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- How Your Search Marketing May Be "Short" Sighted
- I like to call the early days of web marketing the 'apple pie a la mode' days. Back then, all you had to do was fill a web page with specific valuable keywords ("mortgage online", for example) and the traffic just flowed in -- easy peasy. ...
- Blog posts 2008-03-03
- The long tail Of Asia's Interactive Industry
- With their highly diverse capabilities to address the long tail, it's no wonder that Asia's interactive players are fast shaping up as a leading force in the global interactive industry. What's interesting is how the world is starting to change. The tools of micro- segmentation and day parting, and behavioural...
- White papers 2007-11-20
- Wired's Chris Anderson: Start Practicing "long tail PR"
- Chris Anderson, editor of Wired magazine and author of The Long Tail, has more words of advice for PR people -- and they're all worth hearing. Anderson, you'll recall, is the guy who got so fed up with PR spam that he 'outed' 300 PR people who had sent him...
- Blog posts 2007-11-19
- 10 Underrated Business Books
- They are hardly traditional, but by challenging conventional wisdom, these books explain the big ideas that are essential to business success. Economics ...
- Articles 2007-08-24
Additional Resources
- On Tail Conditional Variance and Tail Covariances
- This paper examines the tail conditional variance of a risk X defined to be the variability of the risk along its right tail and tail covariance of two risks X1 and X2 defined to explain the linear dependency of the risks along their right tails, and study their potential use...
- White papers 2004-03-28
- E-Tail Brand Equity: Scale Development and Validation
- This paper presents the procedures followed in developing and validating a scale to measure e-tail brand equity (eBREQ). Following a comprehensive literature review, an exploratory research study involving depth interviews with experts and consumers was undertaken to identify the facets of brand equity in an e-tail environment. An initial pool...
- White papers 2004-02-01
- Case Study: Oil Company Has Success With Operations & Systems
- Companies that are sued for liabilities spanning several years or even decades need to determine the applicability of their historical insurance coverage. Certain claims, known in the insurance industry as "long-tail" claims, often don't become known and reported as claims until many years after the alleged harm happened. Fortunately, old...
- Case studies
- Old Insurance Policies May Be as Valuable as Stock or Other Hard Assets
- The paper highlights that companies that are sued for liabilities spanning several years or even decades need to determine the applicability of their historical insurance coverage. Many companies realize that they can be sued now for bodily injury and property damage that occurred decades ago. Certain claims, known in the...
- White papers 2004-06-08
- Yellow Tail Leaps Off The Shelf
- Article discusses the concept of brand management. It talks about one of the fastest growing brands in the entire history of branding called as Yellow Tail. The wine industry, under the spur of cutthroat competition and an excess of supply is indeed ripe to embrace brand management, and some contenders...
- White papers 2003-09-08
- Risks and Portfolio Decisions Involving Hedge Funds
- This paper characterizes the systematic risk exposures of hedge funds using buy-and-hold and option-based strategies. Our results show that a large number of equity-oriented hedge fund strategies exhibit payoffs resembling a short position in a put option on the market index, and therefore bear significant left-tail risk, risk that is...
- White papers 2002-10-16
- A New Reality: The Q Has Lost Its Tail
- It has been observed that due to rapid technological advancement the quality factor has slowly lost its importance. Organizations are realizing that having effective and efficient processes and providing high quality products and services, while necessary, are not sufficient to survive long term. They are also realizing that customer focus...
- White papers 2003-01-01
- Biograph: Pancreatic Carcinoma
- A middle-aged man presented with acute epigastric pain. An abdominal CT was performed and showed streaks of fat around the body and tail of the pancreas, consistent with acute pancreatitis. Additional findings included a somewhat bulky pancreas head without any focal hypodensities. The patient was referred for an FDG PET/CT...
- Case studies 2005-11-28
- Tail Or Dog — The Pond’s Getting Crowded
- Hedge fund assets have exploded to the upside in the past few years as the attraction of long-short portfolios in a highly volatile and declining market attracted investors like moths to the flame. Reflecting this, net flows into hedge funds can no longer be viewed as a trivial part of...
- White papers 2002-04-30
- An Advanced Buffet Load Alleviation System
- This paper described the development of advanced buffet load alleviation (BLA) system that utilizes distributed piezoelectric actuators in conjunction with an active rudder to reduce the structural dynamic response of the F/A-18 aircraft vertical tails to buffet loads. The BLA system was defined analytically with a detailed finite-element-model of the...
- White papers 2001-04-26
- Variance of the CTE Estimator
- The Conditional Tail Expectation (CTE), also called Expected Shortfall or Tail-VaR, is a robust, convenient and coherent measure for quantifying financial risk exposure. This paper looks at some statistical properties of the methods that are commonly used to estimate the CTE and develop a simple formula for the variance of...
- White papers 2003-10-01
- Learning To Embrace Reviews, No Matter How Critical
- It's time for businesses to embrace online criticisms and face up to their duties to their local customers. There was a time that to review was the domain of journalists and critics: it was a profession, not a hobby that anyone could just dip in and out of. But, like...
- White papers 2007-08-28
- Compressing the Future: The Movement Toward Reinsurer Responsibility for Contingent Claims
- This article is about reinsurer's responsibility towards insurer claims. Reinsurers must be prepared to deal with this trend towards acceleration of reinsurance recoverables, and must press for fairness and an opportunity to be heard on the valuation of contingent claims. It is likely that more states will amend their liquidation...
- White papers
- Estimating the Workers' Compensation Tail
- The workers' compensation tail largely consists of the medical component of permanent disability claims (MPD). This paper presents an analysis of medical payments based on 160,000 permanently disabled claimants - for accident years 1926-2002. It introduces a method for utilizing incremental payment data prior to the standard triangle to extend...
- White papers 2004-08-13
- Reinsurance Market Tries To Reel In Profits
- A year ago the reinsurance industry faced the biggest loss event in its history - the attacks on the WTC and the Pentagon. It would harden, rates would rise, and eventually the industry would recover and prosper. The reinsurance industry is subject to both internal and external pressures many of...
- White papers 2002-10-28
- An Importance Sampling Method for Portfolios of Credit Risky Assets
- This paper describes an importance sampling method that provides substantial speed up for computing economic capital, the rare event quantile of the loss distribution that must be held in reserve by a lending institution for solvency. The method, based solely on correlation information, provides accuracy in the tail while maintaining...
- White papers 2004-11-11
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