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	<title><![CDATA[long beach Resources | BNET]]></title>
	<link><![CDATA[http://resources.bnet.com/topic/long+beach.html]]></link>
	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to long beach]]></description>
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		<title><![CDATA[Financial Reporting Issues]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=82026]]></link>
		<description><![CDATA[The pyramid of Governmental Accounting Standards Board GASB financial reporting with highly aggregated, consolidated financial statements residing on the top, and highly detailed, voluminous reports falling later. This paper is a comprehensive study of the features of GASB.   ]]></description>
		<s:doctype><![CDATA[Presentations]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/california+state+university.html"><![CDATA[California State University]]></category>
		<category domain="http://resources.bnet.com/topic/financial+reporting.html"><![CDATA[Financial Reporting]]></category>
		<category domain="http://resources.bnet.com/topic/financial.html"><![CDATA[Financial]]></category>
		<category domain="http://resources.bnet.com/topic/long+beach.html"><![CDATA[Long Beach]]></category>
		<category domain="http://resources.bnet.com/topic/governmental+accounting+standards+board.html"><![CDATA[Governmental Accounting Standards Board]]></category>
		<category domain="http://resources.bnet.com/topic/financial+planning.html"><![CDATA[Financial Planning]]></category>
		<category domain="http://resources.bnet.com/topic/financial+statements.html"><![CDATA[Financial Statements]]></category>
		<category domain="http://resources.bnet.com/topic/financial+accounting.html"><![CDATA[Financial Accounting]]></category>
		<category domain="http://resources.bnet.com/topic/finance.html"><![CDATA[Finance]]></category>
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		<title><![CDATA[Promotion Mix]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=82283]]></link>
		<description><![CDATA[The organization has to convey the message about the product on offer to its consumers. This helps in sustaining a perennial demand for the product and in suitably positioning it among the target audience. The process of communicating the message is called promotion. It influences the purchase decision of the...]]></description>
		<s:doctype><![CDATA[Presentations]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/california+state+university.html"><![CDATA[California State University]]></category>
		<category domain="http://resources.bnet.com/topic/long+beach.html"><![CDATA[Long Beach]]></category>
		<category domain="http://resources.bnet.com/topic/promotion.html"><![CDATA[Promotion]]></category>
		<category domain="http://resources.bnet.com/topic/public+relations.html"><![CDATA[Public Relations]]></category>
		<category domain="http://resources.bnet.com/topic/sales+force+management.html"><![CDATA[Sales Force Management]]></category>
		<category domain="http://resources.bnet.com/topic/internet.html"><![CDATA[Internet]]></category>
		<category domain="http://resources.bnet.com/topic/sales+strategy.html"><![CDATA[Sales Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/corporate+communications.html"><![CDATA[Corporate Communications]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
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		<title><![CDATA[Strategies For Competitive Advantage In Electronic Commerce]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=82912]]></link>
		<description><![CDATA[From the executive summary: ‘Sustaining the competitive advantage in the competitive business era is one of the most important activities for an e-business organization. As e-businesses shift their focus from building a customer base to increasing revenue growth and profitability, they should re-evaluate their current business strategies, if any, and...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/california+state+university.html"><![CDATA[California State University]]></category>
		<category domain="http://resources.bnet.com/topic/competitive+advantage.html"><![CDATA[Competitive Advantage]]></category>
		<category domain="http://resources.bnet.com/topic/long+beach.html"><![CDATA[Long Beach]]></category>
		<category domain="http://resources.bnet.com/topic/e-business.html"><![CDATA[E-business]]></category>
		<category domain="http://resources.bnet.com/topic/electronic+commerce.html"><![CDATA[Electronic Commerce]]></category>
		<category domain="http://resources.bnet.com/topic/web+technology.html"><![CDATA[Web Technology]]></category>
		<category domain="http://resources.bnet.com/topic/e-business%252fe-commerce.html"><![CDATA[E-business/E-Commerce]]></category>
		<category domain="http://resources.bnet.com/topic/strategy.html"><![CDATA[Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/internet.html"><![CDATA[Internet]]></category>
		<category domain="http://resources.bnet.com/topic/management.html"><![CDATA[Management]]></category>
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		<title><![CDATA[Internet Marketing]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=83430]]></link>
		<description><![CDATA[Electronic commerce (e-commerce) involves making business transactions through telecommunication networks including the Internet. Such type of marketing through the Internet tends to streamline business processes, reduce operating costs, and deliver enhanced customer support. The paper traces the history of Internet marketing and discusses different e-commerce frameworks.   ]]></description>
		<s:doctype><![CDATA[Presentations]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/california+state+university.html"><![CDATA[California State University]]></category>
		<category domain="http://resources.bnet.com/topic/long+beach.html"><![CDATA[Long Beach]]></category>
		<category domain="http://resources.bnet.com/topic/internet+marketing.html"><![CDATA[Internet Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/e-business.html"><![CDATA[E-business]]></category>
		<category domain="http://resources.bnet.com/topic/internet.html"><![CDATA[Internet]]></category>
		<category domain="http://resources.bnet.com/topic/web+technology.html"><![CDATA[Web Technology]]></category>
		<category domain="http://resources.bnet.com/topic/e-business%252fe-commerce.html"><![CDATA[E-business/E-Commerce]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Strategic Management]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=83461]]></link>
		<description><![CDATA[Strategy of an organization defines the roadmap towards attainment of its long term goals and objectives. Strategic management process is the methodology of operationalizing organizational systems and processes towards effective implementation of organizational strategy. A large number of factors and parameters are involved in the same. The paper examines the...]]></description>
		<s:doctype><![CDATA[Presentations]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/california+state+university.html"><![CDATA[California State University]]></category>
		<category domain="http://resources.bnet.com/topic/long+beach.html"><![CDATA[Long Beach]]></category>
		<category domain="http://resources.bnet.com/topic/strategic+management.html"><![CDATA[Strategic Management]]></category>
		<category domain="http://resources.bnet.com/topic/leadership.html"><![CDATA[Leadership]]></category>
		<category domain="http://resources.bnet.com/topic/strategy.html"><![CDATA[Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/management.html"><![CDATA[Management]]></category>
	</item>
	<item>
		<title><![CDATA[A Framework For Analyzing the Potential Benefits of Internet Marketing]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=135648]]></link>
		<description><![CDATA[The Internet has provided a rare opportunity especially for small to medium sized enterprises. It moves organizations beyond the physical constraints of their traditional distribution channels and creates a world wide virtual community in which small and medium sized companies can compete with large enterprises. This research focuses on the...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Tue, 17 Dec 2002 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/california+state+university.html"><![CDATA[California State University]]></category>
		<category domain="http://resources.bnet.com/topic/long+beach.html"><![CDATA[Long Beach]]></category>
		<category domain="http://resources.bnet.com/topic/internet+marketing.html"><![CDATA[Internet Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/internet.html"><![CDATA[Internet]]></category>
		<category domain="http://resources.bnet.com/topic/smb%252fsme.html"><![CDATA[Smb/Sme]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/benefits.html"><![CDATA[Benefits]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/human+resources.html"><![CDATA[Human Resources]]></category>
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