<?xml version="1.0" encoding="iso-8859-1" ?>
<rss version="2.0" xmlns:s="http://resources.bnet.com/">
<channel>
	<title><![CDATA[local advertising Resources | BNET]]></title>
	<link><![CDATA[http://resources.bnet.com/topic/local+advertising.html]]></link>
	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to local advertising]]></description>
	<s:counts start="0" returned="19" found="19" />
	<language>en-us</language>
	<item>
		<title><![CDATA[Online Ads Growing Locally, But Not Fast Enough]]></title>
		<link><![CDATA[http://industry.bnet.com/media/10001339/online-ads-growing-locally-but-not-fast-enough/]]></link>
		<description><![CDATA[The latest forecast for how local advertising dollars will be spent over the coming five years underscores just how dramatically and rapidly the transition to online advertising is becoming.    At the same time, the big picture for those existing on local ad revenue is bleak. According to...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 17 Mar 2009 09:46:03 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/tv.html"><![CDATA[TV]]></category>
		<category domain="http://resources.bnet.com/topic/local+advertising.html"><![CDATA[Local Advertising]]></category>
		<category domain="http://resources.bnet.com/topic/compound+annual+growth+rate.html"><![CDATA[Compound Annual Growth Rate]]></category>
		<category domain="http://resources.bnet.com/topic/online+advertising.html"><![CDATA[Online Advertising]]></category>
		<category domain="http://resources.bnet.com/topic/investment.html"><![CDATA[Investment]]></category>
		<category domain="http://resources.bnet.com/topic/finance.html"><![CDATA[Finance]]></category>
		<category domain="http://resources.bnet.com/topic/david+weir.html"><![CDATA[David Weir]]></category>
		<category domain="http://resources.bnet.com/topic/david+weir.html"><![CDATA[David Weir]]></category>
	</item>
	<item>
		<title><![CDATA[TOS: Who Has It?]]></title>
		<link><![CDATA[http://industry.bnet.com/media/1000270/tos-who-has-it/]]></link>
		<description><![CDATA[We've made much of the "time on site" TOS metric here as one of the best indicators of how well a media site is serving its users. The latest Nielsen Online figures suggest a mixed record for the nation's largest newspaper sites in terms of TOS.    The...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 21 Aug 2008 16:45:55 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/usa+today.html"><![CDATA[USA Today]]></category>
		<category domain="http://resources.bnet.com/topic/local+advertising.html"><![CDATA[Local Advertising]]></category>
		<category domain="http://resources.bnet.com/topic/tos.html"><![CDATA[TOS]]></category>
		<category domain="http://resources.bnet.com/topic/newspaper+site.html"><![CDATA[Newspaper Site]]></category>
		<category domain="http://resources.bnet.com/topic/performance+management.html"><![CDATA[Performance Management]]></category>
		<category domain="http://resources.bnet.com/topic/human+resources.html"><![CDATA[Human Resources]]></category>
		<category domain="http://resources.bnet.com/topic/workforce+management.html"><![CDATA[Workforce Management]]></category>
		<category domain="http://resources.bnet.com/topic/david+weir.html"><![CDATA[David Weir]]></category>
	</item>
	<item>
		<title><![CDATA[JupiterResearch Finds Local Advertising Will Represent A Key Battleground on the Web]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2008_Jan_28/ai_n24231760]]></link>
		<description><![CDATA[NEW YORK -- JupiterResearch -- a leading authority on the impact of the Internet and emerging consumer technologies on business, has found local display and search advertising have found life on the Internet and are leading among all online advertising categories for significant growth. As a result the cyber stage...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 28 Jan 2008 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/jupiter+research.html"><![CDATA[Jupiter Research]]></category>
		<category domain="http://resources.bnet.com/topic/local+advertising.html"><![CDATA[local advertising]]></category>
		<category domain="http://resources.bnet.com/topic/web.html"><![CDATA[Web]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Local Advertising Service Targets Those Who Gotta Go]]></title>
		<link><![CDATA[http://www.bnet.com/5208-13112-0.html?forumID=1&threadID=1449&messageID=6047&start=0]]></link>
		<description><![CDATA[Local Advertising Service Targets Those Who Gotta Gonever imaginedhahaha..never imagined a website like that. useful though, yes.RE: Local Advertising Service Targets Those Who Gotta Gowow. me either!]]></description>
		<s:doctype><![CDATA[Discussion threads]]></s:doctype>
		<pubDate>Mon, 17 Dec 2007 14:51:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/gotta.html"><![CDATA[Gotta]]></category>
		<category domain="http://resources.bnet.com/topic/local+advertising.html"><![CDATA[local advertising]]></category>
		<category domain="http://resources.bnet.com/topic/local+advertising+service.html"><![CDATA[Local Advertising Service]]></category>
	</item>
	<item>
		<title><![CDATA[Local Advertising Service Targets Those Who Gotta Go]]></title>
		<link><![CDATA[http://blogs.bnet.com/intercom/?p=1385]]></link>
		<description><![CDATA[The hubbub over the iPhone this summer had a lot to do with its sleek, crave-worthy design, but it also had a lot to do with the implications of smart phones for advertising. Local advertising can be a whole lot more local as potential customers search for everything from coffee...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Wed, 05 Dec 2007 11:08:07 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/local+advertising.html"><![CDATA[Local Advertising]]></category>
		<category domain="http://resources.bnet.com/topic/clickz.html"><![CDATA[ClickZ]]></category>
		<category domain="http://resources.bnet.com/topic/toilet.html"><![CDATA[Toilet]]></category>
		<category domain="http://resources.bnet.com/topic/mobile.html"><![CDATA[Mobile]]></category>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/jessica+stillman.html"><![CDATA[Jessica Stillman]]></category>
	</item>
	<item>
		<title><![CDATA[David Waxman: New Opportunity in Old Media]]></title>
		<link><![CDATA[http://www.bnet.com/2422-13721_23-178792.html]]></link>
		<description><![CDATA[Think globally, act locally. That type of thinking helped David Waxman, co-founder of internet-based ad agency Spot Runner tap into the multi-billion local TV ad market. While other firms were concentrating on the big fish and networks, Waxman and his partner Nick Grouf saw a huge opportunity in aggregating the...]]></description>
		<s:doctype><![CDATA[Videos]]></s:doctype>
		<pubDate>Tue, 04 Dec 2007 11:55:59 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/tv+ads.html"><![CDATA[TV ads]]></category>
		<category domain="http://resources.bnet.com/topic/spot+runner.html"><![CDATA[Spot Runner]]></category>
		<category domain="http://resources.bnet.com/topic/david+waxman.html"><![CDATA[David Waxman]]></category>
		<category domain="http://resources.bnet.com/topic/media.html"><![CDATA[Media]]></category>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/opportunity.html"><![CDATA[Opportunity]]></category>
		<category domain="http://resources.bnet.com/topic/home+entertainment.html"><![CDATA[Home Entertainment]]></category>
		<category domain="http://resources.bnet.com/topic/personal+technology.html"><![CDATA[Personal Technology]]></category>
		<category domain="http://resources.bnet.com/topic/tv+%2526+home+theater.html"><![CDATA[Tv & Home Theater]]></category>
		<category domain="http://resources.bnet.com/topic/tvs.html"><![CDATA[TVs]]></category>
		<category domain="http://resources.bnet.com/topic/local+advertising.html"><![CDATA[Local advertising]]></category>
		<category domain="http://resources.bnet.com/topic/tv.html"><![CDATA[TV]]></category>
	</item>
	<item>
		<title><![CDATA[Alex Nocifera: Scaling Your Business]]></title>
		<link><![CDATA[http://www.bnet.com/2422-13721_23-177756.html]]></link>
		<description><![CDATA[How do you have your business win amidst global change? Alex Nocifera knows. His Ripple provides tens of millions of impressions for advertisers big and small each month through its network of in-store hi-def displays. It's also a hit with customers in locations such as Coffee Bean & Tea Leaf...]]></description>
		<s:doctype><![CDATA[Videos]]></s:doctype>
		<pubDate>Tue, 27 Nov 2007 11:55:52 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/local+advertising.html"><![CDATA[local advertising]]></category>
		<category domain="http://resources.bnet.com/topic/ripple.html"><![CDATA[Ripple]]></category>
		<category domain="http://resources.bnet.com/topic/finance.html"><![CDATA[Finance]]></category>
		<category domain="http://resources.bnet.com/topic/business+structures.html"><![CDATA[Business Structures]]></category>
		<category domain="http://resources.bnet.com/topic/alex+nocifera.html"><![CDATA[Alex Nocifera]]></category>
		<category domain="http://resources.bnet.com/topic/network.html"><![CDATA[Network]]></category>
		<category domain="http://resources.bnet.com/topic/advertiser.html"><![CDATA[Advertiser]]></category>
	</item>
	<item>
		<title><![CDATA[Marchex Adds Call-Based Advertising Services to Local Advertising Platform with VoiceStar Acquisition]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2007_August_9/ai_n27339711]]></link>
		<description><![CDATA[SEATTLE -- Marchex, Inc. (NASDAQ:MCHX) (NASDAQ:MCHXP), a local online advertising company and leading publisher of local content, today announced that it has entered into an agreement to acquire VoiceStar, one of the largest providers of call-based advertising services, including pay-per-phone-call and call-tracking, for local advertisers. The acquisition of VoiceStar gives...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 09 Aug 2007 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/local+advertising.html"><![CDATA[local advertising]]></category>
		<category domain="http://resources.bnet.com/topic/online+advertising.html"><![CDATA[online advertising]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[New Technologies Send Sales Execs Back to School.]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb4895/is_200705/ai_n19240817]]></link>
		<description><![CDATA[By Stewart Schley       Reps Bone up on VOD, Interactive TV and 'AdDressable'  Applications       New digital-television technologies like video on demand and  enhanced TV are fast becoming a big part of Comcast Spotlight's  local-advertising sales pi...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 07 May 2007 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/cable.html"><![CDATA[cable]]></category>
		<category domain="http://resources.bnet.com/topic/cablevision+systems+corp..html"><![CDATA[Cablevision Systems Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/charter.html"><![CDATA[Charter]]></category>
		<category domain="http://resources.bnet.com/topic/comcast+corp..html"><![CDATA[Comcast Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/local+advertising.html"><![CDATA[local advertising]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[sales]]></category>
		<category domain="http://resources.bnet.com/topic/training.html"><![CDATA[training]]></category>
		<category domain="http://resources.bnet.com/topic/vod.html"><![CDATA[VoD]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">CVC</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">CMCSA</category>
		<category domain="tickers">CVC,CMCSA</category>
	</item>
	<item>
		<title><![CDATA[JupiterResearch Finds Portals Poised for Growth in Local Advertising Market as Local Search Marketing Matures]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2006_July_6/ai_n26917716]]></link>
		<description><![CDATA[NEW YORK -- Broadening Distribution Using Syndication and Data Services Will Help Local Yellow Pages, Classifieds, Directories and Retail Compete]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 06 Jul 2006 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/jupiter+research.html"><![CDATA[Jupiter Research]]></category>
		<category domain="http://resources.bnet.com/topic/local+advertising.html"><![CDATA[local advertising]]></category>
		<category domain="http://resources.bnet.com/topic/local+search.html"><![CDATA[local search]]></category>
		<category domain="http://resources.bnet.com/topic/portal.html"><![CDATA[portal]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Local Advertising on the Internet]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=241993]]></link>
		<description><![CDATA[While search engine advertising has been a great advertising medium for businesses capable of or interested in marketing their products and services to a national or international audience, the effectiveness of this type of advertising was limited for businesses interested in advertising to a local market until very recently. Local...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Fri, 10 Mar 2006 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/internet.html"><![CDATA[Internet]]></category>
		<category domain="http://resources.bnet.com/topic/local+advertising.html"><![CDATA[Local Advertising]]></category>
		<category domain="http://resources.bnet.com/topic/developer+shed.html"><![CDATA[Developer Shed]]></category>
	</item>
	<item>
		<title><![CDATA[Cox Communications Brings First Local Advertising to High-Definition Programming]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2004_June_7/ai_n6056682]]></link>
		<description><![CDATA[Business Editors/High-Tech Writers]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 07 Jun 2004 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/cox+communications+inc..html"><![CDATA[Cox Communications Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/local+advertising.html"><![CDATA[local advertising]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">COX</category>
		<category domain="tickers">COX</category>
	</item>
	<item>
		<title><![CDATA[Comcast puts spotlight on local advertising.(News)(cable television broadcasting industry)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5251/is_200404/ai_n20113609]]></link>
		<description><![CDATA[Byline: Jennette Smith    New technology in place at Comcast Corp.'s advertising sales  unit allows the company to sell more specific ads at the local level.    Comcast recently renamed the Detroit Interconnect - an entity used  to buy advertising on ca  Byline:...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 26 Apr 2004 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/comcast+corp..html"><![CDATA[Comcast Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/cable.html"><![CDATA[cable]]></category>
		<category domain="http://resources.bnet.com/topic/cable+television.html"><![CDATA[cable television]]></category>
		<category domain="http://resources.bnet.com/topic/local+advertising.html"><![CDATA[local advertising]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">CMCSA</category>
		<category domain="tickers">CMCSA</category>
	</item>
	<item>
		<title><![CDATA[Hitchcock launches brand-building software.(News)(Hitchcock Fleming & Associates)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5250/is_200311/ai_n20074763]]></link>
		<description><![CDATA[Byline: HENRY GOMEZ    Akron's Hitchcock Fleming & Associates, on the prowl for  cost-conscious clients, has developed a marketing software system that  helps retailers customize local advertising campaigns.    Using an Internet-based digital image   Byline: HENRY GOMEZ    Akron's Hitchcock...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 10 Nov 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[brand]]></category>
		<category domain="http://resources.bnet.com/topic/digital+image.html"><![CDATA[digital image]]></category>
		<category domain="http://resources.bnet.com/topic/goodyear+tire+%2526+rubber+co..html"><![CDATA[Goodyear Tire & Rubber Co.]]></category>
		<category domain="http://resources.bnet.com/topic/local+advertising.html"><![CDATA[local advertising]]></category>
		<category domain="http://resources.bnet.com/topic/online+advertising.html"><![CDATA[online advertising]]></category>
		<category domain="http://resources.bnet.com/topic/software.html"><![CDATA[software]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GT</category>
		<category domain="tickers">GT</category>
	</item>
	<item>
		<title><![CDATA[Local-ad sales softness stings Viacom.(Forecasts)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb4895/is_200309/ai_n17995063]]></link>
		<description><![CDATA[Viacom Inc.'s decision to scale back hill-year revenue mad  earnings guidance last week could be another sign that cable operators  are taking an increasing piece of the local advertising pie.       In a statement issued last Wednesday morning, Viacom    Viacom...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 29 Sep 2003 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/cable.html"><![CDATA[cable]]></category>
		<category domain="http://resources.bnet.com/topic/local+advertising.html"><![CDATA[local advertising]]></category>
		<category domain="http://resources.bnet.com/topic/viacom+inc..html"><![CDATA[Viacom Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">VIA</category>
		<category domain="tickers">VIA</category>
	</item>
	<item>
		<title><![CDATA[Local advertising sales seem on the upswing. (Marketing & Advertising).(Brief Article)(Statistical Data Included)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb4895/is_200203/ai_n17967236]]></link>
		<description><![CDATA[As sales bogged down in a sluggish 2001, many operators and  interconnects were in tune with U2's "Stuck In a Moment You  Can't Get Out Of."       In the current quarter, though, most seemed to have taken up the  Irish rockers' call...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 25 Mar 2002 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/charter+communications+inc..html"><![CDATA[Charter Communications Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/local+advertising.html"><![CDATA[local advertising]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/olympic+games.html"><![CDATA[Olympic Games]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[sales]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">CHTR</category>
		<category domain="tickers">CHTR</category>
	</item>
	<item>
		<title><![CDATA[Group aims to have shooting here.(Greater Cleveland Media Development Corp. encourages local advertising production)(Brief Article)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5250/is_200009/ai_n20092775]]></link>
		<description><![CDATA[If the recent Progressive Corp. television commercial with platoons  of sport utility vehicles rolling across a bridge and through a downtown  looks familiar, it should.    The nationally broadcast spot was shot largely in downtown  Cleveland and at the  If the recent Progressive Corp....]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 18 Sep 2000 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/commission.html"><![CDATA[commission]]></category>
		<category domain="http://resources.bnet.com/topic/downtown.html"><![CDATA[downtown]]></category>
		<category domain="http://resources.bnet.com/topic/local+advertising.html"><![CDATA[local advertising]]></category>
		<category domain="http://resources.bnet.com/topic/progressive+corp..html"><![CDATA[Progressive Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/tv.html"><![CDATA[TV]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">PGR</category>
		<category domain="tickers">PGR</category>
	</item>
	<item>
		<title><![CDATA[McDonald's: snafu results in $20 million local advertising shortfall]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m3190/is_n26_v30/ai_18466632]]></link>
		<description><![CDATA[OAK BROOK, Ill. -- With less than three months to go before McDonald's Corp. enacts a franchisee-supported plan to switch from national to local media spending, the burger giant's top marketing executive told operators that because of a bureaucratic "screw-up" they will have $20 million less to spend in their...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 08 Jul 1996 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/local+advertising.html"><![CDATA[local advertising]]></category>
		<category domain="http://resources.bnet.com/topic/mcdonald%2527s+corp..html"><![CDATA[McDonald's Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">MCD</category>
		<category domain="tickers">MCD</category>
	</item>
	<item>
		<title><![CDATA[E! Entertainment gains cachet for local advertising. (E! Entertainment Television Inc.)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb4895/is_199310/ai_n17988313]]></link>
		<description><![CDATA[TCI of Northern New Jersey sold out shock-jock Howard Stern's  interview show on E! Entertainment Television even before the network  was up and running on the 200,000-subscriber system.       In Houston, Time Warner Cable has received specific reques    TCI of...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 04 Oct 1993 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/advertising+sales.html"><![CDATA[advertising sales]]></category>
		<category domain="http://resources.bnet.com/topic/local+advertising.html"><![CDATA[local advertising]]></category>
		<category domain="http://resources.bnet.com/topic/network.html"><![CDATA[network]]></category>
		<category domain="http://resources.bnet.com/topic/stern.html"><![CDATA[Stern]]></category>
		<category domain="http://resources.bnet.com/topic/tci.html"><![CDATA[TCI]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
</channel>
</rss>
