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	<title><![CDATA[long tail Resources | BNET]]></title>
	<link><![CDATA[http://resources.bnet.com/topic/long+tail.html]]></link>
	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to long tail]]></description>
	<s:counts start="0" returned="16" found="16" />
	<language>en-us</language>
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		<title><![CDATA[Freemium: The First Business Model of the 21st Century]]></title>
		<link><![CDATA[http://www.bnet.com/2422-13950_23-323102.html]]></link>
		<description><![CDATA[At the Revenue Bootcamp Conference in Mountain View, Calif., Chris Anderson, author of "Free: The Future of a Radical Price," discusses how different companies use the free-to-premium, or freemium model, to not only make money, but often keep customers at a higher rate than fully-paid services. There are many economies--ones...]]></description>
		<s:doctype><![CDATA[Videos]]></s:doctype>
		<pubDate>Wed, 15 Jul 2009 10:33:19 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/money.html"><![CDATA[Money]]></category>
		<category domain="http://resources.bnet.com/topic/operational+accounting.html"><![CDATA[Operational Accounting]]></category>
		<category domain="http://resources.bnet.com/topic/finance.html"><![CDATA[Finance]]></category>
		<category domain="http://resources.bnet.com/topic/strategy.html"><![CDATA[Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/management.html"><![CDATA[Management]]></category>
		<category domain="http://resources.bnet.com/topic/revenue+bootcamp.html"><![CDATA[Revenue Bootcamp]]></category>
		<category domain="http://resources.bnet.com/topic/chris+anderson.html"><![CDATA[Chris Anderson]]></category>
		<category domain="http://resources.bnet.com/topic/freemium.html"><![CDATA[freemium]]></category>
		<category domain="http://resources.bnet.com/topic/monetize.html"><![CDATA[monetize]]></category>
		<category domain="http://resources.bnet.com/topic/long+tail.html"><![CDATA[long tail]]></category>
		<category domain="http://resources.bnet.com/topic/online.html"><![CDATA[online]]></category>
	</item>
	<item>
		<title><![CDATA[Chris Anderson, Elizabeth Hasselbeck Both Accused of Plagiarism]]></title>
		<link><![CDATA[http://industry.bnet.com/media/10002822/chris-anderson-elizabeth-hasselbeck-both-accused-of-plagiarism/]]></link>
		<description><![CDATA[Chris Anderson has made a name for himself as editor of Wired and, even more so, as author of the books The Long Tail and Free. But a number of critics are coming forward, alleging that in writing the latter, Anderson made relatively free use of the work of others...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Wed, 24 Jun 2009 10:04:17 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/long+tail.html"><![CDATA[Long Tail]]></category>
		<category domain="http://resources.bnet.com/topic/chris+anderson.html"><![CDATA[Chris Anderson]]></category>
		<category domain="http://resources.bnet.com/topic/erik+sherman.html"><![CDATA[Erik Sherman]]></category>
	</item>
	<item>
		<title><![CDATA[The IAB's "Long Tail" Video Needs a Sequel]]></title>
		<link><![CDATA[http://industry.bnet.com/media/10001427/the-iabs-long-tail-video-needs-a-sequel/]]></link>
		<description><![CDATA[    Late yesterday, Randall Rothenberg, CEO of the Interactive Advertising Bureau, emailed out a link the video above entitled, "I Am the Long Tail," which is aimed at humanizing all of those small publishers that make up the hackneyed â€" but vital â€" long tail. It certainly...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 24 Mar 2009 10:07:40 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/long+tail.html"><![CDATA[Long Tail]]></category>
		<category domain="http://resources.bnet.com/topic/publisher.html"><![CDATA[Publisher]]></category>
		<category domain="http://resources.bnet.com/topic/video.html"><![CDATA[Video]]></category>
		<category domain="http://resources.bnet.com/topic/interactive+advertising+bureau.html"><![CDATA[Interactive Advertising Bureau]]></category>
		<category domain="http://resources.bnet.com/topic/corporate+communications.html"><![CDATA[Corporate Communications]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/catharine+p.+taylor.html"><![CDATA[Catharine P. Taylor]]></category>
		<category domain="http://resources.bnet.com/topic/catharine+p.+taylor.html"><![CDATA[Catharine P. Taylor]]></category>
	</item>
	<item>
		<title><![CDATA[Sony/Google Eye Amazon from Far End of Long Tail]]></title>
		<link><![CDATA[http://industry.bnet.com/media/10001385/sonygoogle-eye-amazon-from-far-end-of-long-tail/]]></link>
		<description><![CDATA[Following on yesterday's report about how the future of news will be via apps on mobile devices, today it's time to revisit the growing competition over eBook platforms.    Sony ratcheted up the pressure on Amazon and its Kindle deviceÂ  by announcing this week a partnership with Google...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Fri, 20 Mar 2009 09:05:25 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/long+tail.html"><![CDATA[Long Tail]]></category>
		<category domain="http://resources.bnet.com/topic/sony+corp..html"><![CDATA[Sony Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/google+inc..html"><![CDATA[Google Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/amazon.com+inc..html"><![CDATA[Amazon.com Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/sony+reader.html"><![CDATA[Sony Reader]]></category>
		<category domain="http://resources.bnet.com/topic/e-books.html"><![CDATA[E-books]]></category>
		<category domain="http://resources.bnet.com/topic/personal+technology.html"><![CDATA[Personal Technology]]></category>
		<category domain="http://resources.bnet.com/topic/david+weir.html"><![CDATA[David Weir]]></category>
		<category domain="http://resources.bnet.com/topic/david+weir.html"><![CDATA[David Weir]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">AMZN</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GOOG</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">SNE</category>
		<category domain="tickers">AMZN,GOOG,SNE</category>
	</item>
	<item>
		<title><![CDATA[Anderson: Get a New Job Every Three Years]]></title>
		<link><![CDATA[http://blogs.bnet.com/bnet1/?p=782]]></link>
		<description><![CDATA[  	The Find: This week Chris Anderson uses his blog this week to proclaim his three-year rule: to stay fresh and master new skills, make a major change at work every three years.  	The Source: Anderson's Long Tail blog.      The Takeaway: Best-selling author...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Fri, 19 Dec 2008 05:17:18 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/long+tail.html"><![CDATA[Long Tail]]></category>
		<category domain="http://resources.bnet.com/topic/job.html"><![CDATA[Job]]></category>
		<category domain="http://resources.bnet.com/topic/hour.html"><![CDATA[Hour]]></category>
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		<category domain="http://resources.bnet.com/topic/professional+development.html"><![CDATA[Professional Development]]></category>
		<category domain="http://resources.bnet.com/topic/internet.html"><![CDATA[Internet]]></category>
		<category domain="http://resources.bnet.com/topic/human+resources.html"><![CDATA[Human Resources]]></category>
		<category domain="http://resources.bnet.com/topic/workforce+management.html"><![CDATA[Workforce Management]]></category>
		<category domain="http://resources.bnet.com/topic/career.html"><![CDATA[Career]]></category>
		<category domain="http://resources.bnet.com/topic/jessica+stillman.html"><![CDATA[Jessica Stillman]]></category>
		<category domain="http://resources.bnet.com/topic/jessica+stillman.html"><![CDATA[Jessica Stillman]]></category>
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	<item>
		<title><![CDATA[The Long Tail of Public Relations]]></title>
		<link><![CDATA[http://blogs.bnet.com/pr/?p=252]]></link>
		<description><![CDATA[You've probably heard about the "Long Tail" theory of the web -- that instead of needing to rely on big hits, businesses on the web could expect to see a trickle of steady business as people in need of their products or services used the web to find them. But...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 21 Jul 2008 07:00:31 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/long+tail.html"><![CDATA[Long Tail]]></category>
		<category domain="http://resources.bnet.com/topic/web.html"><![CDATA[Web]]></category>
		<category domain="http://resources.bnet.com/topic/public+relations.html"><![CDATA[Public Relations]]></category>
		<category domain="http://resources.bnet.com/topic/channel+management.html"><![CDATA[Channel Management]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/corporate+communications.html"><![CDATA[Corporate Communications]]></category>
		<category domain="http://resources.bnet.com/topic/jon+greer.html"><![CDATA[Jon Greer]]></category>
	</item>
	<item>
		<title><![CDATA[Harvard's Anita Elberse: Forget the "Long Tail"]]></title>
		<link><![CDATA[http://www.bnet.com/5208-13590-0.html?forumID=1&threadID=2642&messageID=12478&start=0]]></link>
		<description><![CDATA[Harvard's Anita Elberse: Forget the "Long Tail"Interesting article with relevance to our products. What about Amazon?I read this article with some interest as we have an ongoing discussion in our company, whether to focus on the top sellers only or increase our coverage of products even if these don't get...]]></description>
		<s:doctype><![CDATA[Discussion threads]]></s:doctype>
		<pubDate>Tue, 01 Jul 2008 06:43:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/anita+elberse.html"><![CDATA[Anita Elberse]]></category>
		<category domain="http://resources.bnet.com/topic/harvard.html"><![CDATA[Harvard]]></category>
		<category domain="http://resources.bnet.com/topic/long+tail.html"><![CDATA[long tail]]></category>
	</item>
	<item>
		<title><![CDATA[Wagging the Long Tail: What Distribution Strategy Will Make Sense?]]></title>
		<link><![CDATA[http://industry.bnet.com/technology/1000131/wagging-the-long-tail-what-distribution-strategy-will-make-sense/]]></link>
		<description><![CDATA[The Harvard Business Review has an interesting analysis of the viability of the "long tail" concept. In looking at comparative sales of video and music, researchers Anita Elberse and Felix Oberholzer-Gee find that the tail may be more bobbed than most people have been thinking:  Using econometric models that...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 30 Jun 2008 11:51:19 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/strategy.html"><![CDATA[Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/long+tail.html"><![CDATA[Long Tail]]></category>
		<category domain="http://resources.bnet.com/topic/tail.html"><![CDATA[Tail]]></category>
		<category domain="http://resources.bnet.com/topic/sales+strategy.html"><![CDATA[Sales Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/sales+force+management.html"><![CDATA[Sales Force Management]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
		<category domain="http://resources.bnet.com/topic/erik+sherman.html"><![CDATA[Erik Sherman]]></category>
	</item>
	<item>
		<title><![CDATA[Harvard's Anita Elberse: Forget the "Long Tail"]]></title>
		<link><![CDATA[http://blogs.bnet.com/bnet1/?p=476]]></link>
		<description><![CDATA[  	The Find: One Harvard Business School professor crunches the numbers and comes up with a startling conclusion for those in the media biz: forget the long tail, aim for the occasional and old fashioned blockbuster.  	The Source: An alaysis of sales patterns in the music and home-video...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 30 Jun 2008 07:06:19 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/jessica+stillman.html"><![CDATA[Jessica Stillman]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/retail.html"><![CDATA[Retail]]></category>
		<category domain="http://resources.bnet.com/topic/sales+force+management.html"><![CDATA[Sales Force Management]]></category>
		<category domain="http://resources.bnet.com/topic/sales+strategy.html"><![CDATA[Sales Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/harvard.html"><![CDATA[Harvard]]></category>
		<category domain="http://resources.bnet.com/topic/tail.html"><![CDATA[Tail]]></category>
		<category domain="http://resources.bnet.com/topic/long+tail.html"><![CDATA[Long Tail]]></category>
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	<item>
		<title><![CDATA[Maghound Sniffing for Long Tail]]></title>
		<link><![CDATA[http://industry.bnet.com/media/1000161/maghound-sniffing-for-long-tail/]]></link>
		<description><![CDATA[In the 21st century economy there are long tails and then there are, well, shorter tails.    This "insight," if you can call it that, occurred to me today when, after four years of effort, Time Inc. announced today that its Netflix-like service for magazines, called Maghound, will...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Fri, 27 Jun 2008 14:55:04 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/netflix+inc..html"><![CDATA[NetFlix Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/long+tail.html"><![CDATA[Long Tail]]></category>
		<category domain="http://resources.bnet.com/topic/tail.html"><![CDATA[Tail]]></category>
		<category domain="http://resources.bnet.com/topic/time+inc..html"><![CDATA[Time Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/title.html"><![CDATA[Title]]></category>
		<category domain="http://resources.bnet.com/topic/david+weir.html"><![CDATA[David Weir]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">NFLX</category>
		<category domain="tickers">NFLX</category>
	</item>
	<item>
		<title><![CDATA[How Your Search Marketing May Be "Short" Sighted]]></title>
		<link><![CDATA[http://blogs.bnet.com/bnet1/?p=345]]></link>
		<description><![CDATA[I like to call the early days of web marketing the 'apple pie a la mode' days.  Back then, all you had to do was fill a web page with specific valuable keywords ("mortgage online", for example) and the traffic just flowed in -- easy peasy.   ...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 03 Mar 2008 13:33:46 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/capital+structures.html"><![CDATA[Capital Structures]]></category>
		<category domain="http://resources.bnet.com/topic/finance.html"><![CDATA[Finance]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/mortgages.html"><![CDATA[Mortgages]]></category>
		<category domain="http://resources.bnet.com/topic/long+tail.html"><![CDATA[Long Tail]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/jonathan+haeber.html"><![CDATA[Jonathan Haeber]]></category>
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	<item>
		<title><![CDATA[The Long Tail Of Asia's Interactive Industry]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=347046]]></link>
		<description><![CDATA[With their highly diverse capabilities to address the long tail, it's no wonder that Asia's interactive players are fast shaping up as a leading force in the global interactive industry. What's interesting is how the world is starting to change. The tools of micro- segmentation and day parting, and behavioural...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Tue, 20 Nov 2007 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/asia.html"><![CDATA[Asia]]></category>
		<category domain="http://resources.bnet.com/topic/imedia+communications.html"><![CDATA[iMedia Communications]]></category>
		<category domain="http://resources.bnet.com/topic/long+tail.html"><![CDATA[Long Tail]]></category>
		<category domain="http://resources.bnet.com/topic/management.html"><![CDATA[Management]]></category>
		<category domain="http://resources.bnet.com/topic/productivity.html"><![CDATA[Productivity]]></category>
		<category domain="http://resources.bnet.com/topic/strategy.html"><![CDATA[Strategy]]></category>
	</item>
	<item>
		<title><![CDATA[Wired's Chris Anderson: Start Practicing "Long Tail PR"]]></title>
		<link><![CDATA[http://blogs.bnet.com/pr/?p=111]]></link>
		<description><![CDATA[Chris Anderson, editor of Wired magazine and author of The Long Tail, has more words of advice for PR people -- and they're all worth hearing. Anderson, you'll recall, is the guy who got so fed up with PR spam that he 'outed' 300 PR people who had sent him...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 19 Nov 2007 08:49:21 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/long+tail.html"><![CDATA[Long Tail]]></category>
		<category domain="http://resources.bnet.com/topic/era.html"><![CDATA[Era]]></category>
		<category domain="http://resources.bnet.com/topic/wired+inc..html"><![CDATA[Wired Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/problem.html"><![CDATA[Problem]]></category>
		<category domain="http://resources.bnet.com/topic/e-mail.html"><![CDATA[E-mail]]></category>
		<category domain="http://resources.bnet.com/topic/public+relations.html"><![CDATA[Public Relations]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/corporate+communications.html"><![CDATA[Corporate Communications]]></category>
		<category domain="http://resources.bnet.com/topic/jon+greer.html"><![CDATA[Jon Greer]]></category>
	</item>
	<item>
		<title><![CDATA[Next digital darling will bear no likeness to MySpace, YouTube; AdTech's soothsayers contend big payoff will come for ad networks and others who ride the Long Tail.(Digital)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6398/is_200704/ai_n25581059]]></link>
		<description><![CDATA[Byline: ABBEY KLAASSEN    Byline: ABBEY KLAASSEN  ]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 30 Apr 2007 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/long+tail.html"><![CDATA[long tail]]></category>
		<category domain="http://resources.bnet.com/topic/myspace.html"><![CDATA[MySpace]]></category>
		<category domain="http://resources.bnet.com/topic/network.html"><![CDATA[network]]></category>
		<category domain="http://resources.bnet.com/topic/youtube+inc..html"><![CDATA[YouTube Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[What long tail?(News)(Ginnie Roeglin of Costco)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6398/is_200608/ai_n25579239]]></link>
		<description><![CDATA[Byline: mya frazier    Byline: mya frazier  ]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 21 Aug 2006 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/long+tail.html"><![CDATA[long tail]]></category>
		<category domain="http://resources.bnet.com/topic/costco+wholesale+corp..html"><![CDATA[Costco Wholesale Corp.]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">COST</category>
		<category domain="tickers">COST</category>
	</item>
	<item>
		<title><![CDATA[IDC Looks at the ''Google Effect'' and How Web 2.0, Long Tail Marketing, Buzz, and eCommerce Accelerate the Digital Marketplace]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2006_August_3/ai_n26946686]]></link>
		<description><![CDATA[FRAMINGHAM, Mass. -- According to a newly published IDC study, a digital marketplace has emerged that both expands upon and threatens traditional markets. The study reveals that this marketplace, composed of gateways, nodes, and hubs, is growing rapidly due to a confluence of demand, technologies, customers, and changes in how...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 03 Aug 2006 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/e-business.html"><![CDATA[e-business]]></category>
		<category domain="http://resources.bnet.com/topic/google+inc..html"><![CDATA[Google Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/international+data+corp..html"><![CDATA[International Data Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/long+tail.html"><![CDATA[long tail]]></category>
		<category domain="http://resources.bnet.com/topic/web.html"><![CDATA[Web]]></category>
		<category domain="http://resources.bnet.com/topic/web+2.0.html"><![CDATA[Web 2.0]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GOOG</category>
		<category domain="tickers">GOOG</category>
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