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low-price expectation

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Discount Your Prices, Not Your Brand
Big discount sales can work wonders to attract new customers and clear out stubborn inventory, but they can also erode the equity of higher-end marks and hurt the image of the stores that sell them. New research from the Miami University shows that discounting goods can lead consumers to expect...
Tags: Marketing Research, Pricing, Sales Strategy, Discount, Brand, Sales Force Management, Sales, Marketing, Andrew Hines
Blog posts 2007-07-16
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