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	<title><![CDATA[logo Resources | BNET]]></title>
	<link><![CDATA[http://resources.bnet.com/topic/logo.html]]></link>
	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to logo]]></description>
	<s:counts start="0" returned="20" found="27" />
	<language>en-us</language>
	<item>
		<title><![CDATA[Olympic agency in fresh logo row]]></title>
		<link><![CDATA[http://www.bnet.com/2468-13071_23-365590.html]]></link>
		<description><![CDATA[ The controversy over the jigsaw-style logo of the London Olympics - panned by critics when it was unveiled two years ago - has been reignitedafter the advertising agency chosen by organisers to market the 2012 games gave it a decidedly lukewarm endorsement.The McCann Worldgroup agency, which in April outbid...]]></description>
		<s:doctype><![CDATA[News items]]></s:doctype>
		<pubDate>Mon, 16 Nov 2009 18:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/logo.html"><![CDATA[Logo]]></category>
		<category domain="http://resources.bnet.com/topic/agency.html"><![CDATA[Agency]]></category>
		<category domain="http://resources.bnet.com/topic/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/financial+times.html"><![CDATA[Financial Times]]></category>
	</item>
	<item>
		<title><![CDATA[Pfizer Unveils Shiny New "Leaping" Logo]]></title>
		<link><![CDATA[http://industry.bnet.com/pharma/10005156/pfizer-unveils-shiny-new-leaping-logo/]]></link>
		<description><![CDATA[Pfizer PFE, fresh from consummating its merger with Wyeth WYE, has unveiled a new logo. Don't get too excited -- it looks a lot like the old logo. by Jim Edwards]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 05 Nov 2009 13:42:37 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/logo.html"><![CDATA[Logo]]></category>
		<category domain="http://resources.bnet.com/topic/pfizer+inc..html"><![CDATA[Pfizer Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/mergers+%2526+acquisitions.html"><![CDATA[Mergers & Acquisitions]]></category>
		<category domain="http://resources.bnet.com/topic/investment.html"><![CDATA[Investment]]></category>
		<category domain="http://resources.bnet.com/topic/finance.html"><![CDATA[Finance]]></category>
		<category domain="http://resources.bnet.com/topic/jim+edwards.html"><![CDATA[Jim Edwards]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">PFE</category>
		<category domain="tickers">PFE</category>
	</item>
	<item>
		<title><![CDATA[Crispin's Contest for New Brammo Logo Infuriates Creatives Because It Shows Them The Future]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/10003784/crispins-contest-for-new-brammo-logo/]]></link>
		<description><![CDATA[Crispin Porter + Bogusky has staged a competition to design a new logo for motorcycle company Brammo. The prize: $1,000. The winner of the contest is due to be announced any day now. But some creatives are furious. by Jim Edwards]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 31 Aug 2009 16:16:58 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/contest.html"><![CDATA[Contest]]></category>
		<category domain="http://resources.bnet.com/topic/logo.html"><![CDATA[Logo]]></category>
		<category domain="http://resources.bnet.com/topic/crispin.html"><![CDATA[Crispin]]></category>
		<category domain="http://resources.bnet.com/topic/jim+edwards.html"><![CDATA[Jim Edwards]]></category>
	</item>
	<item>
		<title><![CDATA[The Down and Out of Logo Design | BTalk Australia]]></title>
		<link><![CDATA[http://blogs.bnetau.com.au/aussierules/2009/07/13/the-down-and-out-of-logo-design-btalk-australia/]]></link>
		<description><![CDATA[(Episode 285: 15 minutes 15) We rarely pay attention to logos unless we come across a bad one. Often itâ€™s the work of amateurs rather than skilled designers.    Today on BTalk Australia we talk to Gareth Hardy, a graphic designer from Birmingham in the UK, who has...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 13 Jul 2009 13:26:45 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/logo.html"><![CDATA[Logo]]></category>
		<category domain="http://resources.bnet.com/topic/podcasts.html"><![CDATA[Podcasts]]></category>
		<category domain="http://resources.bnet.com/topic/internet.html"><![CDATA[Internet]]></category>
		<category domain="http://resources.bnet.com/topic/phil+dobbie.html"><![CDATA[Phil Dobbie]]></category>
	</item>
	<item>
		<title><![CDATA[Automatically Update Logos and Images in Word]]></title>
		<link><![CDATA[http://blogs.bnet.com/businesstips/?p=3341]]></link>
		<description><![CDATA[You've just created a report for your boss and inserted the corporate logo in about two dozen places. But right before you sent it to all the stakeholders,Â some genius in Marketing changes the logo. No worries. At least, not if you linked images rather than inserted them -- so the...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 16 Apr 2009 10:00:24 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/logo.html"><![CDATA[Logo]]></category>
		<category domain="http://resources.bnet.com/topic/image.html"><![CDATA[Image]]></category>
		<category domain="http://resources.bnet.com/topic/microsoft+word.html"><![CDATA[Microsoft Word]]></category>
		<category domain="http://resources.bnet.com/topic/corporate+communications.html"><![CDATA[Corporate Communications]]></category>
		<category domain="http://resources.bnet.com/topic/microsoft+office.html"><![CDATA[Microsoft Office]]></category>
		<category domain="http://resources.bnet.com/topic/office+suites.html"><![CDATA[Office Suites]]></category>
		<category domain="http://resources.bnet.com/topic/software.html"><![CDATA[Software]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/dave+johnson.html"><![CDATA[Dave Johnson]]></category>
	</item>
	<item>
		<title><![CDATA[New Jack in the Box Logo: Is It Any Good?]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/10001143/new-jack-in-the-box-logo-is-it-any-good/]]></link>
		<description><![CDATA[Burger chain Jack in the Box has redesigned its logo. The old one was a simple red box with a blobby, 1970s-style typeface. The new one, in two tones of red that give a 3D feel, screams "I have been professionally redesigned!" It was created by Duffy & Partners. ...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 05 Mar 2009 11:37:50 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/logo.html"><![CDATA[Logo]]></category>
		<category domain="http://resources.bnet.com/topic/document+management.html"><![CDATA[Document Management]]></category>
		<category domain="http://resources.bnet.com/topic/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/enterprise+software.html"><![CDATA[Enterprise Software]]></category>
		<category domain="http://resources.bnet.com/topic/software.html"><![CDATA[Software]]></category>
		<category domain="http://resources.bnet.com/topic/finance.html"><![CDATA[Finance]]></category>
		<category domain="http://resources.bnet.com/topic/managerial+accounting.html"><![CDATA[Managerial Accounting]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/jim+edwards.html"><![CDATA[Jim Edwards]]></category>
		<category domain="http://resources.bnet.com/topic/jim+edwards.html"><![CDATA[Jim Edwards]]></category>
	</item>
	<item>
		<title><![CDATA[New Logo Says Wal-Mart's a Nicer Place To Save Money]]></title>
		<link><![CDATA[http://industry.bnet.com/retail/1000493/new-logo-says-wal-marts-the-nicer-place-to-save-money/]]></link>
		<description><![CDATA[Wal-Mart has been rolling out a new store logo meant, the company said, to reflect its commitment to customers as well as the social sensibilities it has adopted.    Of course, itâ€™s not a bad time for Wal-Mart to introduce its customers to the broader agenda it has...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Sun, 08 Feb 2009 20:06:51 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/logo.html"><![CDATA[Logo]]></category>
		<category domain="http://resources.bnet.com/topic/wal-mart+stores+inc..html"><![CDATA[Wal-Mart Stores Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/retail.html"><![CDATA[Retail]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/mike+duff.html"><![CDATA[Mike Duff]]></category>
		<category domain="http://resources.bnet.com/topic/mike+duff.html"><![CDATA[Mike Duff]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">WMT</category>
		<category domain="tickers">WMT</category>
	</item>
	<item>
		<title><![CDATA[New Pepsi Logo Seems Similar to Three Other Corporate Emblems]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/1000545/new-pepsi-logo-seems-similar-to-three-other-corporate-emblems/]]></link>
		<description><![CDATA[A while ago BNET noted that the new Pepsi logo looks a lot like the old Diet Pepsi logo.    In the intervening weeks a couple of other logos have popped up that also seem to look like the new Pepsi marque. Here's a mini-gallery of four logos....]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 22 Jan 2009 12:27:01 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/logo.html"><![CDATA[Logo]]></category>
		<category domain="http://resources.bnet.com/topic/pepsico.html"><![CDATA[PepsiCo]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/jim+edwards.html"><![CDATA[Jim Edwards]]></category>
		<category domain="http://resources.bnet.com/topic/jim+edwards.html"><![CDATA[Jim Edwards]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">PEP</category>
		<category domain="tickers">PEP</category>
	</item>
	<item>
		<title><![CDATA[Your Guide To Getting The Right Logo Design]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=1089645]]></link>
		<description><![CDATA[For a logo to be both attractive and effective, it needs to be visually pleasing and memorable and effectively convey the essence of your product or company to your target audience. So company logo design demands both artistic skill and business knowledge. Before contacting a logo design firm you need...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Thu, 01 Jan 2009 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/logo.html"><![CDATA[Logo]]></category>
		<category domain="http://resources.bnet.com/topic/mje+sales.html"><![CDATA[MJE Sales]]></category>
		<category domain="http://resources.bnet.com/topic/strategy.html"><![CDATA[Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/management.html"><![CDATA[Management]]></category>
	</item>
	<item>
		<title><![CDATA[Logo Design, Web Banner Design & Graphic Design Considerations]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=1089647]]></link>
		<description><![CDATA[It is important for your corporate logo to be unique, recognizable, and to reflect your type of business. Your corporate logo will be representative of everything your company is, and will indicate your company by its presence on buildings, letterheads, advertisements, promotional items, as well as company vehicles or uniforms,...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Thu, 01 Jan 2009 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/web.html"><![CDATA[Web]]></category>
		<category domain="http://resources.bnet.com/topic/logo.html"><![CDATA[Logo]]></category>
		<category domain="http://resources.bnet.com/topic/graphic+design.html"><![CDATA[Graphic Design]]></category>
		<category domain="http://resources.bnet.com/topic/mje+sales.html"><![CDATA[MJE Sales]]></category>
		<category domain="http://resources.bnet.com/topic/desktop+publishing.html"><![CDATA[Desktop Publishing]]></category>
		<category domain="http://resources.bnet.com/topic/software.html"><![CDATA[Software]]></category>
	</item>
	<item>
		<title><![CDATA[Steps To Be Taken While Designing A Good Corporate Logo]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=1089649]]></link>
		<description><![CDATA[Corporate logo design could be of graphic design business logos or a custom logo. Generally the combination of graphic and text offer exclusive individuality to any corporate. Corporate logo design is further very important part of corporate branding policy and must always come out with a sense of creativity. So...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Thu, 01 Jan 2009 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/logo.html"><![CDATA[Logo]]></category>
		<category domain="http://resources.bnet.com/topic/mje+sales.html"><![CDATA[MJE Sales]]></category>
		<category domain="http://resources.bnet.com/topic/desktop+publishing.html"><![CDATA[Desktop Publishing]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/software.html"><![CDATA[Software]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Promote Your Business With The Right Logo!]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=1090547]]></link>
		<description><![CDATA[A logo is a design or image that represents a company, brand or product. Its aim is to help people identify the company with a positive customer experience. It is the basis of all future branding, advertising and communication strategies. Therefore considerable attention should be paid by the brand owners...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Thu, 01 Jan 2009 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/logo.html"><![CDATA[Logo]]></category>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[Brand]]></category>
		<category domain="http://resources.bnet.com/topic/mje+sales.html"><![CDATA[MJE Sales]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[How To Get The Logo You Want]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=1090563]]></link>
		<description><![CDATA[Your logo is more than just an important part of your marketing materials. It is the face of your business. Your logo gives clients and prospects a visual reference to pair with your business name, which increases the memorability of your brand. It's important that you send your designer logos,...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Thu, 01 Jan 2009 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/logo.html"><![CDATA[Logo]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Get a Free Logo Design From LogoInstant]]></title>
		<link><![CDATA[http://blogs.bnet.com/businesstips/?p=2250]]></link>
		<description><![CDATA[Need a logo to adorn your new enterprise? If you're handy with Photoshop, Paint.NET, or any other program that supports PSD files, check out the selection of free-to-download logos at LogoInstant.    The site currently offers about 25 attractive, professional-looking logos with more being added daily, all of...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Wed, 31 Dec 2008 07:03:16 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/logo.html"><![CDATA[Logo]]></category>
		<category domain="http://resources.bnet.com/topic/channel+management.html"><![CDATA[Channel Management]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/rick+broida.html"><![CDATA[Rick Broida]]></category>
		<category domain="http://resources.bnet.com/topic/rick+broida.html"><![CDATA[Rick Broida]]></category>
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	<item>
		<title><![CDATA[Novo Nordisk's Liraglutide Logos Leak Out Before Approval]]></title>
		<link><![CDATA[http://industry.bnet.com/pharma/1000486/novo-nordisks-liraglutide-logos-leak-out-before-approval/]]></link>
		<description><![CDATA[    UPDATE: As BNET predicted, the new Novo Nordisk logos have been suddenly removed from the web. You can still see a Google cache of the page here, and a screen grab here.     Novo Nordisk's new diabetes drug, liraglutide, isn't approved by the...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 11 Dec 2008 08:24:31 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/fda.html"><![CDATA[FDA]]></category>
		<category domain="http://resources.bnet.com/topic/logo.html"><![CDATA[Logo]]></category>
		<category domain="http://resources.bnet.com/topic/novo+nordisk.html"><![CDATA[Novo Nordisk]]></category>
		<category domain="http://resources.bnet.com/topic/federal+government.html"><![CDATA[Federal Government]]></category>
		<category domain="http://resources.bnet.com/topic/government.html"><![CDATA[Government]]></category>
		<category domain="http://resources.bnet.com/topic/jim+edwards.html"><![CDATA[Jim Edwards]]></category>
	</item>
	<item>
		<title><![CDATA[Clorox: A Green-Market Breakthrough]]></title>
		<link><![CDATA[http://www.bnet.com/2403-13241_23-253321.html]]></link>
		<description><![CDATA[By leveraging its brand and  capitalizing on its retail muscle, Clorox became a major player in green products.    	        The Move: By leveraging its brand and  capitalizing on its retail muscle, the company became a major player in...]]></description>
		<s:doctype><![CDATA[Articles]]></s:doctype>
		<pubDate>Mon, 01 Dec 2008 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/clorox+co..html"><![CDATA[Clorox Co.]]></category>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[Brand]]></category>
		<category domain="http://resources.bnet.com/topic/product.html"><![CDATA[Product]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/the+clorox+company.html"><![CDATA[The Clorox Company]]></category>
		<category domain="http://resources.bnet.com/topic/green+works.html"><![CDATA[Green Works]]></category>
		<category domain="http://resources.bnet.com/topic/green+products.html"><![CDATA[Green Products]]></category>
		<category domain="http://resources.bnet.com/topic/logo.html"><![CDATA[Logo]]></category>
		<category domain="http://resources.bnet.com/topic/retail.html"><![CDATA[Retail]]></category>
		<category domain="http://resources.bnet.com/topic/john+maas.html"><![CDATA[John Maas]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">CLX</category>
		<category domain="tickers">CLX</category>
	</item>
	<item>
		<title><![CDATA[Arnell's Competitors Hate the New Pepsi Logo]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/1000354/arnells-competitors-hate-the-new-pepsi-logo/]]></link>
		<description><![CDATA[In a completely unsurprising set of reactions, design honchos who compete against the Arnell Group for business had little good to say about the new logo for Pepsi. BNET broke the news a few weeks ago that the new,Â  $1 million  logo bears a strong resemblance to an old,...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Fri, 21 Nov 2008 13:39:56 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/logo.html"><![CDATA[Logo]]></category>
		<category domain="http://resources.bnet.com/topic/pepsico.html"><![CDATA[PepsiCo]]></category>
		<category domain="http://resources.bnet.com/topic/arnell.html"><![CDATA[Arnell]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/jim+edwards.html"><![CDATA[Jim Edwards]]></category>
		<category domain="http://resources.bnet.com/topic/jim+edwards.html"><![CDATA[Jim Edwards]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">PEP</category>
		<category domain="tickers">PEP</category>
	</item>
	<item>
		<title><![CDATA[NY Spends $17 Million on Saatchi 'Clip Art' Logo]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/1000331/saatchi-charges-17-million-for-i-love-ny-logo-clip-art/]]></link>
		<description><![CDATA[Saatchi & Saatchi has charged New York State $17 million for a clip art squirrel.* New York state is to spend $17 million on a Saatchi & Saatchi campaign featuring what appears to be a clip art squirrel. The move came after the agency was asked to redesign the New...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Fri, 14 Nov 2008 08:05:30 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/logo.html"><![CDATA[Logo]]></category>
		<category domain="http://resources.bnet.com/topic/new+york.html"><![CDATA[New York]]></category>
		<category domain="http://resources.bnet.com/topic/clip+art.html"><![CDATA[Clip Art]]></category>
		<category domain="http://resources.bnet.com/topic/saatchi+%2526+saatchi.html"><![CDATA[Saatchi & Saatchi]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/jim+edwards.html"><![CDATA[Jim Edwards]]></category>
		<category domain="http://resources.bnet.com/topic/logo.html"><![CDATA[Logo]]></category>
		<category domain="http://resources.bnet.com/topic/new+york.html"><![CDATA[New York]]></category>
		<category domain="http://resources.bnet.com/topic/clip+art.html"><![CDATA[Clip Art]]></category>
		<category domain="http://resources.bnet.com/topic/saatchi+%2526+saatchi.html"><![CDATA[Saatchi & Saatchi]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/jim+edwards.html"><![CDATA[Jim Edwards]]></category>
	</item>
	<item>
		<title><![CDATA[Give Your Logo Power Beyond Words]]></title>
		<link><![CDATA[http://www.bnet.com/2403-13237_23-245720.html]]></link>
		<description><![CDATA[Barack Obama's presidential campaign proved that the  stickiness of a logo has as much to do with the design as how it's  used — and how you let others use it.    	         Until Bush-Cheney unveiled its bold,...]]></description>
		<s:doctype><![CDATA[Articles]]></s:doctype>
		<pubDate>Fri, 31 Oct 2008 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/microsoft+word.html"><![CDATA[Microsoft Word]]></category>
		<category domain="http://resources.bnet.com/topic/logo.html"><![CDATA[Logo]]></category>
		<category domain="http://resources.bnet.com/topic/barack+obama.html"><![CDATA[Barack Obama]]></category>
		<category domain="http://resources.bnet.com/topic/michael+bierut.html"><![CDATA[Michael Bierut]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/john+maas.html"><![CDATA[John Maas]]></category>
		<category domain="http://resources.bnet.com/topic/campaign.html"><![CDATA[Campaign]]></category>
		<category domain="http://resources.bnet.com/topic/john+mccain.html"><![CDATA[John McCain]]></category>
		<category domain="http://resources.bnet.com/topic/politics.html"><![CDATA[Politics]]></category>
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		<category domain="http://resources.bnet.com/topic/bnet+feature.html"><![CDATA[BNET Feature]]></category>
	</item>
	<item>
		<title><![CDATA[Pepsi's New $1 Million Logo Looks Like Old Diet Pepsi Logo]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/1000270/pepsis-new-1-million-logo-looks-like-old-diet-pepsi-logo/]]></link>
		<description><![CDATA[The new Pepsi logo, designed by the Arnell Group, looks suspiciously like an old, long-abandoned Diet Pepsi logo see below. Both new and old logos have an almost identical, rounded, sans-serif typeface, with the red and blue Pepsi wave device sloping upward diagonally to the right. Only the spacing and...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 27 Oct 2008 16:43:03 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/logo.html"><![CDATA[Logo]]></category>
		<category domain="http://resources.bnet.com/topic/pepsico.html"><![CDATA[PepsiCo]]></category>
		<category domain="http://resources.bnet.com/topic/o%2527dwyer.html"><![CDATA[O'Dwyer]]></category>
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		<category domain="http://resources.bnet.com/topic/jim+edwards.html"><![CDATA[Jim Edwards]]></category>
		<category domain="http://resources.bnet.com/topic/logo.html"><![CDATA[Logo]]></category>
		<category domain="http://resources.bnet.com/topic/pepsico.html"><![CDATA[PepsiCo]]></category>
		<category domain="http://resources.bnet.com/topic/o%2527dwyer.html"><![CDATA[O'Dwyer]]></category>
		<category domain="http://resources.bnet.com/topic/public+relations.html"><![CDATA[Public Relations]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
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		<category domain="http://resources.bnet.com/topic/jim+edwards.html"><![CDATA[Jim Edwards]]></category>
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		<category domain="tickers">PEP</category>
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