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- Borrell: Local Online Ad Growth Peaking At 12 Percent In '09
- Local online ad revenues will hit $14.2 billion by the end of this year for a gain of 12 percent, says local online researcher Borrell Associates. That’s a slight revision upward from Borrell’s July prediction of an 11 percent rise in local web ad spend. For but just as...
- External links 2009-10-08
- Danoo Rebrands As Reach Media Group To Push Out-of-Home Video Ads
- In-store video network Danoo has relaunched as Reach Media Group RMG, an out-of-home digital media network that targets consumers at retail, on airplanes and in fitness clubs. Danoo acquired rival outdoor digital ad network IdeaCast to scale out in July; the combined companies now reach 15,000 screens with content...
- External links 2009-08-19
- Twitter To Add Location Data?A Precursor To Geotargeted Ads?
- Expect your tweets to get a little more revealing—and potentially creepy, if you think about it—because Twitter is making it easier for users to add real location data to every status update they post. It will be an opt-in feature, of course, and the company says users’ location data...
- External links 2009-08-20
- Local Newspapers And Sites Watch Out, Craigslist Adds 140 New Cities
- Craigslist is growing. The online classifieds site has added 140 new cities to its roster, bulking up its coverage by 25 percent, per the NYT. New U.S. locations include small and midsize cities and counties like Oneonta, N.Y.; Craigslist also added over 50 international cities, including Shenzen, China (with...
- External links 2009-08-21
- Canadian Local Searcher Canpages To Acquire GigPark
- Canadian local search site Canpages is acquiring GigPark, a social media directory that relies on friends sharing and recommending information about a business or service with other users they’re connected with. Terms were not disclosed. The purchase comes barely two weeks after Vancouver-based Canpages announced its acquisition of PhoneGuide,...
- External links 2009-08-24
- The Problems With EveryBlock
- Like it or not, hyperlocal is one of the buzzphrases in online news these days, and the site of the moment is EveryBlock.com. Founded two years ago, it was sold last week to MSNBC Interactive. Unlike other sites that provide their own local news, EveryBlock, which operates in 15...
- External links 2009-08-26
- Local Marketing Tech Firm Balihoo Raises $7 Million Third Round
- Locally-focused marketing technology startup Balihoo has raised $7 million in a third round of funding. New investor OpenView Venture Partners led the round, with participation from previous backers Highway 12 Ventures and Lacuna Gap Capital. The Boise, Idaho-based startup has raised just over $12.5 million in funding since its...
- External links 2009-08-26
- Local Newswire Fwix Raises First Round
- Fwix, a hyperlocal newswire launching with sites for 72 cites on Monday, has raised an undisclosed first round from BlueRun Ventures. The San Francisco company was founded last November by 22-year-old CEO Darian Shirazi, a former engineer at Facebook and eBay. Aside from the first round, a Fwix rep...
- External links 2009-08-31
- Bakersfield Paper May Shutter Community Sites: 'They Never Made Us Money'
- The Bakersfield Californian has been something of a pioneer in spinning out community web sites from its main newspaper site. But now, as practically every newspaper is rushing to build up their social-media offerings, The Californian’s John Wells tells AIM Group’s Classified Intelligence Report PDF only that the paper’s...
- External links 2009-09-03
- Meredith Strikes Rev Share Agreement With VOD Network
- Women’s mag publisher Meredith Corp. (NYSE: MDP) will provide its content to Interactivation’s Mag Rack, a free VOD TV network. The two will share ad and sponsorship revenues from the partnership. In addition to its own videos, Meredith will also handle ad sales and sponsorships for current Mag Rack...
- External links 2009-09-08
- Yahoo Rolls Out Local Discussion Boards Across Yahoo Local
- Can Yahoo (NSDQ: YHOO) duplicate some of the success of Yahoo Answers on a neighborhood by neighborhood basis? The company is rolling out a new service called ‘Neighbors’ across Yahoo Local which lets users ask others in their neighborhood questions. Some topics Yahoo suggests: “Best choice for in-home guitar...
- External links 2009-09-08
- AOL Tosses Out COO Partoll, Search And Local Head Kannapel
- AOL (NYSE: TWX) CEO Tim Armstrong will be looking for ways to trim the company’s costs this fall and today, he started with two top execs, COO Kim Partoll and John Kannapell, SVP of search and local media, MediaMemo reported and paidContent has confirmed. A source tells paidContent that...
- External links 2009-09-16
- AgendiZe Raises $1.3 Million For Local, Mobile Marketing Services
- Local and mobile marketing firm AgendiZe has raised $1.3 million in funding from French investment firm Entrepreneur Venture. The Montreal-based company previously raised roughly $2.2 million in funding (?1.5 million) from BNP Paribas Private Equity, Champagne Ardenne Croissance and Aube Investissment in 2006.AgendiZe offers a suite of local ad...
- External links 2009-09-21
- TargetCast Buys Out-of-Home Digital Network Ripple TV
- More consolidation in the out-of-home digital ad space ... TargetCast Networks TCN has acquired Ripple TV, a retail digital ad network based in El Segundo, Calif. Financial terms were not disclosed. Ripple TV, which raised $4 million pdf in funding from DFJ and Trinity Ventures in March, runs its...
- External links 2009-09-23
- Google Beefs Up Maps With "Place Pages"; New Ad Trial To Follow
- Type the name of a local restaurant into the Google (NSDQ: GOOG) search box, and one of three options are most likely to show up above the fold: A link to the restaurant’s homepage, a Google Maps module showing the restaurant’s location, or a Yelp review page. Often, the...
- External links 2009-09-25
- Print Comeback? NYT Set To Also Launch Localized Edition In Chicago
- Too early to call a retreat from print? Even as the NYTCo’s print advertising and circulation revenue continues to plummet, the paper plans to double down on the print side in additional local markets. The NYT reports that it is planning to roll out localized editions in “several key...
- External links 2009-09-30
- Yext Raises $25 Million For 'Pay Per Action' Business Listings
- Online business directory service Yext has raised $25 million in a round of funding led by Institutional Venture Partners. Existing investor Sutter Hill Ventures also participated in the round. Yext puts business listings on its own site as well as on partner sites, including YellowPages, Local.com and Topix; businesses...
- External links 2009-10-01
- AOL-Owned Patch Launches Two New Local Sites, Names Publisher
- First, EveryBlock gets sold and now another heavily talked about hyperlocal startup has its own bit of news to announce. AOL-owned Patch is launching new sites in Summit, New Jersey and Darien, Connecticut, bringing the total number of hyperlocal sites in its network to eight. Three more are listed...
- External links 2009-08-19
- Interview: MSNBC.com Likely Will Add EveryBlock Feeds To Its Local Section In 'Next Few Months'
- One question in the wake of MSNBC Interactive’s purchase of EveryBlock is how MSNBC.com will integrate EveryBlock’s hyperlocal news feeds with its site. In an interview this afternoon, MSNBC.com president Charles Tillinghast told us that EveryBlock feeds would be added to the local news sections of MSNBC.com “probably in...
- External links 2009-08-17
- Former Orchard CEO Scholl To Head Local Platforms For NBC Universal
- A week after exiting digital music label The Orchard as president and CEO, Greg Scholl is joining NBC Universal (NYSE: GE) as president of Local Media Platforms. NBCU has been ramping up its local online offerings for the past year. The competition has been looking to get more local...
- External links 2009-10-14
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