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BNET Business Dictionary
- Logo
- a graphic device or symbol used by an organization as part of its corporate identity. A logo is used to facilitate instant recognition of an organization and to reinforce brand...
- Logo definition on BNET »
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- MTV Networks Chairman and CEO Judy McGrath Announces Key Appointments; Photo Available
- NEW YORK, Oct. 6 /U.S. Newswire/ -- Judy McGrath, chairman and CEO of MTV Networks, today announced key executive appointments. Van Toffler, formerly President, MTV, MTV2 and MTV Films, has been named MTV Networks Group President, responsible for MTV, MTV2, VH1, CMT and LOGO. Brian Graden has been...
- Research articles 2004-10-06
- NY Spends $17 Million on Saatchi 'Clip Art' Logo
- Saatchi & Saatchi has charged New York State $17 million for a clip art squirrel.* New York state is to spend $17 million on a Saatchi & Saatchi campaign featuring what appears to be a clip art squirrel. The move came after the agency was asked to redesign the New...
- Blog posts 2008-11-14
- Arnell's Competitors Hate the New Pepsi Logo
- In a completely unsurprising set of reactions, design honchos who compete against the Arnell Group for business had little good to say about the new logo for Pepsi. BNET broke the news a few weeks ago that the new, $1 million logo bears a strong resemblance to an old,...
- Blog posts 2008-11-21
- Get a Free Logo Design From LogoInstant
- Need a logo to adorn your new enterprise? If you're handy with Photoshop, Paint.NET, or any other program that supports PSD files, check out the selection of free-to-download logos at LogoInstant. The site currently offers about 25 attractive, professional-looking logos with more being added daily, all of...
- Blog posts 2008-12-31
- New Pepsi Logo Seems Similar to Three Other Corporate Emblems
- A while ago BNET noted that the new Pepsi logo looks a lot like the old Diet Pepsi logo. In the intervening weeks a couple of other logos have popped up that also seem to look like the new Pepsi marque. Here's a mini-gallery of four logos....
- Blog posts 2009-01-22
- New Logo Says Wal-Mart's a Nicer Place To Save Money
- Wal-Mart has been rolling out a new store logo meant, the company said, to reflect its commitment to customers as well as the social sensibilities it has adopted. Of course, it’s not a bad time for Wal-Mart to introduce its customers to the broader agenda it has...
- Blog posts 2009-02-08
- New Jack in the Box Logo: Is It Any Good?
- Burger chain Jack in the Box has redesigned its logo. The old one was a simple red box with a blobby, 1970s-style typeface. The new one, in two tones of red that give a 3D feel, screams "I have been professionally redesigned!" It was created by Duffy & Partners. ...
- Blog posts 2009-03-05
- Automatically Update Logos and Images in Word
- You've just created a report for your boss and inserted the corporate logo in about two dozen places. But right before you sent it to all the stakeholders, some genius in Marketing changes the logo. No worries. At least, not if you linked images rather than inserted them -- so the...
- Blog posts 2009-04-16
- The Down and Out of Logo Design | BTalk Australia
- (Episode 285: 15 minutes 15) We rarely pay attention to logos unless we come across a bad one. Often it’s the work of amateurs rather than skilled designers. Today on BTalk Australia we talk to Gareth Hardy, a graphic designer from Birmingham in the UK, who has...
- Blog posts 2009-07-13
- Crispin's Contest for New Brammo Logo Infuriates Creatives Because It Shows Them The Future
- Crispin Porter + Bogusky has staged a competition to design a new logo for motorcycle company Brammo. The prize: $1,000. The winner of the contest is due to be announced any day now. But some creatives are furious. by Jim Edwards
- Blog posts 2009-08-31
- Novo Nordisk's Liraglutide Logos Leak Out Before Approval
- UPDATE: As BNET predicted, the new Novo Nordisk logos have been suddenly removed from the web. You can still see a Google cache of the page here, and a screen grab here. Novo Nordisk's new diabetes drug, liraglutide, isn't approved by the...
- Blog posts 2008-12-11
- Pfizer Unveils Shiny New "Leaping" Logo
- Pfizer PFE, fresh from consummating its merger with Wyeth WYE, has unveiled a new logo. Don't get too excited -- it looks a lot like the old logo. by Jim Edwards
- Blog posts 2009-11-05
- Pepsi's New $1 Million Logo Looks Like Old Diet Pepsi Logo
- The new Pepsi logo, designed by the Arnell Group, looks suspiciously like an old, long-abandoned Diet Pepsi logo see below. Both new and old logos have an almost identical, rounded, sans-serif typeface, with the red and blue Pepsi wave device sloping upward diagonally to the right. Only the spacing and...
- Blog posts 2008-10-27
- A-Style's Logo is Not a Mistake
- A few Friday's back, I showed off a blunder London's Office of Government Commerce stumbled into when designing a new logo. Choosing to go with a just the letters of their office, OGC, the logo became an Internet meme of sorts when it was pointed out that OGC tilted 90...
- Blog posts 2008-05-30
- Make Sure to Examine Your Logos From All Angles
- Across the pond, London's Office of Government Commerce has been the subject of numerous snickers, from both ad blogs and the more general blogosphere. After reportedly spending almost $28,000 in designing the government agency's new logo, and branding numerous pens, cups, and other office ephemera, the OGC had this bold...
- Blog posts 2008-04-25
- Your Guide To Getting The Right Logo Design
- For a logo to be both attractive and effective, it needs to be visually pleasing and memorable and effectively convey the essence of your product or company to your target audience. So company logo design demands both artistic skill and business knowledge. Before contacting a logo design firm you need...
- White papers 2009-01-01
- Logo Design, Web Banner Design & Graphic Design Considerations
- It is important for your corporate logo to be unique, recognizable, and to reflect your type of business. Your corporate logo will be representative of everything your company is, and will indicate your company by its presence on buildings, letterheads, advertisements, promotional items, as well as company vehicles or uniforms,...
- White papers 2009-01-01
- Steps To Be Taken While Designing A Good Corporate Logo
- Corporate logo design could be of graphic design business logos or a custom logo. Generally the combination of graphic and text offer exclusive individuality to any corporate. Corporate logo design is further very important part of corporate branding policy and must always come out with a sense of creativity. So...
- White papers 2009-01-01
- 9 Keys To An Effective Logo
- The right logo, with the right characteristics, will boost your visibility, credibility and memorablity - which means more business for you! Repetition of similar elements, used in the same or similar ways, helps people to remember who you are and what you do. Having a professionally designed logo can really...
- White papers 2007-04-22
- Seven Key Points For An Effective Logo Design
- As you think of logo design, always seek able professional assistance. Several elements such as printing, graphics, material on which the logo is printed, etc. collectively express your innovative idea in form of the logo. A professional touch in all these elements can go a long way in deciding the...
- White papers 2008-07-03
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