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16 Resources for

long tail

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The Long Tail of Public Relations: You've probably heard about the "Long Tail" theory of the web -- that instead of needing to rely on big hits, businesses on the web could expect to see a trickle of steady business as people in need of their products or services used the web to find them. But...; Tags: Long Tail, Web, Public Relations, Channel Management, Marketing, Corporate Communications, Jon Greer; Blog posts 2008-07-21
Harvard's Anita Elberse: Forget the "Long Tail": Harvard's Anita Elberse: Forget the "Long Tail"Interesting article with relevance to our products. What about Amazon?I read this article with some interest as we have an ongoing discussion in our company, whether to focus on the top sellers only or increase our coverage of products even if these don't get...; Tags: Anita Elberse, Harvard, long tail; Discussion threads 2008-07-01
Harvard's Anita Elberse: Forget the "Long Tail": The Find: One Harvard Business School professor crunches the numbers and comes up with a startling conclusion for those in the media biz: forget the long tail, aim for the occasional and old fashioned blockbuster. The Source: An alaysis of sales patterns in the music and home-video...; Tags: Jessica Stillman, Marketing, Sales, Marketing Research, Retail, Sales Force Management, Sales Strategy, Harvard, Tail, Long Tail; Blog posts 2008-06-30
How Your Search Marketing May Be "Short" Sighted: I like to call the early days of web marketing the 'apple pie a la mode' days. Back then, all you had to do was fill a web page with specific valuable keywords ("mortgage online", for example) and the traffic just flowed in -- easy peasy. ...; Tags: Capital Structures, Finance, Marketing Research, Mortgages, Long Tail, Marketing, Jonathan Haeber; Blog posts 2008-03-03
Wired's Chris Anderson: Start Practicing "Long Tail PR": Chris Anderson, editor of Wired magazine and author of The Long Tail, has more words of advice for PR people -- and they're all worth hearing. Anderson, you'll recall, is the guy who got so fed up with PR spam that he 'outed' 300 PR people who had sent him...; Tags: Long Tail, Era, Wired Inc., Problem, E-mail, Public Relations, Marketing, Corporate Communications, Jon Greer; Blog posts 2007-11-19

What long tail?(News)(Ginnie Roeglin of Costco): Byline: mya frazier Byline: mya frazier; Tags: long tail, Costco Wholesale Corp.; Research articles 2006-08-21
Next digital darling will bear no likeness to MySpace, YouTube; AdTech's soothsayers contend big payoff will come for ad networks and others who ride the Long Tail.(Digital): Byline: ABBEY KLAASSEN Byline: ABBEY KLAASSEN; Tags: advertisement, long tail, MySpace, network, YouTube Inc.; Research articles 2007-04-30
IDC Looks at the ''Google Effect'' and How Web 2.0, Long Tail Marketing, Buzz, and eCommerce Accelerate the Digital Marketplace: FRAMINGHAM, Mass. -- According to a newly published IDC study, a digital marketplace has emerged that both expands upon and threatens traditional markets. The study reveals that this marketplace, composed of gateways, nodes, and hubs, is growing rapidly due to a confluence of demand, technologies, customers, and changes in how...; Tags: e-business, Google Inc., International Data Corp., long tail, Web, Web 2.0; Research articles 2006-08-03
Chris Anderson, Elizabeth Hasselbeck Both Accused of Plagiarism: Chris Anderson has made a name for himself as editor of Wired and, even more so, as author of the books The Long Tail and Free. But a number of critics are coming forward, alleging that in writing the latter, Anderson made relatively free use of the work of others...; Tags: Long Tail, Chris Anderson, Erik Sherman; Blog posts 2009-06-24
The IAB's "Long Tail" Video Needs a Sequel: Late yesterday, Randall Rothenberg, CEO of the Interactive Advertising Bureau, emailed out a link the video above entitled, "I Am the Long Tail," which is aimed at humanizing all of those small publishers that make up the hackneyed â€" but vital â€" long tail. It certainly...; Tags: Long Tail, Publisher, Video, Interactive Advertising Bureau, Corporate Communications, Marketing, Catharine P. Taylor; Blog posts 2009-03-24
Sony/Google Eye Amazon from Far End of Long Tail: Following on yesterday's report about how the future of news will be via apps on mobile devices, today it's time to revisit the growing competition over eBook platforms. Sony ratcheted up the pressure on Amazon and its Kindle deviceÂ by announcing this week a partnership with Google...; Tags: Long Tail, Sony Corp., Google Inc., Amazon.com Inc., Sony Reader, E-books, Personal Technology, David Weir; Blog posts 2009-03-20
Anderson: Get a New Job Every Three Years: The Find: This week Chris Anderson uses his blog this week to proclaim his three-year rule: to stay fresh and master new skills, make a major change at work every three years. The Source: Anderson's Long Tail blog. The Takeaway: Best-selling author...; Tags: Long Tail, Job, Hour, Blogging, Recruitment & Selection, Professional Development, Internet, Human Resources, Workforce Management, Career, Jessica Stillman; Blog posts 2008-12-19
Wagging the Long Tail: What Distribution Strategy Will Make Sense?: The Harvard Business Review has an interesting analysis of the viability of the "long tail" concept. In looking at comparative sales of video and music, researchers Anita Elberse and Felix Oberholzer-Gee find that the tail may be more bobbed than most people have been thinking: Using econometric models that...; Tags: Strategy, Long Tail, Tail, Sales Strategy, Sales Force Management, Sales, Erik Sherman; Blog posts 2008-06-30
Maghound Sniffing for Long Tail: In the 21st century economy there are long tails and then there are, well, shorter tails. This "insight," if you can call it that, occurred to me today when, after four years of effort, Time Inc. announced today that its Netflix-like service for magazines, called Maghound, will...; Tags: NetFlix Inc., Long Tail, Tail, Time Inc., Title, David Weir; Blog posts 2008-06-27
Freemium: The First Business Model of the 21st Century: At the Revenue Bootcamp Conference in Mountain View, Calif., Chris Anderson, author of "Free: The Future of a Radical Price," discusses how different companies use the free-to-premium, or freemium model, to not only make money, but often keep customers at a higher rate than fully-paid services. There are many economies--ones...; Tags: Money, Operational Accounting, Finance, Strategy, Management, Revenue Bootcamp, Chris Anderson, freemium, monetize, long tail, online; Videos 2009-07-15
The Long Tail Of Asia's Interactive Industry: With their highly diverse capabilities to address the long tail, it's no wonder that Asia's interactive players are fast shaping up as a leading force in the global interactive industry. What's interesting is how the world is starting to change. The tools of micro- segmentation and day parting, and behavioural...; Tags: Asia, iMedia Communications, Long Tail, Management, Productivity, Strategy; White papers 2007-11-20

Additional Resources

Give Me Hits! Stepping on the Long-Tail Theory: Long-tail theorists tell us we can sell more product over time by serving many niche markets aided by the Internet,Â rather than relying on constant development of mass market big hits. And to that Harvard Business School marketing professor John Quelch says, give me a blockbuster anytime. When...; Tags: Blockbuster, Marketing Research, Marketing, Sean Silverthorne; Blog posts 2008-09-10
MICROSOFT CHINA KICKS OFF LONG TAIL PLAN: AsiaInfo Services 11-02-2007 Microsoft China Kicks Off Long Tail Plan BEIJIING, Nov 02, 2007 SinoCast via COMTEX -- Microsoft China Co., Ltd. recently started to launch its Long Tail Plan in 30 cities around China. Under the guidance...; Tags: Microsoft Corp.; Research articles 2007-11-02
Give Me Hits! Stepping on the Long-Tail Theory: Give Me Hits! Stepping on the Long-Tail TheoryRE: Give Me Hits! Stepping on the Long-Tail TheoryIt's really not an "either/or" question, is it? It's the rare company that can thrive on base hits alone (Amazon, the classic "long tail" example, sells their share of blockbusters), but placing all your bets...; Tags: Long-Tail Theory, blockbuster; Discussion threads 2008-09-11
Lost policies require insured to share defense costs: Court; Connecticut rules on long-tail claims.(News): Byline: SALLY ROBERTS HARTFORD, Conn.-Policyholders are responsible for their share of defense costs in long-tail liability cases unless they have proof of insurance, according to the Connecticut Supreme Court. Following a trend among other stat Byline: SALLY ROBERTS ...; Tags: insurance; Research articles 2003-07-21