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BNET Business Dictionary
- Logo
- a graphic device or symbol used by an organization as part of its corporate identity. A logo is used to facilitate instant recognition of an...
- Logo definition on BNET »
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- A-Style's Logo is Not a Mistake
- A few Friday's back, I showed off a blunder London's Office of Government Commerce stumbled into when designing a new logo. Choosing to go with a just the letters of their office, OGC, the logo became an Internet meme of sorts when it was pointed out that OGC tilted 90...
- Blog posts 2008-05-30
- Graphic Identity: Branding for Small Business
- This paper is about a person's logo - his or her graphic identity. But, before the paper discusses the logo, the paper discusses the marketing upon which that logo will be based. In big business, this is called branding, and it's what helps a consumer tell, at a glance, a...
- White papers
- Branding Through Effective Logo Design
- Corporate logos have certain innate qualities that make them more memorable and easy to distinguish from other corporate symbols. These qualities are based in the designs themselves and in the techniques and research used in developing them. This paper provides a list of these qualities and short descriptions as to...
- White papers
- Make Sure to Examine Your Logos From All Angles
- Across the pond, London's Office of Government Commerce has been the subject of numerous snickers, from both ad blogs and the more general blogosphere. After reportedly spending almost $28,000 in designing the government agency's new logo, and branding numerous pens, cups, and other office ephemera, the OGC had this bold...
- Blog posts 2008-04-25
- Is Your Logo That Important?
- Corporations, which have heavily relied on graphic design, logos and too many colorful themes while ignoring the real names, are facing some new challenges. As the logos have lost their power, the companies now have to reinforce their ignored name as a solo warrior. Previously, names were basically seen in...
- White papers 2007-12-01
- Your Logo - The Front Door to Your Brand
- Logos are still the front door to products and services today. The logo or mark of an organization is often the very first impression a potential customer or supporter has of an organization. That's why it's important that a logo is an accurate representation of the marketplace positioning, personality, and...
- White papers 2006-04-30
- Three Misconceptions About Brands
- The most common misuse of branding is believing that the logo is the brand. Brand is not synonymous with logo, however. The logo is an expression of the brand, but it's only one way of influencing a brand. The brand is a sum of all the experiences that a customer...
- White papers 2006-01-19
- Sealed and Delivering
- This article state that the site having a popular brand name and logo are favored by the online customers and E-retailers are taking advantages of the trust that sites logos provides. Previously people were used to see the seal on the product at the time of buying but in this...
- White papers 2001-10-22
Additional Resources
- Authentic personal branding: most buying decisions are based on trust, confidence, and emotions people have related to a product, service, or person. Branding is more important than marketing and sales. Branding is influencing, by creating a brand identity that associates certain perceptions and feelings with that identity. To be successful in life, you need a personal brand to sell yourself
- [ILLUSTRATION OMITTED] A BRAND is the expectations, image, and perceptions it creates in the minds of others, when they see or hear a name, product or logo. Microsoft, Nike, Toyota, Volvo, and Coke tell us how they want us to perceive their products. These brands don't communicate about...
- Articles 2008-12-01
- More fun at S.H.O.T
- We did it again, spending four frantic days walking thousands of miles on endless aisles at the Shooting and Hunting Outdoor Trade Show in Lost Vegas. Here's a small taste of at least some things I thought you'd like to check out. Seems like these shows come faster and faster...
- Articles 2008-07-01
- Drop in
- WHAT'S COMING DOWN THE PIPE THIS MONTH... 1. Packing for the Skate Rock tour Don't forget your goat leggings! 2. Landing a trick to 50-50 on a curb Always better 3. Arto's alien abduction Like he's never been...
- Articles 2008-07-01
- Yves Saint Laurent had the greatest impact in his day on how clothes were cut, shaped, and sold
- Yves Saint Laurent had the greatest impact in his day on how clothes were cut, shaped, and sold. His tombstone might be inscribed, "He put women into pant suits." Alternatively, "He invented beatnik chic." Born in Algeria in 1936, he came to Paris at the age of 17, and was...
- Articles 2008-06-30
- Celtics give other teams hope, too
- When the clock neared midnight on Tuesday and the last seconds were squeezed from the NBA Finals, Kevin Garnett -- a 13-year veteran, 11-time all-star, former most valuable player, and no one's fool -- made his way through the confetti and the noise to prostrate himself at midcourt of the...
- Articles 2008-06-26
- Encore Re-Brands to Emphasize Leadership Position in Electronic Discovery; Now Known as Encore Discovery Solutions
- Encore Legal Solutions, a leading nationalprovider of electronic discovery and related services, announced today thatit has changed its name to Encore Discovery Solutions. The new name andbrand, including a revised logo, tagline and website, are designed tobetter reflect the company's position as a knowledge-based leader ofelectronic discovery services. "We retained...
- Articles 2008-06-26
- Kaplan Financial Compliance Announces Name Change; Enhanced Website
- Kaplan Financial Compliance, a provider ofservices and technology solutions for the insurance and securitiesindustries to help manage the on-boarding process and career cycle forproducers and representatives, today announced that it will begin operatingas Kaplan Compliance Solutions. "Our new name more clearly reflects our business as regulatory compliancesoftware and service provider...
- Articles 2008-06-25
- BrandDoozie Is First-to-Market With Brand Marketing Platform
- Within the competitive field of do-it-yourselfmarketing websites, BrandDoozie isthe first to provide a one-stop shop where small businesses can create afully branded system of marketing materials. "The premise was simple but the execution no small feat," commented Founderand CEO, Claude Prettyman. "It required three years of research...
- Articles 2008-06-25
- Car wash firm, managers plead guilty to fraud
- A Horsham car wash company and three of its managers have pleaded guilty to conspiracy to defraud the government, harbor illegal immigrants, and commit identity theft. The U.S. Attorney's Office in Philadelphia said Car Care managers operated a scheme between 2000 and March 2006 that allowed car washes to hire...
- Articles 2008-06-25
- comScore CEO and CFO to Discuss Competitive Dynamics in Online Audience Measurement in Conference Call on Wednesday, June 25
- RESTON, Va., June 24 /PRNewswire-FirstCall/ -- comScore, Inc. , a leader in measuring the digital world, today announced that Dr. Magid Abraham, CEO and Co-Founder of comScore, and John Green, CFO, will discuss the competitive dynamics in the online audience measurement industry in a conference call hosted by Deutsche...
- Articles 2008-06-24
- Buzztime Plays Big With 21 to 49 Year Olds
- Nielsen study measures demographics, play habits and advertising awareness CARLSBAD, Calif., June 24 /PRNewswire-FirstCall/ -- NTN Buzztime, Inc. , an out-of-home entertainment company, announced 65.9 percent of the Buzztime audience is the highly desirable 21-49 year old demographic according to a recent study conducted by The Nielsen...
- Articles 2008-06-24
- Realpoint Granted NRSRO Designation by the SEC
- HORSHAM, Pa., June 24 /PRNewswire/ -- Realpoint LLC ("Realpoint") has been granted Nationally Recognized Statistical Rating Organization NRSRO status by the Securities and Exchange Commission SEC. (Logo: http://www.newscom.com/cgi-bin/prnh/20080624/NETU109LOGO ) Realpoint becomes the 10th bond-rating firm recognized by the SEC as an NRSRO and the...
- Articles 2008-06-24
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