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	<title><![CDATA[local search and marketing Resources | BNET]]></title>
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	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to local search and marketing]]></description>
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		<title><![CDATA[Local Search Engine Marketing: Profitable Tactics for the Lodging Industry]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=294281]]></link>
		<description><![CDATA[Blizzard Internet Marketing invariably see a gain in organic rankings after optimizing a website for appropriate local search terms. Local platform placement is normally enhanced as well, and pushing the data out to a multitude of local platforms allows the clients to enjoy a widespread presence on the web. By...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Tue, 13 Feb 2007 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/blizzard+internet+marketing.html"><![CDATA[Blizzard Internet Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/local+search.html"><![CDATA[Local Search]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
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		<category domain="http://resources.bnet.com/topic/platform+placement.html"><![CDATA[Platform Placement]]></category>
		<category domain="http://resources.bnet.com/topic/search.html"><![CDATA[Search]]></category>
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		<title><![CDATA[Mapping local search ... one burger joint at a time: Citysearch's Scott Morrow cites DR on the Web--and soon, in mobile marketing--as an integral factor in past and future growth.(CitySearch Inc.-Scott Morrow)(Cover story)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb267/is_200610/ai_n18882668]]></link>
		<description><![CDATA[Everyone who works in marketing is on a mission. But Scott Morrow,  executive vice president of product and marketing at Los Angeles-based  Citysearch.com, is a man driven by a mission statement. Morrow wants the  world, starting with his several hundre  Everyone who works in marketing is...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Sun, 01 Oct 2006 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/disaster+recovery.html"><![CDATA[disaster recovery]]></category>
		<category domain="http://resources.bnet.com/topic/local+search.html"><![CDATA[local search]]></category>
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		<category domain="http://resources.bnet.com/topic/mobile+marketing.html"><![CDATA[mobile marketing]]></category>
		<category domain="http://resources.bnet.com/topic/web.html"><![CDATA[Web]]></category>
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		<title><![CDATA[Citysearch Appoints Scott Morrow Executive Vice President of Product and Marketing; THUNDER FACTORY Selected as Agency of Record for Leading Local Search and Content Provider]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2006_April_20/ai_n16128033]]></link>
		<description><![CDATA[WEST HOLLYWOOD, Calif. -- Citysearch, the leading provider of local search services and trusted content, today announced the appointment of Scott Morrow as the company's Executive Vice President of Product and Marketing. The company also recently retained THUNDER FACTORY, an integrated marketing agency based in the San Francisco Bay Area,...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 20 Apr 2006 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/local+search.html"><![CDATA[local search]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
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		<title><![CDATA[Yahoo! raids AltaVista for head of marketing]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_go1550/is_200411/ai_n9745123]]></link>
		<description><![CDATA[Yahoo! UK & Ireland has poached AltaVista International marketing director Karl Gregory as head of marketing for its new search engine division, as it gears up to launch a raft of local search products.       Yahoo! UK & Ireland has poached AltaVista International marketing director...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 25 Nov 2004 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/local+search.html"><![CDATA[local search]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
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