Resources

4 Resources for

local search and marketing

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Yahoo! raids AltaVista for head of marketing
Yahoo! UK & Ireland has poached AltaVista International marketing director Karl Gregory as head of marketing for its new search engine division, as it gears up to launch a raft of local search products. Yahoo! UK & Ireland has poached AltaVista International marketing director...
Tags: local search, marketing, search engine, Yahoo! Inc.
Research articles 2004-11-25
Citysearch Appoints Scott Morrow Executive Vice President of Product and Marketing; THUNDER FACTORY Selected as Agency of Record for Leading Local Search and Content Provider
WEST HOLLYWOOD, Calif. -- Citysearch, the leading provider of local search services and trusted content, today announced the appointment of Scott Morrow as the company's Executive Vice President of Product and Marketing. The company also recently retained THUNDER FACTORY, an integrated marketing agency based in the San Francisco Bay Area,...
Tags: local search, marketing
Research articles 2006-04-20
Local Search Engine Marketing: Profitable Tactics for the Lodging Industry
Blizzard Internet Marketing invariably see a gain in organic rankings after optimizing a website for appropriate local search terms. Local platform placement is normally enhanced as well, and pushing the data out to a multitude of local platforms allows the clients to enjoy a widespread presence on the web. By...
Tags: Blizzard Internet Marketing, Local Search, Marketing, Pay-per-click Advertising, Platform Placement, Search
White papers 2007-02-13
Mapping local search ... one burger joint at a time: Citysearch's Scott Morrow cites DR on the Web--and soon, in mobile marketing--as an integral factor in past and future growth.(CitySearch Inc.-Scott Morrow)(Cover story)
Everyone who works in marketing is on a mission. But Scott Morrow, executive vice president of product and marketing at Los Angeles-based Citysearch.com, is a man driven by a mission statement. Morrow wants the world, starting with his several hundre Everyone who works in marketing is...
Tags: disaster recovery, local search, marketing, mobile, mobile marketing, Web
Research articles 2006-10-01

Additional Resources

Local.com® to Present at Jupitermedia's Mobile Content and Marketing Conference
IRVINE, Calif. -- Local.com Corporation (NASDAQ: LOCM), a leading local search site and network, today announced that the company will be presenting at the Jupitermedia Mobile Content and Marketing Fall 2008 Conference, being held at the San Jose Marriott, October 6-7, 2008. Bruce Crair, Local.com president and COO, will...
Tags: conference, Jupitermedia Corp., MARKETING, mobile, Nasdaq Stock Market Inc., network, SEARCH
Research articles 2008-10-02
Local.com Partners With MediaSpan to Deliver Local Search Solution to 1,500 Newspaper, TV and Radio Companies
IRVINE, Calif. -- Local.com Corporation (NASDAQ: LOCM), a leading local search engine, today announced a strategic partnership with MediaSpan, a leading provider of digital content management and online marketing solutions, to provide Local.com's Local Connect[TM] local search platform to more than 1,500 of MediaSpan's newspaper, TV and radio clients.
Tags: local search, radio, TV
Research articles 2008-05-01
Dallas/Fort Worth Search Engine Marketing Association To Host Discussion with Search Vendor Looksmart; Marketing Group Hosts Looksmart's Billy Mungovan at Dave & Buster's on Central Expressway in Dallas
DALLAS -- The Dallas/Fort Worth Search Engine Marketing Organization DFWSEM invites all Webmasters and interactive marketers for a discussion on vertical search strategies with special guest Billy Mungovan, Director of Client Relations for Looksmart. Mungovan will be presenting a "catch up" with Looksmart and offer a peak into the search...
Tags: LookSmart Ltd.
Research articles 2006-05-19
Marketers, web bigs rush to crack local-search code; Market to rocket to $13B, but efficiently using tool difficult for many players.(strategies of Laura langer of Barrett Moving & Storage Co.)
Byline: LISA SANDERS And ABBEY KLAASSEN lsanders@adage.com, aklaassen@adage.com Laura langer wants prospects-lots of them. And she knows where to get them. The director of marketing and communications for Barrett Moving & Storage in Eden Prairie, Minn., once hoped people...
Tags: Barrett Moving & Storage Co. Inc.
Research articles 2007-03-12
Insider Pages and MIVA Announce Pay Per Phone Call Advertiser Relationship; Search Companies to Work Together to Help Connect Local Searchers and Local Advertisers via Telephone
DENVER -- Insider Pages, the community-based local search engine, and MIVA, Inc. (Nasdaq:MIVA), the largest, global independent performance marketing network, today announced a strategic relationship to distribute pay per phone call advertisers to each others' networks.
Tags: phone
Research articles 2005-09-28
Experts on Search Engine Marketing to Offer Insights and Advice at TechBiz Connection
IRVINE, Calif. -- A distinguished panel of three industry experts will offer insights and advice on developing and optimizing search engine marketing programs at TechBiz Connection's monthly forum on Wednesday, January 18, 2006 from 6-9:30 pm at Connexion by Boeing's headquarters in Irvine. According to Jack Bicer, TechBiz Connection...
Tags: Boeing Co., Connexion, MARKETING, SEARCH
Research articles 2006-01-10
Marchex Announces Reputation Management Beta Release
Marchex applies proprietary local search technology to help solve the challenge of understanding, monitoring and improving online presence for cost-conscious companies. Local search and performance advertising company Marchex, Inc. announced the launch of the beta version of Reputation Management, an online marketing product aimed at small to medium-size businesses SMBs....
Tags: Local Search, Small And Medium Business
News items 2009-10-13
Thoughts On Web Developers, SEO & Reputation Problems
After last week's "Does SEO = Spam" debate erupted, I had a number of follow-up emails where I explained privately more about why SEO has such a bad reputation in some quarters, as well as what SEO is and isn't, from my perspective. I wanted to share some of that...
Tags: Search Engine Optimization
News items 2009-10-19
Local Advertising: An Opportunity, If Fleeting
Jeff Jarvis submits: The promise of local ad support for news will come only if a new population of very small businesses can be served in new and effective ways - before Google GOOG beats everybody else to it. That’s apparent in the results of Webvisible and Nielsen surveys...
Tags: Media, Jeff Jarvis, Harte-Hanks Inc., R. H. Donnelley Corp.
External links 2009-02-17
Mashable's Weekly Guide to Social Media Conferences and Events
It's a brand new week, which means it's time for Mashable's guide to upcoming social media and web events, parties, and conferences. For more upcoming event listings, check out Mashable's Events section . Is your event not on this list? Contact us at least one month...
Tags: Social Media
News items 2009-10-19
6 Ways Local Domains Crush Dot Coms In International SEO
In 2003 I first began speaking on international SEO at conferences and seminars and have lost count of the number of times I've heard the question, "Is it better to use local domains or dot coms with a folder or sub-domain for my site?" To me, the answer to this...
Tags: Domain, Site, Dot-com
News items 2009-11-17
Local and Regional Search: A Primer
With Overture's launch of local search listing targeting, Google's enhancement of local search targeting, and renewed interest in Internet Yellow Pages IYPs, local search marketing is heating up. Is local search just for local businesses? How do local search providers differ? Should national marketers use local search as part of...
Tags: Local Search, Incisive Interactive Marketing, Search
White papers 2004-07-09
New Marketing Service Available to Local Businesses; LocalAds@CMIT is a Web Solution to Help Small Businesses Leverage the Internet to Attract Local Prospective Customers
AUSTIN, Texas -- CM IT Solutions has recently debuted a full-service Web-based advertising program called LocalAds@CMIT. The new service is a marketing tool that uses the power of the Internet to drive local customers to local businesses through targeted search engine marketing. "About 30 percent of the searches...
Tags: IT Solutions Inc.
Research articles 2006-03-28
Is Retargeting the Most Under-Utilized Marketing Strategy?
Advertise.com and the Search Engine Marketing Professional Organization SEMPO have shared some interesting findings from a survey about online ad technology. The two organizations found that there is a lot of untapped opportunity for retargeting in online advertising.Retargeting is basically when you market your product from a different angle or...
Tags: Advertisement, Online Advertising
News items 2009-12-01
Mashable's Weekly Conference and Event Guide
It's a brand new week, which means it's time for Mashable's guide to upcoming social media and web events, parties, and conferences. For more upcoming event listings, check out Mashable's Events section . Is your event not on this list? Contact us at least one month...
Tags: Social Media, Event
News items 2009-11-09
Job Search? 4 Simple Steps to Get Your Mojo Back
While it's natural to get discouraged looking for a new job today, the longer it takes you to find one, the worse off you'll be. Here are some high-tech and not-so-high-tech ways to reinvigorate your efforts. Make Your...
Tags: Job, Network, LinkedIn, Job Search, MoneyWatch, Job Seeker, Recruitment & Selection, Human Resources, Workforce Management, Recession, Unemployment, Twitter, Facebook, Social Networking, Blogging, Google Analytics, Volunteering, Volunteer Work, Google Groups, Yahoo Groups, Maggie Overfelt
Articles 2009-10-01
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