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- Local Advertising Service Targets Those Who Gotta Go
- Local Advertising Service Targets Those Who Gotta Gonever imaginedhahaha..never imagined a website like that. useful though, yes.RE: Local Advertising Service Targets Those Who Gotta Gowow. me either!
- Discussion threads 2007-12-17
- Local Advertising Service Targets Those Who Gotta Go
- The hubbub over the iPhone this summer had a lot to do with its sleek, crave-worthy design, but it also had a lot to do with the implications of smart phones for advertising. Local advertising can be a whole lot more local as potential customers search for everything from coffee...
- Blog posts 2007-12-05
- David Waxman: New Opportunity in Old Media
- Think globally, act locally. That type of thinking helped David Waxman, co-founder of internet-based ad agency Spot Runner tap into the multi-billion local TV ad market. While other firms were concentrating on the big fish and networks, Waxman and his partner Nick Grouf saw a huge opportunity in aggregating the...
- Videos 2007-12-04
- Alex Nocifera: Scaling Your Business
- How do you have your business win amidst global change? Alex Nocifera knows. His Ripple provides tens of millions of impressions for advertisers big and small each month through its network of in-store hi-def displays. It's also a hit with customers in locations such as Coffee Bean & Tea Leaf...
- Videos 2007-11-27
- Cox Communications Brings First Local Advertising to High-Definition Programming
- Business Editors/High-Tech Writers
- Research articles 2004-06-07
- Local-ad sales softness stings Viacom.(Forecasts)
- Viacom Inc.'s decision to scale back hill-year revenue mad earnings guidance last week could be another sign that cable operators are taking an increasing piece of the local advertising pie. In a statement issued last Wednesday morning, Viacom Viacom...
- Research articles 2003-09-29
- JupiterResearch Finds Portals Poised for Growth in Local Advertising Market as Local Search Marketing Matures
- NEW YORK -- Broadening Distribution Using Syndication and Data Services Will Help Local Yellow Pages, Classifieds, Directories and Retail Compete
- Research articles 2006-07-06
- JupiterResearch Finds Local Advertising Will Represent A Key Battleground on the Web
- NEW YORK -- JupiterResearch -- a leading authority on the impact of the Internet and emerging consumer technologies on business, has found local display and search advertising have found life on the Internet and are leading among all online advertising categories for significant growth. As a result the cyber stage...
- Research articles 2008-01-28
- Hitchcock launches brand-building software.(News)(Hitchcock Fleming & Associates)
- Byline: HENRY GOMEZ Akron's Hitchcock Fleming & Associates, on the prowl for cost-conscious clients, has developed a marketing software system that helps retailers customize local advertising campaigns. Using an Internet-based digital image Byline: HENRY GOMEZ Akron's Hitchcock...
- Research articles 2003-11-10
- McDonald's: snafu results in $20 million local advertising shortfall
- OAK BROOK, Ill. -- With less than three months to go before McDonald's Corp. enacts a franchisee-supported plan to switch from national to local media spending, the burger giant's top marketing executive told operators that because of a bureaucratic "screw-up" they will have $20 million less to spend in their...
- Research articles 1996-07-08
- Marchex Adds Call-Based Advertising Services to Local Advertising Platform with VoiceStar Acquisition
- SEATTLE -- Marchex, Inc. (NASDAQ:MCHX) (NASDAQ:MCHXP), a local online advertising company and leading publisher of local content, today announced that it has entered into an agreement to acquire VoiceStar, one of the largest providers of call-based advertising services, including pay-per-phone-call and call-tracking, for local advertisers. The acquisition of VoiceStar gives...
- Research articles 2007-08-09
- New Technologies Send Sales Execs Back to School.
- By Stewart Schley Reps Bone up on VOD, Interactive TV and 'AdDressable' Applications New digital-television technologies like video on demand and enhanced TV are fast becoming a big part of Comcast Spotlight's local-advertising sales pi...
- Research articles 2007-05-07
- Group aims to have shooting here.(Greater Cleveland Media Development Corp. encourages local advertising production)(Brief Article)
- If the recent Progressive Corp. television commercial with platoons of sport utility vehicles rolling across a bridge and through a downtown looks familiar, it should. The nationally broadcast spot was shot largely in downtown Cleveland and at the If the recent Progressive Corp....
- Research articles 2000-09-18
- Comcast puts spotlight on local advertising.(News)(cable television broadcasting industry)
- Byline: Jennette Smith New technology in place at Comcast Corp.'s advertising sales unit allows the company to sell more specific ads at the local level. Comcast recently renamed the Detroit Interconnect - an entity used to buy advertising on ca Byline:...
- Research articles 2004-04-26
- E! Entertainment gains cachet for local advertising. (E! Entertainment Television Inc.)
- TCI of Northern New Jersey sold out shock-jock Howard Stern's interview show on E! Entertainment Television even before the network was up and running on the 200,000-subscriber system. In Houston, Time Warner Cable has received specific reques TCI of...
- Research articles 1993-10-04
- Local advertising sales seem on the upswing. (Marketing & Advertising).(Brief Article)(Statistical Data Included)
- As sales bogged down in a sluggish 2001, many operators and interconnects were in tune with U2's "Stuck In a Moment You Can't Get Out Of." In the current quarter, though, most seemed to have taken up the Irish rockers' call...
- Research articles 2002-03-25
- Online Ads Growing Locally, But Not Fast Enough
- The latest forecast for how local advertising dollars will be spent over the coming five years underscores just how dramatically and rapidly the transition to online advertising is becoming. At the same time, the big picture for those existing on local ad revenue is bleak. According to...
- Blog posts 2009-03-17
- TOS: Who Has It?
- We've made much of the "time on site" TOS metric here as one of the best indicators of how well a media site is serving its users. The latest Nielsen Online figures suggest a mixed record for the nation's largest newspaper sites in terms of TOS. The...
- Blog posts 2008-08-21
- Local Advertising on the Internet
- While search engine advertising has been a great advertising medium for businesses capable of or interested in marketing their products and services to a national or international audience, the effectiveness of this type of advertising was limited for businesses interested in advertising to a local market until very recently. Local...
- White papers 2006-03-10
Additional Resources
- TV Stations Must Reinvent Local News To Survive
- Here's a little-known fact: Local TV stations depend heavily on their news operations, which typically account for about half their revenues. As a result, they're also highly vulnerable to the death spiral that's overtaken newspapers as news migrates to the Web. But there may be a way...
- Blog posts 2009-09-09
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