising presented on them. The good...
- White papers 2003-01-01
- Free Lunches Are Few, Even for Publicity
- Just as some people really do win at the lottery, there are times that free advertising works. But usually, it doesn't. To get "free" publicity in the media, one usually have to really do something or offer something outstanding. If the media existed mainly to give away its stock in...
- White papers 2002-09-09
- Local Search Engine Marketing: Profitable Tactics for the Lodging Industry
- Blizzard Internet Marketing invariably see a gain in organic rankings after optimizing a website for appropriate local search terms. Local platform placement is normally enhanced as well, and pushing the data out to a multitude of local platforms allows the clients to enjoy a widespread presence on the web. By...
- White papers 2007-02-13
- International Advertising
- International advertising entails dissemination of a commercial message to target audiences in more than one country. Target audiences differ from country to country in terms of how they perceive or interpret as well as in levels of literacy and languages spoken. International advertising is also a business activity involving advertisers...
- White papers 2003-01-01
- Types of Advertising: How to Test Your Advertising
- The author's first rule of advertising is, "Advertising must be an investment not an expense." In simple terms advertising has to not only pay for itself but make a profit for the business just like a good stock or mutual fund. In order for that to happen a person must...
- White papers
- A Global Dose for a Local Market
- As global pharmaceuticals proliferate, the hodgepodge of brand implementation and execution at the local level weakens the brand. In vast global corporations it is hardly surprising that the brand morphs on its journey from development at headquarter to local advertising in small markets on the other side of the globe....
- White papers 2004-08-16
- The Advertising Advantage
- From the executive summary: ‘The success of corporate advertising campaign hinges on several crucial variables. Good advertising can make a marginal year a bit better, and great advertising can take a particular business to the limits of success. Advertising is far removed from the certainties of science; however, there are...
- White papers 2003-01-01
- Recruitment Advertising With A Twist
- From the executive summary: ‘A commitment to making the most of one's recruitment advertising budget requires the time to analyze the market climate and research what potential employees think about the company. The next step is to become familiar with local, regional, and national media to find the absolute best...
- White papers 2003-01-01
- Five Characteristics of Highly Successful Advertising
- Many small business owners have been down the road of flat advertising results and are at a loss when it comes to developing new ideas to improve the response to their ads. Whether a person run ads in the local newspaper, the industry's top periodical or on-line, the person needs...
- White papers 2006-03-28
- State Variation in Retail Promotions and Advertising for Marlboro Cigarettes
- There is some evidence that tobacco companies marketing efforts undermine the effects of tobacco control programs. This paper determines whether point-of-purchase advertising and promotions are more pervasive in states where comprehensive tobacco control programs are underway. Cross sectional survey, with merged records of the existence of local tobacco advertising restrictions.
- White papers 2001-02-01
- promotion - advertising: introduction
- "This case study defines different stages that are the part of successful campaign. The Institute of Practitioners in Advertising (IPA), the body which represents advertising agencies, defines advertising as: ""The means of providing the most persuasive possible selling message to the right prospects at the lowest possible cost"".Stage 1:...
- Case studies 2003-01-01
- Demystifying Advertising Investments
- Advertising is the process of evolving and disseminating product-related information among the target audience. Since there is no method of gauging the advertising results before hand, making advertising investment is dicey. However, organizations can maximize financial returns from advertising by adopting a value-based approach to advertising investment. The paper examines...
- White papers 2001-12-01
- Successful Sales Advertising
- Before TV and the Internet, companies had few options for advertising. The local newspaper was the most effective way to be noticed by the public. Advertising agencies specialized in print media and knew how to generate sales from newspaper and magazine ads. Nowadays, companies have several options for advertising their...
- White papers
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