BNET Industries
Last Fiscal Year Sales:$300.0M
- Private
- US
Dow Jones Description
Long John Silver's is the world's most popular quick-service seafood chain with more than 1,200 restaurants worldwide and more than 200 additional points of distribution in Yum! Brands, Inc. multibrand restaurants. Long John Silver's specializes in batter-dipped fish, chicken and shrimp, along with fries, cole slaw and hushpuppies. The chain serves nearly four million customers each week. In May, 2002, Long John Silver's was acquired by Yum! Brands, Inc. (NYSE:YUM), joining a family of restaurants that number more than 33,000 units in more than 100 countries and territories. Long John Silver's, along with Taco Bell, Pizza Hut, KFC and A&W Restaurants make Yum! Brands, Inc., the world's largest restaurant company in terms of system units. Inspired by Robert Louis Stevenson's classic book Treasure Island, the company was founded in 1969. This response to growing consumer demand for quick-service seafood was met with overwhelming acceptance. Today, you'll find Long John Silver's locations are bold, modern restaurants featuring a menu that meets the taste of today's consumers. Increasingly, Long John Silver's is being paired with other Yum! Brands, Inc. restaurants in multibrand locations. The multibrand concept provides consumers additional menu choice in one restaurant. Long John Silver's multibrand partners include A&W All American Food, KFC and Taco Bell.
President
Ben ButlerNumber of Employees 150
Peer Companies
NAICS Code Limited-Service Restaurants: 722211
Recent Events
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Coupon sparks lawsuit between Long John Silver’s, Captain D’sKNOXVILLE, Tenn. (Oct. 27, 2009)
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Long John Silver's Dives Into 'Shark Week' Promo
News & Analysis
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long john silver's inc. - All News and Analysis
This month: long John Silver's
- 2008-12-01
Dining at Long John Silver's may put you in the mood to live in a sea shanty. It's also apt to put you in the mood for food. The menu is stocked with fish of all sorts--from fillets to shellfish--but all cooked in just about one way: deep fried. That...
Performance notes
- 2008-11-22
Overview The US playwright Ken Ludwig's account of Robert Louis Stevenson's swashbuckling 1883 adventure stars Keith Allen as the piratical rogue Long John Silver and Michael Legge as cabin boy Jim Hawkins. Sean Holmes directs. Our view "Keith Allen - a fine, sympathetic actor...
Yum! Brands Appoints Eaton Chief Operating and Development Officer-Designate
- 2007-12-17
LOUISVILLE, Ky. -- Yum! Brands, Inc. (NYSE: YUM) today announced the appointment of Roger Eaton, 47, as Chief Operating and Development Officer-Designate, replacing Peter Hearl, who has made a personal decision to retire from the Company at the end of March 2008. Eaton will report directly to David C. Novak,...
Frank J. Belatti, founder of Atlanta-based AFC Enterprises Inc., which is now parent to the Popeyes Chicken & Biscuits brand, will retire as chairman
- 2007-12-17
FRANK J. BELATTI, founder of Atlanta-based AFC Enterprises Inc., which is now parent to the Popeyes Chicken & Biscuits brand, will retire as chairman. John M. Cranor, an AFC board member and former leader of Long John Silver's and KFC, will succeed Belatti.
Sid Feltenstein eyes the further rejuvenation of established brands
- 2007-10-01
[ILLUSTRATION OMITTED] Veteran chain operator Sid Feltenstein, who has amassed a fortune by breathing new life into tired restaurant brands, recalls how critics questioned his sanity when he bought the A&W Restaurants chain in 1995. But Feltenstein, a man colleagues describe as bold, daring and energetic, shrugged them...
Long John Silver's picks Northlich as agency of record
- 2007-08-13
LOUISVILLE, KY. -- Long John Silver's, a division of Yum! Brands Inc., has named independent ad agency Northlich of Cincinnati as its agency of record. Northlich replaces Omnicom Group's Element 79 of Chicago on the account. Spending was not disclosed. Northlich also handles public relations duties for A&W...
Encanto investing US$13 million.(PUERTO RICO)(Encanto Restaurants)(Brief article)
- 2007-05-01
After opening the island's first Long John Silver's LJS restaurant in early February in the San Patricio-Caparra sector of Guaynabo, Encanto Restaurants is finding that Puerto Rico's passion for fried fish and shellfish is as deep as the sea itself, said Chief Operating Officer Jorge Berlingeri,...
Yum! Brands Announces New "YUMFECTA" $1 Million Bonus for Kentucky Derby Winner That Beats Barbaro's Winning Distance of 6 1/2 Lengths
- 2007-04-30
"YUMFECTA" is First Bonus Tied Solely to Derby Race, Margin of Victory and Split Evenly between Owner, Trainer, Jockey and Charity - Barbaro Memorial Fund LOUISVILLE, Ky. -- Yum! Brands, Inc., (NYSE:YUM), the world's largest restaurant company in terms of units, and parent of KFC, Taco Bell, Pizza Hut,...
Long John Silver's rolls out Hispanic-focused ads
- 2007-04-09
LOUISVILLE, KY. -- Long John Silver's has taken steps to target Hispanics more effectively with the launch of its first national campaign for that market. TV and radio spots, created by San Antonio-based PM Group, began airing in the Southwest last month. A TV spot titled "Boring Lunch"...
Lenten obligation helps restaurants rake in the clams.(PAGE ONE)
- 2007-03-31
Byline: Jen Haberkorn, THE WASHINGTON TIMES Lent, the 40 days before Easter observed by Christians, can mean big bucks for fishy businesses. Seafood restaurants, whether fast-food or white tablecloth, rake in the clams during the season, especially on Fridays, when Catholics are...
Decision Makers
| Name (plus bio) | Position |
|---|---|
| Ben Butler | President |
| Anne Byerlein | Chief People Officer |
| John Villanueva | CMO |
| Steve Provost | Chief Marketing Officer |
| Judy Hughes | Manager |
| Paula Ashley | Manager, Field Marketing |
| Don Crockett | Area Coach |
| Organization | Position | Status |
|---|---|---|
| A&W All-American Food Restaurants, Inc. | President | Current |
| Long John Silver's, Inc. | President | Current |
| Organization | Position | Status |
|---|---|---|
| Long John Silver's, Inc. | Chief People Officer | Current |
| Organization | Position | Status |
|---|---|---|
| Long John Silver's, Inc. | CMO | Current |
| Organization | Position | Status |
|---|---|---|
| Long John Silver's, Inc. | Chief Marketing Officer | Current |
| Organization | Position | Status |
|---|---|---|
| Long John Silver's, Inc. | Manager | Current |
| Organization | Position | Status |
|---|---|---|
| Long John Silver's, Inc. | Manager, Field Marketing | Current |
| Organization | Position | Status |
|---|---|---|
| Long John Silver's, Inc. | Area Coach | Current |
Executive News
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Long John Silver's Dives Into 'Shark Week' Promo
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Long John Silvers Dives Into Shark Week Microsite
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Long John Silvers„ First Quick Service Restaurant to Debut Baja Fish Tacos Nationwide
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