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- What Is Behavioral Targeting?
- Better, more sophisticated software analytic tools are allowing Web advertisers to precisely target ads to their most coveted consumers How It Works ...
- Articles 2008-05-01
- How to Create a Successful Business Widget
- Consumer review site Rate It All explains the Long Tail is getting longer, making it increasingly important to deliver your Web service to consumers where they are. Enter widgets. Newsweek predicted 2007 would be the year of the widget, and they certainly garnered a lot of attention with over 87 million people using 239 million widgets during...
- Blog posts 2008-01-03
- Supplier Diversity: Who's Doing and Marketing it Well? And Does it Sacrifice Savings?
- Supplier diversity is imperative in a global, multi-cultural business market, but it can be challenging to reconcile supplier diversity initiatives with cost-cutting initiatives. According to a 2006 study by The Hackett Group, companies can expand their supplier diversity programs without sacrificing savings. So who's doing it well, and how...
- Blog posts 2007-12-19
- Business and IT Integration: Where Tech and Strategy Meet
- We warned you there'd be a lot of 2007 year-in-review and 2008 predictions posts. Here we go again. Verizon Business has identified 10 hot business technology trends for 2008, including CIO as a business strategist: CIOs will take on an even more pivotal role in determining how to invest capital...
- Blog posts 2007-12-18
- Hot-Button Topics for Managers in 2007
- Much of success in business comes from listening to your customers, and the same is true for those of us writing for a management audience. Your insights shape the conversation, inspiring us all to question what defines strong leadership, what motivates employees to go the extra mile, and what propels...
- Blog posts 2007-12-18
- What Not to Do in The Office Unless You're Steve Carell
- If you thought there wasn't anything you could learn from watching "The Office" you're wrong -- at least according to Fast Company. In her article, "What Not to Do in The Office" Liz Webber recalls ten memorable mess-ups from our favorite blundering boss, Michael Scott, and applies them to real-life...
- Blog posts 2007-12-18
- How Does GE Address Global Issues in Innovative and Market-Changing Ways?
- GE has a rich history as an innovation leader. Managers have come up with a huge list of reasons why GE is synonymous with innovation, including diversity of businesses, constant growth and investment in R&D, commitment to eco-friendly technologies, and a global presence with a wide range of products. Imagination Breakthrough Leader Shahira Raineri outlines...
- Blog posts 2007-12-18
- Top 10 Business Stories of 2007 and What We Had to Say
- We're going to see a lot of 2007 wrap-up articles and blogs over the next couple of weeks (like our recently posted Best Productivity Tips of 2007) not to mention predictions for 2008. It's what you do in December, and we embrace it. BusinessWeek churned out a list of the...
- Blog posts 2007-12-17
- When New Marketing Fails: Who Wants a Meatball Sundae?
- In his new book, "Meatball Sundae: Is Your Marketing Out of Sync?" -- available on December 27th -- Seth Godin dissects the 14 trends marketers need to embrace to avoid eating meatball sundaes, which Godin explains as such: A meatball is a worthwhile commodity. They are things we need and sold to everyone....
- Blog posts 2007-12-17
- How to Manage Your Focus; 15 Simple Ways to Declutter Your Mind
- Clutter is the American way. Our computer and TV screens are cluttered. It accumulates on our desks. Sometimes even our staffs can feel cluttered with layers of complexity and bureaucracy. It's the stuff that feels like mud to wade through -- and it's everywhere. Even in our heads. Considering almost three-quarters of us are stressed...
- Blog posts 2007-12-17
- Creative and Profitable Ways to Avoid Layoffs
- No one wants to think about layoffs right around the holidays, but for some companies, it's just reality. Take Novartis for example. After a decade of phenomenal growth, the company is now "battling with delays in product launches, a lack of innovation in its pipeline and increasing competition from generics."...
- Blog posts 2007-12-13
- How to Make Your Site or Blog Sticky Without Trying Hard
- Yahoo! Finance writer Penelope Trunk is no stranger to the type of scathing criticism blog readers have become accustomed to leaving in comments. Readers called her recent post, "Seven Ways to be a Better Delegator" obvious, far-from-groundbreaking, run-of-the-mill drivel. To be fair, many commented that it was better than her usual...
- Blog posts 2007-12-13
- The Mismanagement of the Knicks Franchise
- Want to learn how not to screw up a fantastic opportunity to manage a well-known and much-loved brand? Take a pointer or two from The Knicks' management. MSNBC broke it down nicely, explaining how the New York Knicks are becoming "the biggest punchline in American sports." Management deals...
- Blog posts 2007-12-13
- CVS Managers Don't Know (or Just Don't Play by) the Rules
- Federal labor inspectors found 43 CVS stores changed employee timecards and violated child labor laws. It's not quite a Gap in India scenario, but still, policy was clearly ignored. The department found that CVS violated the law governing how many hours and how late minors can work, and also allowed 78 minors, aged...
- Blog posts 2007-12-12
- Why Privacy Invasion with Behavioral Targeting Is a Non-issue
- The backlash over Facebook's Beacon initiative has a lot of people upset over online invasion of privacy -- and a lot of behavioral targeting enthusiasts livid that the social networking site set the BT industry back. However, as Marketing Guru Seth Godin points out, people don’t truly care about privacy; they care...
- Blog posts 2007-12-12
- How to Manage Ignorance; Inside the Book Peter Drucker Never Wrote
- Organizations devote abundant time and resources to knowledge management, but what about ignorance management? The nuggets are often nestled somewhere between what you know you don't know and what you don't know you don't know. So how do you get at them? If the stories of fallen...
- Blog posts 2007-12-12
- Burger King Denies Putting Prophylactics on Whoppers
- College student Van Miguel Hartless claims he bit into an unwrapped condom in his Southwestern Whopper at a Rutland, Vermont BK. He's pursuing legal action, seeking damages for pain and suffering, emotional duress, and medical expenses. Franchise owner Carrols Corporation investigated in cooperation with the Vermont Department of Health and...
- Blog posts 2007-12-12
- Should Foreign Languages Be Banned from US Workplaces?
- It can be frustrating for an English-speaking customer to deal with an employee who struggles with the language. However, companies generally see the value in having bilingual employees on-staff to address the many consumers who haven't mastered English. But what does any of that have to do with conversations between...
- Blog posts 2007-12-11
- Sexual Santa-bot; Microsoft Surely on the Naughty List
- If you haven't yet heard about Microsoft's naughty artificial intelligence Santa-bot, you're missing out. Think about the topics you'd never imagine Santa discussing -- yes, get your mind in the gutter. Santa Claus came to town, and not just his boot soles were dirty. Perhaps he should have taken SmarterChild upon...
- Blog posts 2007-12-11
- Why It Pays to Be Hated by Your Team
- You probably don't stay up at night crying that people at work don't like you. But you might worry that your team's productivity will suffer if members get caught up in emotional responses -- particularly if one "bad" apple starts contaminating the whole bunch. Rest assured; it's actually a good thing if...
- Blog posts 2007-12-06
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